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Another Top 40 casualty: CFWD/Saskatoon

It's sad that the entire staff was laid off. Couldn't some of them have been asked if they'd like the new format and, if so, stay and keep their jobs? As someone who has been unemployed before, I'd be afraid to try to pay the bills off of a job in radio, with entire staffs being laid off every time a station changes format. Maybe someday I could try to get a part time job, but still keep my regular full time job.

C95 has been moving closer and closer to a top 40 format over the past several years, possibly in part as a response to Wired 96.3. C95 has actually been playing quite a bit of rap music and other rhythmic leaning pop music lately. It's not the same C95 I remember when I was in Saskatoon last and was checking out the FM stations. C95 has a history of having a sort of hot AC adult rock lean. So with Wired 96.3 gone, it will be interesting to see how C95 responds.

While traveling through North Dakota several years ago, I noticed that even the smaller towns had pure top 40 stations. They even played Mims' song "This Is Why I'm Hot" in the middle of the afternoon, instead of dayparting that kind of music. But just over here in Saskatchewan, even in the larger cities like Saskatoon and Regina, the pop stations have a bit of an adult top 40 lean. This probably isn't as big an issue nowadays though, since rap and R&B have declined. It seems that a lot of those artists now add a dance beat to get airplay on top 40 radio (one song for urban radio, another song for pop radio).
 
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