aunti-terrestrial said:You worked every holiday for people who couldn't pay you and couldn't maintain their studios. Sounds pretty small-time to me.
TheBigA said:What do you think "mom & pop" is? You obviously never worked for one.
Don't make crap up about people you don't know
TheBigA said:Tom Wells said:Business sense, but morally bereft, and not accepting of reality. Radio seems to wish it weren't what it is.
Once again, this is why the Congress created non-commercial public radio. If the pursuit of money bothers you, there are thousands of non-commercial stations where the motivation is passion, emotion, and creativity. Or at least it's supposed to be. Now you may not get paid a lot of money if you work there. And they may not have the resources, listenership, or facilities of the big commercial station. But isn't money what's wrong with radio? If you want to see what radio is like without the profit motive, volunteer for your local community station. Preferably one where the staff is all unpaid.
TheBigA said:SirRoxalot said:We are watching major companies drastically reducing programming and sales talent. How's that working out? Radio revenue, which traditionally has weathered recession relatively well, is declining faster than ever.
But not because of the cuts in local program staffing. In fact, Cox radio, which hasn't replaced local DJs with syndication at the stations I track had a 23% drop in first quarter revenues, which is equal to all the other companies. This is a depression for ad-supported companies.
Hiring more on air local staff, will not lessen the losses, or slow down the decline in ad revenue. There is no connection between on air staff and revenue. And lately, I've seen that replacing local with non-local hosts doesn't hurt the ratings, and in many cases huge (as much as 60%) increases. The issue here is talent, not geography.
TheBigA said:The real problem now is that local ad rates aren't keeping up with the rise of basic operational costs. My electric bill went up 10% last year, and my sales are down 20%.
aunti-terrestrial said:Pot, meet kettle. Are you telling us that you're an on-air jock now? It's a simple yes or no.
aunti-terrestrial said:Nice yes or no answer. Perhaps there will come a time when you can be honest with the board, but frankly, you're over a thousand posts in and it hasn't happened yet.
pocket-radio said:The stupid bean counters and consolidators like Clear Channel, and their idiotic clones have done more damage to the industry. Big A is a fake. They've reduced everything to a number on a spread sheet and gave little thought to how much relationships and creativity matter. Van hits and voice tracking doesn't count for creative. Added value promo's don't count. Advertisers buy what they feel helps them move product. Numbers in a book don't count, except for 21 year old media buyer who needs a good slap, and uses the numbers against us to drive our rates down. Radio is it's own worst enemy. We'll sell low rates then run 11 spots back to back. then buy into some crap from the RAB that says people listen to 11 commercials. Big A is a fake. Stupid Consolidators build up sales people, then reduce their commissions to nothing and drive out the people with relationships. Advertisers buy people, relationships still count! Stupid bankers who run radio groups only see numbers.
Except for a few situations, radio is broken. It's stale, big A is a fake. listeners hate listening to the same 200 songs and 11 spots played back to back. Anyone under 25 doesn't know what AM radio is. And if radio isn't careful some day the same will be said for FM radio. HD is more of the same, only it sounds marginally better.