Another One Bites the Dust

[DonM]

Unless it's an April Fools gag (doubt it) WARE-AM 1250 in Ware, Mass has dropped their "Real Oldies" format of the 50s/60s/early 70s and are now calling themselves "Laser 1250" playing hits of the 70s, 80s and 90s! They have apparently kept their DJs in place. Don't know why they did this, or how their ratings were with the Oldies, but one has to wonder how all the brokered crap they air hinders them.

 

[Joseph_Gallant]

Maybe it is a prank.

After all, Providence rock station WBRU-95.5 pulled-off a "format change" as a prank and a lot of people believed it!

But eventually, WBRU's rock format did return after some nineteen or so hours.

Besides, a 1970's/1980's/1990's music format is not the kind of programming that would be successful on AM radio.

 

[jlehmann]

April Fools

> Unless it's an April Fools gag (doubt it) WARE-AM 1250 in
> Ware, Mass has dropped their "Real Oldies" format of the
> 50s/60s/early 70s and are now calling themselves "Laser
> 1250" playing hits of the 70s, 80s and 90s! They have
> apparently kept their DJs in place. Don't know why they did
> this, or how their ratings were with the Oldies, but one has
> to wonder how all the brokered crap they air hinders them.
>

Listening to the stream now, seems like they went back to Real Oldies at Midnight. It was just an April Fools thing.

http://www.realoldies1250.com

 

[Oldbones]

> Unless it's an April Fools gag (doubt it) WARE-AM 1250 in
> Ware, Mass has dropped their "Real Oldies" format of the
> 50s/60s/early 70s and are now calling themselves "Laser
> 1250" playing hits of the 70s, 80s and 90s! They have
> apparently kept their DJs in place. Don't know why they did
> this, or how their ratings were with the Oldies, but one has
> to wonder how all the brokered crap they air hinders them.
>

I doubt ratings matter one bit to them as they don't put a listenable signal into any rated market. I'd guess "all the brokered crap" is what pays the bills. Curiously, are they just voicetracked most of the time? Most of these guys look a bit long in the tooth...can't imagine anyone that old still wanting to work for peanuts in Nowheresville, nor can I picture a station in Ware being able to support a full airstaff.

 

[Eli Polonsky]

> I doubt ratings matter one bit to them as they don't put a
> listenable signal into any rated market. I'd guess "all the
> brokered crap" is what pays the bills. Curiously, are they
> just voicetracked most of the time? Most of these guys look
> a bit long in the tooth...can't imagine anyone that old
> still wanting to work for peanuts in Nowheresville, nor can
> I picture a station in Ware being able to support a full
> airstaff.

I think they're live in the daytime hours, and though part of their coverage area is within the Springfield market and it does show up in those ratings, most of their sponsors are small businesses in the local towns in south central MA and northern CT. The voicetracked night DJ's are also heard voicetracked on some of the other stations either owned or consulted by Dennis Jackson (shown as Peter Tripp on the website) and Gary James in CT, NH, VT and upstate NY.