Another Rhythmic Addition: WZBK/Milwaukee

[bucwhyl]

Why would V100 be in trouble?

Simple. There was a Churban/Rhythmic Top 40 station back in the 80s/90s called Hot 102 that had a huge audience. When they changed formats,V 100 took many of those listeners by default. Those listeners who feel Kiss and Radio now are too "mainstream" for their taste have stayed with V 100.

Energy now takes away those listeners from V 100 along with possibly Kiss and Radio Now who want more uptempo mix of Rhythmic hits. If marketed and presented well, this station could be huge!

I've been listening to 106.9 all week, and even though it's not as "mainstream" as KISS and NOW, it's still "too mainstream" for Urban listeners. If they really want to become a threat to V100, they'll need to start playing hardcore, non-crossover hip hop (Rick Ross, Waka Flocka, Young Jeezy, Chief Keef, etc) and mix in a little more R&B. (Miguel, Keyshia Cole, Beyonce's newer material, Frank Ocean, etc......real R&B, not the "R&P" you hear on Top 40 radio......)

I totally agree.

 

[J. Rob]

This station really isn't a "true" rhythmic.....it's more like a VERY rhythmic leaning CHR.

 

[only1moore]

This station really isn't a "true" rhythmic.....it's more like a VERY rhythmic leaning CHR.

More like Dance-leaning Rhythmic Top 40. However, they'll end up reporting to the Mediabase and BDS Rhythmic panels anyway regardless of direction.