Another Hip Hop/R&B station makes way to Top 40 Rhythmic

[saradio1]

Last night at midnight, The Beat in SA went Top 40 Rhythmic.

Although, they still tag themselves as "Hip Hop/R&B" similar to Power in LA but the playlist sings a different tune.

Check out the San Antonio/Austin board for more details.

 

[prodigy3]

What were they before?!

 

[only1moore]

KBBT has always been a Rhythmic since 2000. Their formula of hit-driven Hip-Hop/R&B has been around since its inception, but tailor made for San Antonio's Hispanic audience and stays within the Rhythmic barrier. The move might be a indication of the changing taste in San Antonio listeners, who now seem to prefer more Lady Gaga and less Kayne West. KBBT has to adapt somehow and with KXXM and KTFM moving in on their turf this might be the only way to stay on track with their listeners.

 

[prodigy3]

KBBT has always been a Rhythmic since 2000. Their formula of hit-driven Hip-Hop/R&B has been around since its inception, but tailor made for San Antonio's Hispanic audience and stays within the Rhythmic barrier. The move might be a indication of the changing taste in San Antonio listeners, who now seem to prefer more Lady Gaga and less Kayne West. KBBT has to adapt somehow and with KXXM and KTFM moving in on their turf this might be the only way to stay on track with their listeners.

couldn't have said it any better.. I tuned in today and they had the nerve to introduce David Guetta Sexy Chick as new, they are notorious for doing that! They'll wait 5 weeks to add a song after everybody has already played it out on their iPod's and then call it new... They have never been a true hip hop station to me.. Their mix shows aren't live they just don't deliver a true hip hop feel like I saw with Hot933 from Austin and what I see in Power106

But hey they might convert to more Power96 MIA or Wild 949 sound and they are great, I'd just like to see them expose listeners to new music quicker and maybe do some branded intros into their songs and get rid of Heart Beats EVERY night and make their HD-2 station an Urban AC

 

[Mid West Clubber]

I hope they become more of a party station like you mentioned,, I like Hot 93.3 Austin as well,,,, and I liked their precurser,, Mega 93.3 back the day too.

 

[Wildstyle K]

What are the odds that WHTA someday becomes rhythmic and takes the New York Hot 97 sound and route?

 

[kilamanjero]

What are the odds that WHTA someday becomes rhythmic and takes the New York Hot 97 sound and route?

Not very likely since Radio One owns that station and considers it their secondary urban flagship station (aside from WKYS in DC). Radio One doesn't try to do "rhythmic" and when they do it is really an "urban top 40" station.

 

[Wildstyle K]

What are the odds that WHTA someday becomes rhythmic and takes the New York Hot 97 sound and route?

Not very likely since Radio One owns that station and considers it their secondary urban flagship station (aside from WKYS in DC). Radio One doesn't try to do "rhythmic" and when they do it is really an "urban top 40" station.

I completely forgot about the difference in owners. Well everyone knows that V103 is definitely not doing it. Hot 97 style of rhythmic may be famous, but V103 wouldn't be too wise changing what they are currently doing (although in many years throughout history, they've flirted quite a lot with rhythmic material from people like Ne-yo, Christina Aguilera, Will-I-Am...etc.)

 

[ShawtyBlack_ATL]

1 Rhythmic (GROOVE 105.7) is enough for us here in Atlanta. 2 Top 40 Pop, 2 Urbans and 2 Urban ACs...we're covered. Forgot about the 2 Reggae pirate stations on the Eastside thats well known.

 

[kilamanjero]

What are the odds that WHTA someday becomes rhythmic and takes the New York Hot 97 sound and route?

Not very likely since Radio One owns that station and considers it their secondary urban flagship station (aside from WKYS in DC). Radio One doesn't try to do "rhythmic" and when they do it is really an "urban top 40" station.

I completely forgot about the difference in owners. Well everyone knows that V103 is definitely not doing it. Hot 97 style of rhythmic may be famous, but V103 wouldn't be too wise changing what they are currently doing (although in many years throughout history, they've flirted quite a lot with rhythmic material from people like Ne-yo, Christina Aguilera, Will-I-Am...etc.)

V-103 flirts with rhythmic crossover tracks a lot (let's not forget about their rotation of "Apologize" by One Republic, an alternative rock track). They know what wins in Atlanta, a Deep Southern urban radio market, and very much an urban contemporary to the core.

 

[Wildstyle K]

I just noticed something here; TWO reggae pirates... I'm thinking, if anything, that would be the type of specialty show for either WHTA or WVEE to feature at some select time if they're not already doing so - especially if there seems to be that much of a demand for it. I do notice they've always tended to throw some reggae in their mixes (even the morning ones) and have been doing this for years now.

Hopefully I can at least get one of the two reggae pirates there.

 

[Mid West Clubber]

I like Reggae but I tend to favor the roots reggae over the dancehall stuff,, kinda like what Z-103.5 Toronto Plays,, I dont consider sean paul to be real reggae

 

[kilamanjero]

I just noticed something here; TWO reggae pirates... I'm thinking, if anything, that would be the type of specialty show for either WHTA or WVEE to feature at some select time if they're not already doing so - especially if there seems to be that much of a demand for it. I do notice they've always tended to throw some reggae in their mixes (even the morning ones) and have been doing this for years now.

Hopefully I can at least get one of the two reggae pirates there.

WVEE did it some years ago, but it failed to pull in sufficient ratings to continue the specialty show. However, it never hurts to try it again since the region way more diversified now than it was then.

 

[Wildstyle K]

I remember, 100.3 / 92.3 The Beat KKBT Los Angeles was an urban that had a Sunday evening reggae show featuring dancehall, reggae, (and I'm sure probably even some reggaeton when reggaeton blew up) for many years (possibly the entire life of their urban sound). I wonder how this worked out for them when they existed because Los Angeles market and demographics are way different. Could a specialty show of that nature work after the midnight hour on a weekend night, once a week? I'd think the same thing could probably work on N.Y.'s Hot 97.

 

[htowler]

I remember, 100.3 / 92.3 The Beat KKBT Los Angeles was an urban that had a Sunday evening reggae show featuring dancehall, reggae, (and I'm sure probably even some reggaeton when reggaeton blew up) for many years (possibly the entire life of their urban sound). I wonder how this worked out for them when they existed because Los Angeles market and demographics are way different. Could a specialty show of that nature work after the midnight hour on a weekend night, once a week? I'd think the same thing could probably work on N.Y.'s Hot 97.

Hot 97 already has a Reggae Show on the weekends. "On the Reggae Tip" Bobby Konders and Jabba.

 

[ShawtyBlack_ATL]

Z93 JAMZ in Charleston,SC is big on reggae too on Sunday evenings. Im suprised here in ATL V103 nor HOT 107.9 does reggae. However we do have 2 pirate reggae stations.

 

[wprt949]

philly had 2 reggae shows

power 99 jah t 7pm-9pm

103.9 the beat 9pm-11pm roger cluture


philly had a reggae pirate last year on 94.9 but it got shut down

 

[Wildstyle K]

How do pirate stations work?

In other words, who decides to let them continue running on the air, how do they get away with keeping the station up, and who decides when or how to shut them down?

I'm guessing that these stations are not a secret, so someone is knowingly letting it happen - and I wonder why if it's not wanted, then why is it "permitted" to happen for some time before someone finally takes action to stop it? You'd think if it's illegal or heavily "frowned upon", there'd be someone there to quickly end it or prevent it from happening in the first place...

 

[ShawtyBlack_ATL]

How do pirate stations work?

In other words, who decides to let them continue running on the air, how do they get away with keeping the station up, and who decides when or how to shut them down?

I'm guessing that these stations are not a secret, so someone is knowingly letting it happen - and I wonder why if it's not wanted, then why is it "permitted" to happen for some time before someone finally takes action to stop it? You'd think if it's illegal or heavily "frowned upon", there'd be someone there to quickly end it or prevent it from happening in the first place...

Both of them here only broadcast at night. They even do live club broadcast, mixshows and run commercials. Both only broadcast in a certain part of ATL where the Caribean/Jamaican population is high. Ok, im not trying to put out too much info.

 

[Mid West Clubber]

You make a good point KDM,, why do some stations air ADs and seemingly run 24/7 for 10 years or more with no visits,, but yet Everytime I power up i get and S&D Order and an FCC visit.. Makes ya wonder if some pirates are in with the MOB... IM probably going to get kidnapped now for saying this,, but I really think stations like Streetz 96 in Newark , Hot 87.7 WPOT in Boston are either in with the mob or government. Ive been busted for as little as 100 millowatts,, and as high as 1,000 watts,, I gave up on RF cause I always get busted... I think most of the big london pirates are in with some government or mob organization as well,, thats why they never get shut down... I think Pirate radio should be legal for all as long as you arent interfering, but its not fair that the small one man run pirates are always the ones to get caught.