From a radio list, anonymous of course to protect the innocent
Kind of a downer to close out the year, and a possible warning for the
future... a family member works in Detroit on auto designs for future
years, and the audio systems that go in them. During a recent holiday
chat, he informed me that he was just about to wrap up the work for Ford
2009 models. "So they have HD tuners, right?" I asked. Well, no they
don't he responded. They are loaded and ready for Sirius radio, THX sound
as an option, many other lovely audio treats, but unless requested custom
by the buyer, HD will not be included in the 2009 audio systems.
I find this bit of news to be very very troubling. It also adds to my
growing fears that while it "seemed like a good idea at the time" spending
$250,000 to upgrade our signal to HD was a HUGE waste of time and money.
Sure, we did some much needed upgrading of our transmitter site, beefed up
the infrastructure and wiring, but I think we could have done it for less
than a 1/4 mil.
It would be less than kind to suggest that we're being taken for a ride on
this, but with virtually no interest from consumers and no support from
industry leaders, it sure feels that way.
H(D)appy New Year
Kind of a downer to close out the year, and a possible warning for the
future... a family member works in Detroit on auto designs for future
years, and the audio systems that go in them. During a recent holiday
chat, he informed me that he was just about to wrap up the work for Ford
2009 models. "So they have HD tuners, right?" I asked. Well, no they
don't he responded. They are loaded and ready for Sirius radio, THX sound
as an option, many other lovely audio treats, but unless requested custom
by the buyer, HD will not be included in the 2009 audio systems.
I find this bit of news to be very very troubling. It also adds to my
growing fears that while it "seemed like a good idea at the time" spending
$250,000 to upgrade our signal to HD was a HUGE waste of time and money.
Sure, we did some much needed upgrading of our transmitter site, beefed up
the infrastructure and wiring, but I think we could have done it for less
than a 1/4 mil.
It would be less than kind to suggest that we're being taken for a ride on
this, but with virtually no interest from consumers and no support from
industry leaders, it sure feels that way.
H(D)appy New Year