HD needs more power to work properly, and it's coming. Clear Channel, who happens to have a big stake in HD, is leading the fight to get the increase. 6 dB would do it, they're looking for 10. Now, considering how new the technology is, and how long it will take to penetrate the market to a significant degree, it's no surprise that the programming is less than jaw dropping. Why would anyone invest a bundle of money in something that has less than .01% (conjecture, not factual or supported by anything other than off the top of my head) of the market? That doesn't mean it's destined to fail, it just means it's going to be a L O N G time before it carries impact. This is still in the infancy stage, and it will eventually have it's followers and believers. If you look at the history of color TV and FM it also took many years for significant penetration of the market. HDTV has the benefit of being mandated, HD (IBOC) won't. The technology will exist in the future, though issues of penetration into smaller markets because of the licensing and physical plant expense will cause many of those operaters to look away for a long time to come. It's a proprietary system that can't be mandated, unlike HDTV, which is an open standard for which no licensing fees have to be paid. There will be TV stations that don't meet the cut off for HDTV that will go dark because they can't afford to convert. Hide and watch.
Now having said all of that, I do believe we could have done better. We also could have done better than NTSC with PAL, we also could have done better than the existing FM stereo system, but it's what we got stuck in our faces, and I don't even want to address AM Stereo, which held major competetive benefits but got derailed by the bitter fight over rights to the dollars that could have been won, so HD (IBOC) it is, like it or not. It comes down to how many choices we're going to have for our entertainment dollar, how many technology devices we're willing to use, what services we determine are worth our entertainment dollar, and what manufacturers package all of these things in one box (which I assure you is coming) and how high our consumer level of expenditure goes as all prices for living increase.
Maybe someday something will give and the free radio services will reign by default. Fill up your tank lately? That $13 a month covers the increase in the price of one or so fill ups.
It ain't easy folks.