Another PPM Question

[K6JHU]

I look at the PPM results for LA and for Riverside. KOLA shows up in LA and many of the LA stations show up in Riverside (including KGO but that is an interseting separate discussion). The question is 'If I commute from Riverside to LA with my PPM and switch to an LA station during the commute, does that count in the Riverside book?'

 

[davideduardo]

I look at the PPM results for LA and for Riverside. KOLA shows up in LA and many of the LA stations show up in Riverside (including KGO but that is an interseting separate discussion). The question is 'If I commute from Riverside to LA with my PPM and switch to an LA station during the commute, does that count in the Riverside book?'

The book a metered household is credited to is the one where the household members live. It does not matter where stations are from or where you listen to them... it all goes to the market you live in.

KGO's 0.1 showing is based, of course, on some evening listening. A 0.1 would not have shown in the diary (and KGO was always just below diary cutoff) but the PPM goes to lower levels in the reports.

 

[Fredrated]

I look at the PPM results for LA and for Riverside. KOLA shows up in LA and many of the LA stations show up in Riverside (including KGO but that is an interseting separate discussion). The question is 'If I commute from Riverside to LA with my PPM and switch to an LA station during the commute, does that count in the Riverside book?'

The book a metered household is credited to is the one where the household members live. It does not matter where stations are from or where you listen to them... it all goes to the market you live in.

KGO's 0.1 showing is based, of course, on some evening listening. A 0.1 would not have shown in the diary (and KGO was always just below diary cutoff) but the PPM goes to lower levels in the reports.

David, is PPM able to tell the difference between HD channels? In other words, can it tell if you're listening to KIIS HD-1 or KIIS HD-2? Does it give credit to "KIIS" or KIIS HD-2 if you listen to HD-2? Or does it not even know, and if you listen to KIIS HD-2 it has no idea what you're listening to? Any idea how many HD radios there actually are in the LA metro area? I would guess it's pretty low. I asked someone who seemed to know a lot about HD in that area and he thought the number of HD radios in Minnaeapolis was under 100...

 

[davideduardo]

David, is PPM able to tell the difference between HD channels? In other words, can it tell if you're listening to KIIS HD-1 or KIIS HD-2? Does it give credit to "KIIS" or KIIS HD-2 if you listen to HD-2? Or does it not even know, and if you listen to KIIS HD-2 it has no idea what you're listening to? Any idea how many HD radios there actually are in the LA metro area? I would guess it's pretty low. I asked someone who seemed to know a lot about HD in that area and he thought the number of HD radios in Minnaeapolis was under 100...

Each "source" (my term) that a station or operator wants to see listed separately must be encoded with a different PPM encoder. The analog and HD audio for AM have the same code, as they are 100% simulcast, as is the analog of an FM plus HD1. HD-2's must be either unencoded (station option) or separately coded. Web streams that remove local commercials must be separately encoded or not encoded at all.

As to how many receivers in LA... I'd guess that over the million or so sold, we have about 4%, in proportion to population. Or 40,000. Maybe. I think....

 

[LasVegasRadioJunky]

OK, what about this scenario. I live in Riverside, but spend a week in San Diego on business, all along wearing my PPM. What does Arbitron do with the data gathered while I was out of market?

 

[Beachdog]

OK, what about this scenario. I live in Riverside, but spend a week in San Diego on business, all along wearing my PPM. What does Arbitron do with the data gathered while I was out of market?

Or how about this scenario. He leaves for his trip and the PPM is left next to a radio that's turned on for a full week. Any of that data used?

 

[LasVegasRadioJunky]

OK, what about this scenario. I live in Riverside, but spend a week in San Diego on business, all along wearing my PPM. What does Arbitron do with the data gathered while I was out of market?

Or how about this scenario. He leaves for his trip and the PPM is left next to a radio that's turned on for a full week. Any of that data used?

I know the answer to that one. The PPM device must detect some movement every so often or it shuts itself off.

 

[davideduardo]

Or how about this scenario. He leaves for his trip and the PPM is left next to a radio that's turned on for a full week. Any of that data used?

I know the answer to that one. The PPM device must detect some movement every so often or it shuts itself off.

Slight correction. The PPM never shuts off unless the battery dies. What happens is that when the data is uploaded to Arbitron each night, Arbitron's computers will not accept for tabulation data from a meter that does not get undocked, or one that does not have motion patterns. They know a meter might not move for several hours if on a woman's purse or a guys backpack or briefcase... it does not have to move all the time, just in patterns that seem to reflect ways people might move.

You can't tie it to your dog, either.

 

[davideduardo]

OK, what about this scenario. I live in Riverside, but spend a week in San Diego on business, all along wearing my PPM. What does Arbitron do with the data gathered while I was out of market?

It is part of the Riverside / San Bernardino market report. All listening is credited in the market where the meter is placed, not where it travels.

 

[SuperRadioFan]

It is part of the Riverside / San Bernardino market report. All listening is credited in the market where the meter is placed, not where it travels.

Speaking of Riverside, David, I was there last month at my business accountant's office in downtown Riverside, and as I was leaving for my return to O.C. I went channel surfing and found a strong signal at 92.7 FM. It wasn't JILL-FM, it was "Air One", a Christian Contemporary network station I've heard before at various places on the dial. So when I got home I checked radio-locater to find out it was an Air One translator.

http://www.radio-locator.com/cgi-bin/info?call=K224DK&service=FX

That 5 watts does nicely from the mountain. They even had a dispute with Amaturo a few years ago on the use of that tower, resolved in Air One's favor.


Anyway, does the PPM measure any listening to a translator?

 

[davideduardo]

Anyway, does the PPM measure any listening to a translator?

My understanding is that anyone who wants to can encode any type of signal. The stations licensed to a measured metro get a main channel encoder. Any other radio service, or any secondary radio service (streams, HD2 or HD3, etc) can rent one and encode... which would seem to be open to a translator.

Even some storecasters in Houston have encoded.

 

[john77]

Or how about this scenario. He leaves for his trip and the PPM is left next to a radio that's turned on for a full week. Any of that data used?

I know the answer to that one. The PPM device must detect some movement every so often or it shuts itself off.

Slight correction. The PPM never shuts off unless the battery dies. What happens is that when the data is uploaded to Arbitron each night, Arbitron's computers will not accept for tabulation data from a meter that does not get undocked, or one that does not have motion patterns. They know a meter might not move for several hours if on a woman's purse or a guys backpack or briefcase... it does not have to move all the time, just in patterns that seem to reflect ways people might move.

You can't tie it to your dog, either.

lol, David. ;D

 

[DToTheJ]

I didn't think this was worth firing up a new thread, so I'll add it to this one...

Quoted on dcrtv.com by "a top PPM expert":

"We are beginning to think PPM might be the death knell for hot talk or FM male talk. It appears these formats are too narrow in their appeal to generate enough cume in PPM to compensate for the sharply reduced TSL (AWTE) PPM measures for all formats..."

This after FM-talker WJFK plummeted in the PPM's in Washington. I guess those anticipating anything changing on KLSX should keep a watchful eye on WJFK...