Re: I hope you have deep pockets and a lot of free time.
> There's more to running a radio station than putting on
> "good programming". For a radio station to be successful,
> especially an AM station, you need to become a part of the
> community. You need a good working relationship with local
> businesses so that they want to run ads on your station
> (even if you don't have many listeners). You need to be
> visible in the community, which means constantly being seen
> with those in the business community and being a part of
> virtually every event that is organized in the community (in
> other words, if there's a parade you need to be leading it).
> You need to have a visible and accessible "storefront":
> that is a physical office/studio location that is both
> visible and easy for clients and listeners to get to.
> Finally, you need to market yourself to both the business
> community and to potential listeners via newspaper/magazine
> advertising, billboards, street level activity, and even via
> a "moving billboard" (a station vehicle). You need to be
> seen in order to be heard. You can't just turn on the
> transmitter and expect the audience and advertisers to flock
> to your station, no matter how brilliantly it is programmed.
>
>
> The point of all of this is that for the chance to be
> successful (and I stress the word "chance"), you have to be
> prepared to spend a lot of money and time. Money on
> personnel...money on equipment...money on capital
> improvements...money on marketing, etc. Also expect a huge
> time commitment, so as an owner you'd need to be prepared to
> put in 12-13 hour days to get yourself established with no
> guarantees that all of your money and time will lead to
> success.
>
> The reason why many AM stations are run on the cheap (or
> from your perspective "bad programming") is because the
> owners don't have the resources to put into an enterprise
> that isn't guaranteed to be successful even if they do all
> the "right" things. From my perspective, the only way that
> a AM station can be successful anymore if it is already
> established in the ways that I've mentioned above.
> Otherwise, an AM station that has lost that connection with
> the community, will have an almost impossible task at trying
> to regain it no matter how much money and time an owner will
> put into it.
>
> > Are there any stations for sale AM in NJ? Love to buy one
>
> > and show what good programming can do to a community!
> >
>
All good points, to which I would add the following pre-requisite:
You need to identify an un-served (or at least inadequately-served) market niche.