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I may not always agree with you, but here, you're right on! This WEEI invasion on to FM's doesn't make sense to me. Why not put the sports signal on an AM station?
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Well, completely separate from the original discussion, I'd imagine it's because generally speaking people listen to FM over AM. I mean, it's not hard to see why...no AM signal is ever going to be able to compete with FM for audio fidelity (HD Radio be damned ) and the AM band as a whole is under continuous assault from new sources of unintentional interference every day.
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If there's programming that people want, they'll find it, be it on AM, FM, satellite or internet. While cable and satellite have made TV pretty linear, you'd never hear someone say, "I won't watch (fill-in-with-a-show-name) because it's on (let's say) UHF." You'd tune to where the show or program was you wanted to see. If the Red Sox are only on an AM station with a crappy signal, you do your best to listen if that's all you have available. So, if the Red Sox can get coverage on an FM station in that same area, doesn't that signal best serve the potential listener, and advertiser as well? The listener nowadays has options for his or her ears and they're making the most of them. (Did I make the point I was going for clear?)