Jay F quote:
"ABQTom, I never heard of the Richard Florida creative class score until I read your post. I did some quick research and discovered that the only two cities that scored worse than Las Vegas were Norfolk Va and Memphis. Those happen to be two of the only markets where talk radio does worse than Las Vegas. Another poor talk radio market, Greensboro NC, ranks just above Las Vegas with Richard Florida..so there is a correlation between talk ratings and Richard Florida scores."
Jay F - Great work!!! I've been doing the exact same thing for Progressive talk hosts, where Ed Schultz and Air America get the best 12+ ratings. They correlate with the Florida creative class scores: San Francisco, Seattle, Portland, San Diego, Sacramento, Los Angeles, Albuquerque/Rio Rancho (KABQ just got record ratings for 25-54), Denver/Boulder, Minneapolis, Chicago (WCPT is a daytimer with a bad signal pattern, but reasonable ratings).
El Paso and Vegas are in the 400's on Florida's index, and the El Paso air america station there was cancelled.
Entercom just flipped their air america Memphis station to sports.
However - Ed Schultz and Alan Colmes sell in areas with low creative class scores - Ed has new stations in the Southeast like Auburn, Alabama.
Jay F Quote:
"That being said, the talk share in Las Vegas is going up. If you look at the last trend, the combined 12+ talk share is the highest in recent memory. For the first time in LV history the talk share is actually higher than the country share (by a very slight margin)."
Interesting!
Jay F Quote:
"Still I don't think that liberal talk radio would do well here at all. Yes, there has been a trend towards Democrat voting in Clark County, but that is largely due to Las Vegas becoming more ethnic. This isn't a liberal city and/or city where people enjoy talking politics like Portland, Seattle, San Francisco or Boston. This is an apolitical city with one of the nations lowest voter turnouts. Liberal talk would be lucky to crack a half a share here."
If KXNT has about 4 shares, with entertaining hosts like Rush and C2C, and one argues that liberal talk is based on entertainment value and *NOT* the political persuasion of the hosts, then I would say that it could do better than half a share. However, the intellectual discussions from Rachel Maddow and Hartmann would be too much for the average Vegas talk listener.
What do you think - do you think if someone got some really entertaining lib hosts together, that they could equal KXNT?
There is ONE place in the US where this has been occuring for years - KGO in San Francisco. But nobody ever pays attention to KGO. Brian Maloney as much as I disagree with comments on his blog once said something very insightful ... that if *HE* was Air America management, the FIRST THING HE WOULD DO would be to talk to the KGO managers! Absolutely! Liberals Talliaferro, Bernie Ward, Karel, Rothman, getting all those ratings and beating all the other San Francisco hosts in their time slots. Now KGO has the legendary GIL GROSS from ABC for afternoons!!! Mickey Luckoff, Jack Swanson, and Ken Berry are programming geniuses.
-AlbuquerqueTOM
btw - Florida changed his web site, he used to have a place to enter all this demographic info and it has dissapeared. Where did you find the actual scores, he seems to have taken them down, and all I've got is a paper copy.....