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Another Oldies Station Bites The Dust

P

PhillipGone

Guest
On 9/1, KOOL 99.3 in San Diego will be changing to La Preciosa, a Spanish-language format featuring Regional Mexican Music from the 70s, 80s and 90s.

Clear Channel is still expected to spin-off the station within the next year.
 
> On 9/1, KOOL 99.3 in San Diego will be changing to La
> Preciosa, a Spanish-language format featuring Regional
> Mexican Music from the 70s, 80s and 90s.
>
> Clear Channel is still expected to spin-off the station
> within the next year.
>

That seems to be a trend. David Eduardo--future of oldies stations in Southern California after this? I know the Hispanic population (reported and unreported) is rising in SoCal, making Latins the second-largest population by number and percentage.

What say you?
 
> > On 9/1, KOOL 99.3 in San Diego will be changing to La
> > Preciosa, a Spanish-language format featuring Regional
> > Mexican Music from the 70s, 80s and 90s.
> >
> > Clear Channel is still expected to spin-off the station
> > within the next year.
> >
>
> That seems to be a trend. David Eduardo--future of oldies
> stations in Southern California after this? I know the
> Hispanic population (reported and unreported) is rising in
> SoCal, making Latins the second-largest population by number
> and percentage.
>
> What say you?
>
I call it Balkanization.
 
> > On 9/1, KOOL 99.3 in San Diego will be changing to La
> > Preciosa, a Spanish-language format featuring Regional
> > Mexican Music from the 70s, 80s and 90s.
> >
> > Clear Channel is still expected to spin-off the station
> > within the next year.
> >
>
> That seems to be a trend. David Eduardo--future of oldies
> stations in Southern California after this?

Well, it was a given that this station would go away in its current encarnation. CCU has to sell it eventually and may be acting on the advice of the future owner to put some kind of Spanish on it so they will not be the ones suffering any backlash.

I do not think we can read much else into the situation. Clear had to sell, and they put cheap satellite programming on in the meantime.

Hey, it is still oldies!

> I know the
> Hispanic population (reported and unreported) is rising in
> SoCal, making Latins the second-largest population by number
> and percentage.

CA is over a third Hispanic now. In many areas, like LA, in younger demos it is over half Hispanic. It would be ingenuous to think that more stations would not do programming in Spanish in the future.
 
>
> > stations in Southern California after this? I know the
> > Hispanic population (reported and unreported) is rising in
>
> > SoCal, making Latins the second-largest population by
> number
> > and percentage.
> >
> > What say you?
> >
> I call it Balkanization.
>


Why is it that Hispanics are so reluctant to learn the language of their adopted home? We don't see this to anywhere near this extent with other immigrants.
 
> >
> > > stations in Southern California after this? I know the
> > > Hispanic population (reported and unreported) is rising
> in
> >
> > > SoCal, making Latins the second-largest population by
> > number
> > > and percentage.
> > >
> > > What say you?
> > >
> > I call it Balkanization.
> >
>
>
> Why is it that Hispanics are so reluctant to learn the
> language of their adopted home? We don't see this to
> anywhere near this extent with other immigrants.
>

I have been wondering that myself. I will probably be bashed for it, but why does Spanish always have to be the alternative?
<P ID="signature">______________
Check my website www.freewebs.com/radiostuffandnews
</P>
 
>
>
> Why is it that Hispanics are so reluctant to learn the
> language of their adopted home? We don't see this to
> anywhere near this extent with other immigrants.

Sure they do. gthe first generation seldom learns more than just the minimum of English... been the same with the gaelic speaking Irish, the germans, the Italians, the Poles, etc. It is the second generation that learns to be bilingual and the third is pretty English dominant. It has been that way for every significant group over the last 200 years.
>
 
> > >
> > > > stations in Southern California after this? I know
> the
> > > > Hispanic population (reported and unreported) is
> rising
> > in
> > >
> > > > SoCal, making Latins the second-largest population by
> > > number
> > > > and percentage.
> > > >
> > > > What say you?
> > > >
> > > I call it Balkanization.
> > >
> >
> >
> > Why is it that Hispanics are so reluctant to learn the
> > language of their adopted home? We don't see this to
> > anywhere near this extent with other immigrants.
> >
>
> I have been wondering that myself. I will probably be bashed
> for it, but why does Spanish always have to be the
> alternative?

Because there are 40,000,000 Hispanics in the US. And 75% of those over 25 were born outside the US, and are going to be Spanish dominant all their life. Achieving proficiency in a second language after early adolesence is nearly impossible for most human beings, so the majority will learn only as much English as needed to get by.
>
 
Re: Assimilation?

> Because there are 40,000,000 Hispanics in the US. And 75% of
> those over 25 were born outside the US, and are going to be
> Spanish dominant all their life. Achieving proficiency in a
> second language after early adolesence is nearly impossible
> for most human beings, so the majority will learn only as
> much English as needed to get by.
> >
Your point brings an idea... To some here, your statement can be interpreted as that new generations of bi-lingual American-born Hispanics with immigrant parents will listen less (as time goes on) to Spanish language stations as compared to their Spanish-dominant parents. So to carry it further, then the majority of 2nd generation Hispanics who will be English dominant will probably choose to avoid listening to Spanish language stations. What happens to those stations in the future then?? Will they join the ranks of yesterday's Standards stations and today's "Oldies" stations and become defunct?? If you say, well there will always be a fresh crop of immigrants arriving in the USA to be served by US Spanish language stations. Could there someday in the future be a saturation point for this trend??? Just wondering.........
 
Re: Assimilation?

> > Because there are 40,000,000 Hispanics in the US. And 75%
> of
> > those over 25 were born outside the US, and are going to
> be
> > Spanish dominant all their life. Achieving proficiency in
> a
> > second language after early adolesence is nearly
> impossible
> > for most human beings, so the majority will learn only as
> > much English as needed to get by.
> > >
> Your point brings an idea... To some here, your statement
> can be interpreted as that new generations of bi-lingual
> American-born Hispanics with immigrant parents will listen
> less (as time goes on) to Spanish language stations as
> compared to their Spanish-dominant parents. So to carry it
> further, then the majority of 2nd generation Hispanics who
> will be English dominant will probably choose to avoid
> listening to Spanish language stations. What happens to
> those stations in the future then?? Will they join the
> ranks of yesterday's Standards stations and today's "Oldies"
> stations and become defunct?? If you say, well there will
> always be a fresh crop of immigrants arriving in the USA to
> be served by US Spanish language stations. Could there
> someday in the future be a saturation point for this
> trend??? Just wondering.........

Second generation mostly listens to both English and Spanish, withthe amount dependent on the at-home experience in younger years. There will be Spanish language users for a long time, cosidering that 75% of US Hispanics over 25 were born out of the US.

The trend is to develop bilingual formats such as the Univsion Kalle format, now on 8 stations. This will serve the 12-34 who were born here or came here before adolesence.

Since Hispanics have a very young average age, there will not be marked changes in 25-54 for at least a decade. There will be growth in bilingul or English formats targeting next generation Hispanics, mostly younger.
>
 
Because they don't have to?

There was a time when public schools taught classes in one language. If you got off the boat and spoke no English, you spent six hours a day learning it and then going into the regular class. I hear that is not the case anymore.

And where would mom and dad (most families had both then) work if they could not speak English? Near the bottom.

With that said, I am against any official language in this country. It is not the business of the government to tell us what language to speak. It is a big problem in Canada, and we do not need that problem here.


>
> Why is it that Hispanics are so reluctant to learn the
> language of their adopted home? We don't see this to
> anywhere near this extent with other immigrants.
>
<P ID="signature">______________
[email protected]</P>
 
> Because they don't have to?
>
> There was a time when public schools taught classes in one
> language. If you got off the boat and spoke no English, you
> spent six hours a day learning it and then going into the
> regular class. I hear that is not the case anymore.
>
> And where would mom and dad (most families had both then)
> work if they could not speak English? Near the bottom.
>
> With that said, I am against any official language in this
> country. It is not the business of the government to tell
> us what language to speak. It is a big problem in Canada,
> and we do not need that problem here.

Does this mean if the Spanish language continues to dominate, then we will all have to stop speaking English and learn Spanish?

> >
> > Why is it that Hispanics are so reluctant to learn the
> > language of their adopted home? We don't see this to
> > anywhere near this extent with other immigrants.
> >
>
<P ID="signature">______________
Check my website www.freewebs.com/radiostuffandnews
</P>
 
I agree, and to add to that, I think we have had an influx of people moving here from south of us at such a high rate that many new people are here from the first generation that you mention. So the perception is a lack of English among them, though it may not be much different from any other group, in the past.

> Sure they do. gthe first generation seldom learns more than
> just the minimum of English... been the same with the gaelic
> speaking Irish, the germans, the Italians, the Poles, etc.
> It is the second generation that learns to be bilingual and
> the third is pretty English dominant. It has been that way
> for every significant group over the last 200 years.
> >
>
<P ID="signature">______________
[email protected]</P>
 
If the government is not in the picture, then all will be by choice and not by what we "have to" do.

Keep in mind, that in Argentina, at one time, so many immigrants arrived from Italy, that they dominated the population of the cities. Today, about sixty per cent of people in Argentina are ethnically Italian, and yet Spanish survived as the official language in business and government.

The situation here is not nearly as extreme as it was in Argentina, so I think no, English will prevail.


> Does this mean if the Spanish language continues to
> dominate, then we will all have to stop speaking English and
> learn Spanish?
>
> > >
> > > Why is it that Hispanics are so reluctant to learn the
> > > language of their adopted home? We don't see this to
> > > anywhere near this extent with other immigrants.
> > >
> >
>
<P ID="signature">______________
[email protected]</P>
 
Re: Assimilation? WRHC Miami

I remember a station in Miami in the seventies, WRHC. 1540? AM. They had a show weekday afternoons that played Top 40 music and was bi-lingual down the middle. Just about 50-50 Spanish and English was spoken on that show. Even phone calls were put on the air, and the calls were half Spanish-English.

Many families with young children escaped Cuba between 1960-1964 and many of the young people were at the rock and roll age in the seventies and were bilingual. WRHC served them, at least in the afternoons.


>
> Since Hispanics have a very young average age, there will
> not be marked changes in 25-54 for at least a decade. There
> will be growth in bilingul or English formats targeting next
> generation Hispanics, mostly younger.
> >
>
<P ID="signature">______________
[email protected]</P>
 
> On 9/1, KOOL 99.3 in San Diego will be changing to La
> Preciosa, a Spanish-language format featuring Regional
> Mexican Music from the 70s, 80s and 90s.
>
> Clear Channel is still expected to spin-off the station
> within the next year.
>

Isn't that like the 3rd frequency the oldies station has been on? It's been bounced around the dial quite a bit the last 2-3 years, no? Thankfully Dave Mason is being retained. Nice and talented guy.<P ID="signature">______________
Chuck Matthews Productions
www.KillerImaging.com
http://chuckmatthews1.voice123.com/</P>
 
Re: Assimilation? WRHC Miami

> I remember a station in Miami in the seventies, WRHC. 1540?

Super Q 107.5. Bilingual jocks, music in English and Spanish.

> AM. They had a show weekday afternoons that played Top 40
> music and was bi-lingual down the middle. Just about 50-50
> Spanish and English was spoken on that show. Even phone
> calls were put on the air, and the calls were half
> Spanish-English.
>
> Many families with young children escaped Cuba between
> 1960-1964 and many of the young people were at the rock and
> roll age in the seventies and were bilingual. WRHC served
> them, at least in the afternoons.
>
>
> >
> > Since Hispanics have a very young average age, there will
> > not be marked changes in 25-54 for at least a decade.
> There
> > will be growth in bilingul or English formats targeting
> next
> > generation Hispanics, mostly younger.
> > >
> >
>
 
Re: Assimilation? WRHC Miami

Yes, I have a chart from them. One side is Spanish and the other is the English language top songs. Good example.

> > I remember a station in Miami in the seventies, WRHC.
> 1540?
>
> Super Q 107.5. Bilingual jocks, music in English and
> Spanish.
>
> > AM. They had a show weekday afternoons that played Top 40
>
> > music and was bi-lingual down the middle. Just about
> 50-50
> > Spanish and English was spoken on that show. Even phone
> > calls were put on the air, and the calls were half
> > Spanish-English.
> >
> > Many families with young children escaped Cuba between
> > 1960-1964 and many of the young people were at the rock
> and
> > roll age in the seventies and were bilingual. WRHC served
>
> > them, at least in the afternoons.
> >
> >
> > >
> > > Since Hispanics have a very young average age, there
> will
> > > not be marked changes in 25-54 for at least a decade.
> > There
> > > will be growth in bilingul or English formats targeting
> > next
> > > generation Hispanics, mostly younger.
> > > >
> > >
> >
>
<P ID="signature">______________
[email protected]</P>
 
Re: Assimilation?

> > Because there are 40,000,000 Hispanics in the US. And 75%
> of
> > those over 25 were born outside the US, and are going to
> be
> > Spanish dominant all their life. Achieving proficiency in
> a
> > second language after early adolesence is nearly
> impossible
> > for most human beings, so the majority will learn only as
> > much English as needed to get by.
> > >
> Your point brings an idea... To some here, your statement
> can be interpreted as that new generations of bi-lingual
> American-born Hispanics with immigrant parents will listen
> less (as time goes on) to Spanish language stations as
> compared to their Spanish-dominant parents. So to carry it
> further, then the majority of 2nd generation Hispanics who
> will be English dominant will probably choose to avoid
> listening to Spanish language stations. What happens to
> those stations in the future then?? Will they join the
> ranks of yesterday's Standards stations and today's "Oldies"
> stations and become defunct?? If you say, well there will
> always be a fresh crop of immigrants arriving in the USA to
> be served by US Spanish language stations. Could there
> someday in the future be a saturation point for this
> trend??? Just wondering.........
>


I think there will eventually come a point where English-dominant second generation and later Hispanics are a larger group than incoming immigrants. Maybe in 20-30 years when the equalizing effect of free trade (for all the NAFTA/CAFTA bashers out there, realize that it is in fact a long-term process and what seem like negatives now will be positive later) and a stronger border policy combine to make immigration to the US a less compelling option. When this happens, there will be less of a Spanish radio market than there is now, but I still don't see it going completely the way of standards.
 
> > On 9/1, KOOL 99.3 in San Diego will be changing to La
> > Preciosa, a Spanish-language format featuring Regional
> > Mexican Music from the 70s, 80s and 90s.
> >
> > Clear Channel is still expected to spin-off the station
> > within the next year.
> >
>
> Isn't that like the 3rd frequency the oldies station has
> been on? It's been bounced around the dial quite a bit the
> last 2-3 years, no? Thankfully Dave Mason is being retained.
> Nice and talented guy.
>

Yes Chuck it was tossed from frenquency to frenquency. I started with the station back before Dave Mason even arrived and it was on 102.9 as KJOY. It was moved to 94.1 and was playing Soft AC until Dave arrived in 1999 and we switched to Gold Based AC until K-BEST 95 dropped oldies in 2000 and we picked up the format. A year later we were moved to 95.7 and renamed KOOL and then switched to 99.3 in January 2004.

It has been a pleasure to have worked with and for Dave over the last 6 years and the station will be missed. Dave and I have nothing but pride for the job we did with no real support from CC (all the frenquency moves, no budget to work with and no marketing or promotion of the station)

We leave behind a huge hole in the San Diego Radio Skyline and hope that Oldies will return to SD airwaves in the near future.

Long Live Oldies !!!!

Phillip Gaughen (aka Dr. Phil Goode)
KOOL 99.3 Program Coordinator
On-Air Personality - Evenings 7pm-12am
 
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