Another thread about WAMO

[MsMusicRadio]

Growing up in Pittsburgh in the 50's-60's, WAMO was on my presets along with my beloved KQV (swoon). Has anybody or will anybody try to determine with some kind of poll or survey where WAMO's listeners have gone. With B gone again and I guess WDUQ threatened with extinction, where are these listeners? Even though I am not part of the core demo's for WAMO, I certainly miss the AM side. I could listen to KBLX out of SanFran on my computer , but I don't think online streaming of out of town stations fills the void or does it? WAMO has been gone awhile so I presume it's listeners would have gone elsewhere and it could be measured.

Thoughts?

 

[ShawtyBlack_ATL]

I've been wondering the same thing. Considering it's an Urban format Pittsburg maybe without for a while. Inner City or Radio One would probaly be the only 2 interested in Urban formats for P'burg, but that probaly won't happen neither.

 

[Parttimer]

Inner City was here a few years back, the problem was they bought 1550-AM, which can pretty much only be heard in the East End. Didn't last a year as I recall.

The problem now is you have to find a signal that's for sale on FM. And reportedly Sheridan sought a minority buyer for WAMO, so one would have to assune that both of those companies had the opportunity to buy it and passed.

The other problem, which hampered WAMO and would also fall onto a new owner, is that competing against the multi-station owners for ad dollars with one signal is really difficult. Plus with the PPM Urban is a tough format right now.

So don't hold your breath.

 

[MsMusicRadio]

Does this mean that 96.1 picked up most of the WAMO base? Tampa Bay is 10.4% African-American and Pittsburgh 8.2% . That is close. Tampa has CC's Beat format , a CBS Churban that really leans Urban, a rimshot Adult Urban, and two Adult Urbans on AM. How can this be explained. Tampa is certainly not DC or Richmond in demos any more than Pittsburgh. Tampa gets Steve Harvey and Tom Joyner plus a local character going by "Orlando". ( Tampa also has a CHR comparable to 96.1 owned also by CC)

 

[corporateradiosucks]

I would assume Kiss picked up the FM side. Q is kind of trying to pick up the AM listeners with their "Q in the City" in the evenings, but they have a loooooooooooooong way to go.

The problem is any time they do try to do adult urban around here, instead of getting deeper into the core artists' libraries, they take the opposite direction and go with "songs by white people that are kind of urban because you can dance to them" and before you know it, you're hearing George Michael more than George Benson.

 

[johnsummers]

Here in DFW there's an old line R&B station on AM called 'Soul 73'...they STILL air the same jingles purchased in 1971. They're also still very involved with the African-American community. Listening to them jingle into some Johnnie Taylor record is like entering a time warp. Makes me smile.. ;D

 

[Parttimer]

Does this mean that 96.1 picked up most of the WAMO base? Tampa Bay is 10.4% African-American and Pittsburgh 8.2% . That is close. Tampa has CC's Beat format , a CBS Churban that really leans Urban, a rimshot Adult Urban, and two Adult Urbans on AM. How can this be explained. Tampa is certainly not DC or Richmond in demos any more than Pittsburgh. Tampa gets Steve Harvey and Tom Joyner plus a local character going by "Orlando". ( Tampa also has a CHR comparable to 96.1 owned also by CC)

But Tampa also has a substantial Hispanic population, which likes Urban as well. And it's just a lifestyle thing, you expect to hear hotter, hipper music there.

As far as who picked up WAMO's audience, I think a substantial portion probably went to other media (so the answer is, nobody).