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Another stunning achievement for HD Radio

R

RockTheGlobe

Further proof that no one in radio cares about HD Radio: The HD2 channels for KIIS, KBIG and 98-7 have been down all day, and the entire HD signal for K-Earth is completely gone. (The HD1s are still active on KIIS, KBIG & 98-7, but the HD2s have just seemingly disappeared.) If these were regular FM signals, there would've been backups and engineers frantically working to get everything working again within minutes, but several hours have ticked by and nothing. This is actually the second time this week that 98-7's HD2 has gone down, it also disappeared for most of Monday.

If the people who are supposed to be providing us this supposedly great service don't even care enough or maintain enough of an eye on it to keep it working, then why should the general public care enough to go out and buy a whole new radio for it? Stick a fork in HD Radio, it's done -- time to stop taking away time, energy and focus from the main FM product and let radio PDs concentrate on the forms of delivery that the public has already readily embraced: analog radio and the Internet.
 
Well, if the HD sub-channels had anything worth hearing maybe they'll be reason to be upset.

The only worthy subchannels, IMHO, is KNX on KTWV HD-3, which I listen to quite frequently, and The Current on KPCC HD-3.

Also KKGO HD-3 of Retro 1260 has a preset on my dial.

The rest seems like places to dump already overplayed songs that seem no longer able to fit the main channel playlist.

After all, for those who just loved the Mike Philips era of KRTH there is KRTH HD-2 where you'll hear the "same old song."

Then there is KROQ HD-2, which had/has a lot of potential, but it sounds like somebody just plugged in their iTunes 80s new wave collection.

While this may not be a fair comparison, look at our local television station's HD subchannels; you'll find there is unique programming.

Aside from what I've mentioned above one other unique station is KCBS-HD-2 with Free.FM.

Then of course there is the whole other element of many people not knowing about HD radio.

With a lot of other things to buy people's time these days, like iPods, HD radio may have missed its chance.
 
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