Confusing. Today (2/18) Lincoln County Broadcasters filed for an STA for both KLCB and KTNY to go silent. (The 1/15 letter requested both licenses to be cancelled.)
For KLCB/KTNY latest filing:
Station Status Date the station went/will go silent: 02/15/2025
Reason for going silent: Financing
Narrative: "The reason for this request is increasing cost, decreasing revenue, needed equipment upgrades, lack of staff, failing economy, change in the local advertising climate and declining revenue, and changed dynamic of the community making the stations non-viable at this time."
I wonder if an owner/operator who also did sales and afternoons while someone else did mornings and sales.. could make a go of it? Stations like these serve their community well but when you don't upgrade and move on up and owners are much older, that can be a detriment
sounds like the FM was running the westwood one adult standards network and the FM was airing country.
IF it were me, id put classic hits on the AM, upgrade the soft oldies.. and put the country on the FM .. and id program it locally. the split of male vs fm is so close in libby and the county that its almost within margin of error and the largest age groups are early 20s to mid 40s and mid 40s to mid 60s.
Population numbers are a little low at just under 3000, but the poverty line for libby residents places less than 10 percent below the poverty line.
Could these stations work?
If you maintained the heritage they had, found ways to make technology work for you and found some non traditional revnue, maybe.... ive seen some of these mountain west/plains states surprise me when it comes to what theyre doing.
And for all we know without talking to duane, sales were suffering because he wasnt able to sell as much.
Theres two newspapers in the county.. ones website hasnt been updated since 2023,m but the facebook is active and theyre still publishing.. and the other papers website is very active.
Tells me theres news and advertising revenue out there.