WLTE 102.9 Lite FM Minneapolis St. Paul, MN with a current ratings of 2.9 and last months rating of 3.3. Now not all markets fair well with the AC format like Chicago for example. Not sure what really hurt WLTE it could be a bunch of things, one could be because of Jack FM. Or does AC just not fair well in Minneapolis St. Paul anymore?
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Another Low Rated CBS Owned AC
- Thread starter radiolives
- Start date
At one time, Lite was one of the top five stations in Minneapolis. CBS has some problems with their AC stations in markets where they were the second station to do the format... NYC, Chicago, Washington.
Actually in NYC, WWFS is doing OK. Not as well as Lite or KTU but decent in the female 25-54 and 18-49 demos. In Chicago, the CBS Fresh station is now an All-News simulcast. And in DC, Clear Channel's WASH is the format leader, having been in the format for 40 years or more. CBS AC stations do quite well in many markets such as Baltimore and San Diego.
In a market like Minneapolis, I wonder, what do people listen to at work or when they want to relax at home? It's not like WLTE has any competition. Above, Ken speculates if co-owned Jack hurts WLTE. But to my ears, Jack plays mostly Rock hits of the 80s and 90s with only a couple of songs per hour that are outside those boundaries. I don't hear much Whitney Houston or Luther Vandross on Jack. Minneapolis has two AAA stations, which at one time was a soft rock format, but again, I don't think that's true today. I suppose some offices and stores play Hot AC WSTP-FM. At one time Sunny 95 was the station that struggled while Lite was big. I guess I don't understand how Hot AC can be a workplace station, especially today when Hot AC is so close to Top 40 without rap. Even regular AC is more uptempo than it's ever been.
In Dallas, the CBS AC station KVIL has real competition from the market's Christian Contemporary station, KLTY, which is tied for #2. Clearly a lot of those listeners would be tuned to AC if they weren't religiously motivated. But most markets aren't like Dallas in its religious leanings.
In NYC and Houston, AC is #1. In LA, SF, Philadelphia, DC, Miami, Boston, etc. it's top 5. In Tampa, an old-fashioned Soft AC station playing The Beatles and The Carpenters is always #1. Why Minneapolis has so little interest in AC music is puzzling to me.
Gregg
[email protected]
Actually in NYC, WWFS is doing OK. Not as well as Lite or KTU but decent in the female 25-54 and 18-49 demos. In Chicago, the CBS Fresh station is now an All-News simulcast. And in DC, Clear Channel's WASH is the format leader, having been in the format for 40 years or more. CBS AC stations do quite well in many markets such as Baltimore and San Diego.
In a market like Minneapolis, I wonder, what do people listen to at work or when they want to relax at home? It's not like WLTE has any competition. Above, Ken speculates if co-owned Jack hurts WLTE. But to my ears, Jack plays mostly Rock hits of the 80s and 90s with only a couple of songs per hour that are outside those boundaries. I don't hear much Whitney Houston or Luther Vandross on Jack. Minneapolis has two AAA stations, which at one time was a soft rock format, but again, I don't think that's true today. I suppose some offices and stores play Hot AC WSTP-FM. At one time Sunny 95 was the station that struggled while Lite was big. I guess I don't understand how Hot AC can be a workplace station, especially today when Hot AC is so close to Top 40 without rap. Even regular AC is more uptempo than it's ever been.
In Dallas, the CBS AC station KVIL has real competition from the market's Christian Contemporary station, KLTY, which is tied for #2. Clearly a lot of those listeners would be tuned to AC if they weren't religiously motivated. But most markets aren't like Dallas in its religious leanings.
In NYC and Houston, AC is #1. In LA, SF, Philadelphia, DC, Miami, Boston, etc. it's top 5. In Tampa, an old-fashioned Soft AC station playing The Beatles and The Carpenters is always #1. Why Minneapolis has so little interest in AC music is puzzling to me.
Gregg
[email protected]
I think a lot of has to do with the Hot AC being close to the top of the market - they're clearly getting both the upper end and lower end of the HAC/AC demo
Also, Minneapolis has two AAA stations that both rate very well - that's also gotta take a bit out of the AC audience up there
Also, Minneapolis has two AAA stations that both rate very well - that's also gotta take a bit out of the AC audience up there
It looks like CBS could be flipping WLTE Minneapolis St. Paul after the new year. The demo numbers must not be pretty for 102.9 lite fm.
Is something Fresh coming to Minneapolis St. Paul?
http://radioinsight.com/blog/headli...ending-flip-at-wlte-minneapolis/#.Tusqg0obfbs
http://radioinsight.com/blog/headli...ending-flip-at-wlte-minneapolis/#.Tusqg0obfbs
It's been confirmed that WLTE/102.9 is going to become a country station as "BUZ'N Country" after Christmas.
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