• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Another HD radio lie ----

R

rbrucecarter5

Guest
I just heard a new commercial for HD radio - a car dealer offering a free HD radio with a car, then going on to say an HD radio can get "over 600 channels" free. WHERE in the name of sanity did they come up with the "600 channel" number?

OK:

AM HD jams 1st and second adjacents. 50 kHz bandwidth required. 1.16 MHz of spectrum divided by 50 kHz = 23.2 So - 23 HD AM stations assuming optimum band packing.

FM jams first adjacents. 600 kHz bandwidth required. 20 MHz of spectrum divided by 600 kHz = 33.3 So - 33 HD FM stations assuming optimum band packing. If they all run HD-2 and HD-3 then you have 100 "channels".

AM plus FM absolute maximum is therefore 123 channels per market.

In order to get 300 channels, you would have to assume every frequency is utilized on FM, all of them are HD, and all use HD-2 and HD-3. That would make 300 channels. Of course it wouldn't work because first adjacents are jammed.
 
This just follows the advertising model HD has been using all along:, lies, lies, and more lies. Do I have a car for you!
 
rbrucecarter5 said:
I just heard a new commercial for HD radio - a car dealer offering a free HD radio with a car, then going on to say an HD radio can get "over 600 channels" free. WHERE in the name of sanity did they come up with the "600 channel" number?
Click to expand...

It's not based on available frequencies; it's based on traveling all over the country in the vehicle and hauling in every HD channel you can get. I recall NAB using similar logic to count the number of unique tracks played on 'free local radio' each year. A grotesque exaggeration of what's actually available to any one listener.
 
"600 channels?" That's outrageous. Somebody out there should roll an aircheck on that spot and file a complaint with the state consumer regulatory board. Talk about deceptive....
 
Sounds like a question for Jeopardy.

Car salesmen and HD Radio. Answer: What is stretching the truth?

C5
 
Just more of the same constant BS from HD radio promoters. At least they are consistent.
 
JJS said:
It's not based on available frequencies; it's based on traveling all over the country in the vehicle and hauling in every HD channel you can get. I recall NAB using similar logic to count the number of unique tracks played on 'free local radio' each year. A grotesque exaggeration of what's actually available to any one listener.
Click to expand...

But - there are over 1200 stations running HD, so if that logic was to hold, they should be saying 1200 free channels, not 600!

I didn't hear the commercial again this morning. It would be super easy to record it, because they played it at the same time every day. Maybe somebody in Dallas actually read my comment and pulled the spot - quick - before somebody DOES file a complaint with the FTC.
 
KB1OKL said:
This just follows the advertising model HD has been using all along:, lies, lies, and more lies. Do I have a car for you!
Click to expand...

You hit the nail perfectly, KB. The HD Radio marketing plan will appear in future college textbooks as THE WORST EVER and a path NEVER to be hiked again!
 
rbrucecarter5 said:
But - there are over 1200 stations running HD, so if that logic was to hold, they should be saying 1200 free channels, not 600!
Click to expand...

You said it was a car dealer ad; he was probably just working from outdated sales literature, misrepresenting an Ibiquity or HDDRA station count (accidentally. on purpose.) Or he was just trying to keep the claim credible.

The free offer suggests this is a dealer-installed option for which there has been little demand.
 
I swear you guts must be on the Ibiquity payroll.

A car dealer commercial is an HD radio lie?

Great.

Let's all file suit on behalf of Ibiquity and little old ladies who only drive on Sunday doe soiling their good name.

Better still... Let's forward this commercial to the FCC and get HD overturned. This is truly the smoking gun.. :)

Rock On, Dudes.

CLouseau
 
This is one of THE WORST marketing “adventures” in the history of the trade! Again, college dudes in 2015 will read textbooks in class that feature “HD Radio” as a paramont mission that failed—BIG TIME... Oh, my rolling eyes ::)
 
hipporadio said:
This is one of THE WORST marketing “adventures” in the history of the trade! Again, college dudes in 2015 will read textbooks in class that feature “HD Radio” as a paramont mission that failed—BIG TIME... Oh, my rolling eyes ::)
Click to expand...

It will be more famous than the Edsel.
 
KB1OKL said:
hipporadio said:
This is one of THE WORST marketing “adventures” in the history of the trade! Again, college dudes in 2015 will read textbooks in class that feature “HD Radio” as a paramont mission that failed—BIG TIME... Oh, my rolling eyes ::)
Click to expand...

It will be more famous than the Edsel.
Click to expand...

"There YUGO again."
 
Wow - where did Lino's post go? Somebody must have reported it or something. Here I was going to post a nice message back. So I will. I think maybe what happened was the guys making the commercial must have confused HD radio and satellite radio, which will have about 600 channels when the companies combine. But it won't be free. I am still scratching my head where the number 600 came from!!!
 
rbrucecarter5 said:
Wow - where did Lino's post go? Somebody must have reported it or something. Here I was going to post a nice message back. So I will. I think maybe what happened was the guys making the commercial must have confused HD radio and satellite radio, which will have about 600 channels when the companies combine. But it won't be free. I am still scratching my head where the number 600 came from!!!
Click to expand...

Correct me if wrong, I don't believe I posted on this thread. Why bother with something that starts out with that title..

Lino
 
LinoNYC said:
Correct me if wrong, I don't believe I posted on this thread. Why bother with something that starts out with that title..

Lino
Click to expand...

How are are you going to hear the truth about IBOC?
 
KB1OKL asked:

How are are you going to hear the truth about IBOC?
Click to expand...

Well, he COULD actually talk to an engineer at one of these AM stations to find out what his/her opinion might be of AM IBOC. And I don't mean management. I mean an engineer "in the trenches".

That might slow him down, although this is probably doubtful.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom