> > WMPW - Star & Bucwild
>
>
> Two words describe the way to make a successful Hip Hop &
> R&B station in Memphis: GET LOCAL!
>
> 'Fraid I'm gonna have to shift my focus from 94.1 to 98.9
> looking for the next format change. Entercom probably
> won't, they'll stick with the titanic given how much they
> invested in the morning show. Citadel otoh, while they
> spent 6 figures launching Power, won't hang with a loser
> forever. It ain't working and there's two other hip hop
> stations kicking serious A$$ in the market. 'Twas a DUMB
> move to go away from Smooth Jazz in the first place since
> the clientelle was all upscale with bucks to spend. I
> couldn't say that when I was in the building but it was one
> of those things everyone knew. Trouble is, what format can
> 98.9 go to? Same problem as 94.1, unless they're willing to
> dump $$ into a staff and do FM news talk I can't see
> anything that might work. Classical? (Well, it's
> different!)
>
The main problem Smooth Jazz had on 98.9 was that it didn't have enough power to penetrate office buildings. That problem, I believe, has been solved. However, Citadel had NO OTHER Smooth Jazz stations and no experience with them; they decided to dump it rather than hire someone to make it go.
With a big enough stick, I believe Smooth Jazz can work here...