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another thread about WSB-FM HD2

MRFLASHPORT

MRFLASHPORT

Just what we need, right?

But I have to ask, why DOESN'T Cox promote this superb hidden gem? Do they NOT want people to listen? And do they NOT want advertisers?

I say this because if you spend a few minutes on Cox' Corporate page and look at all their radio properties, you notice that they don't even make mention of their HD2 on 98.5 at all- in other markets, like Miami they actually list their HD2 as a separate station and obviously are looking to increase their spot load.

http://www.coxmediagroup.com/atlanta/

To be fair, they don't promote The River's Edge on 97.1 HD2 either, but at least it is streamed online (and it's quite a great station BTW). Same for Kiss 104.1's HD subchannels.

Does Cox have other plans for HD Radio in Atlanta, which you would think, being this is their "home base" and a big player in HD Radio deployment, they would PROUDLY proclaim their commitment to HD Radio.

Why are they downplaying HD Radio in their home market? With more and more HD receivers showing up in dashboards, I would think they would be touting their flagship home market as an HD flagship as well. They have some standout and unique programming with WSB-HD2, but don't seem to want anyone to know (including potential advertisers).

I wonder what would happen if someone called sales and asked about a rate card on their HD2's what the answer would even be?
 
AMRocks said:
I dont have an HD radio. So what's the format on WSB-FM HD2?
Click to expand...
I haven't listened to it, but from what I gather it is soft AC or MOR.
 
More soft A/C than MOR, but it reminds me of WPCH before Clear Channel gutted it, think back to the Jacor days of the late 1980's and early 1990's.

It is the best kept secret in Atlanta radio. So is 971.HD2, the River's Edge. I think their playlist is farther reaching than Radio 105.7 (though 105.7 is really awesome when it comes to the LOCAL flavor they have. It is very obvious they are putting their best effort forward and it shows).

I first heard Lorde "Royals" played on 97.1HD2 before it became a top 40 hit and 105.7 even knew who Lorde was.
 
It has been around for several years now. Isn't the format more like standards? I think it is too light sounding even for soft AC. I like the station. Lots of 70s/80s/90s ballads.
 
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