> I believe the WWE did two WWE Halftime Heat specials which
> aired on USA, one with an exclusive interview with Stone
> Cold Steve Austin I believe, and the other one a empty arena
> match between The Rock and Mankind for the then WWF
> Championship.
And don't forget MTV's "Butt-Bowl" with Beavis & Butt-head episodes.
I'd say the original poster was right.....I went out to watch the game myself this year, but I remember flipping around during halftime a couple of years ago and everything which was on was skewed FAR, FAR away from the traditional male football fan demographic.