One big reason oldies is over, the corporate goons and group PDs won't let a person program. Too much "in the box thinking", and burning the same 250 songs has hurt it big time. Moving newer with the lists(early 80s) will not work! An oldies station does not have to be called that! Program it just like it was 1968. They have become way to wimpified too. High energy, reverb ,etc is how it was done then. Why mold into something different now, with that lame excuse "Oh..the 55 year old crowd wants it presented in an AC style"!
Program it like it was 1968. It's like saying " I really loved the bi-planes, why don't we start an airline with those." Once again, oldies is dying for a reason. It's a 50 and over format, soon to be 55 and over, and so on. Oldies 93 wasn't even in the top 5 25-54 anymore. What they're doing now may not work and will be expensive whether it does or not. But the handwriting is on the wall for oldies. See "Music of Your Life" for details. Damn, but I do love reverb though.