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Any hope for KULF?
- Thread starter jras20
- Start date
R
rrgroup
Guest
Of course!
There is a bright future ahead for this station once IT gets on its new tower and in its new studios....outside Victoria proper. "Dollar-a-Holler Radio" is alive and well there and it has been for too long. Time to cut the loss and move on to greener grass. To a place where you don't have to break your back creating an ad campaign for too many local advertisers and TO folks that are willing to compensate you for it WITHOUT breaking your back AGAIN... trying to collect it.
There is a bright future ahead for this station once IT gets on its new tower and in its new studios....outside Victoria proper. "Dollar-a-Holler Radio" is alive and well there and it has been for too long. Time to cut the loss and move on to greener grass. To a place where you don't have to break your back creating an ad campaign for too many local advertisers and TO folks that are willing to compensate you for it WITHOUT breaking your back AGAIN... trying to collect it.
"To a place where you don't have to break your back creating an ad campaign for too many local advertisers”
OMG, did you really say that!!!! Local radio is about local listeners and local clients!. The whole existent of a local radio rep is to access a clients needs, then developed a radio campaign to meet those needs! That's our job....cut out the "local" advertiser, and local radio will be a memory!
That type of mentality in radio will get you one place, bankrupt!
OMG, did you really say that!!!! Local radio is about local listeners and local clients!. The whole existent of a local radio rep is to access a clients needs, then developed a radio campaign to meet those needs! That's our job....cut out the "local" advertiser, and local radio will be a memory!
That type of mentality in radio will get you one place, bankrupt!
R
rrgroup
Guest
Please read it again, Radiogirl...this time carefully.
I did re-read it, numerous times, and I still see the same thing! Someone who does not understand the power of local radio.
Further more, it does not matter where the studio is..outside "victoria proper" or not, if you can not effectivly find quality prospect in your coverage area, then develop a effective campaign for them your station will not be successful.
Further more, it does not matter where the studio is..outside "victoria proper" or not, if you can not effectivly find quality prospect in your coverage area, then develop a effective campaign for them your station will not be successful.
I
ilistentotheradio
Guest
Radio girl said:I did re-read it, numerous times, and I still see the same thing! Someone who does not understand the power of local radio.
Further more, it does not matter where the studio is..outside "victoria proper" or not, if you can not effectivly find quality prospect in your coverage area, then develop a effective campaign for them your station will not be successful.
There's a huge difference between local radio/advertising and "dollar-a-holler" radio, also known as the "good ol' boys network".
H
Hoover Mover
Guest
First, you need to pick a format and stick with it to make sure it's what the public wants. Second, you need a staff and the ability to pay them and have the checks clear. Third, you need a sales staff that understands you will go broke with a dollar a holler and that radio exists because of advertising revenue not because your buddy has a garage band and that's his favorite kind of music. Fourth, you need to have the right equipment working to get your signal out there.
KULF missed doing the first four things. Radio ain't a playground. It's a bizness.
KULF missed doing the first four things. Radio ain't a playground. It's a bizness.
From what I saw during my time in Victoria radio, Lonestar was the epitome of dollar a hollar!!
The fact is, there will always be another radio station down the road whose inventory is priced below yours. It is our job to make sure the client understands the features and benefits of the station you work for, and how those F&B can work to their advantage. All a clients wants to know is that there’s "value" in the product they are buying, and that they will get a return on their investment. Once you educate them on that, rate is a secondary issue.
There will still be a handful of clients that want the lowest rate possible, if that’s the case, and your station works on a yield management system, then you can get them a lower rate by reducing the number of prime dayparts, and running more spots in evening and overnights.
Unfortunately I see the "blame game" going on. My station failed because of XYZ, instead looking inside and seeing what you did wrong, and correcting it.. Build a new tower, move the studios whatever…if that station is run the same as it has been in the past, it will still be a waste of a perfectly good frequency.
The fact is, there will always be another radio station down the road whose inventory is priced below yours. It is our job to make sure the client understands the features and benefits of the station you work for, and how those F&B can work to their advantage. All a clients wants to know is that there’s "value" in the product they are buying, and that they will get a return on their investment. Once you educate them on that, rate is a secondary issue.
There will still be a handful of clients that want the lowest rate possible, if that’s the case, and your station works on a yield management system, then you can get them a lower rate by reducing the number of prime dayparts, and running more spots in evening and overnights.
Unfortunately I see the "blame game" going on. My station failed because of XYZ, instead looking inside and seeing what you did wrong, and correcting it.. Build a new tower, move the studios whatever…if that station is run the same as it has been in the past, it will still be a waste of a perfectly good frequency.
R
rrgroup
Guest
Now Radio girl don't get your knickers in a twist! No one is blaming anyone so give it up.
Victoria, as a radio market sucks...and if you disagree you do not know what you are talking about and should stay in Bay City or whereever you hail. Surely you are not from Vic-ta-get-down-toria!
Why do you think Clear Channel was glad to unload theirs there? Jeff Littlejohn told me they, in fact, were extremely happy to unload 'em! Their manager knows what "50-cents-a-holler" is...much less "dollar-a-holler" radio. We know...his mantra was "Do not lose a sale no matter what!" There went the neighborhood.
But actually Victoria has NEVER been a good "radio market". And TV market for that matter.
We are glad we are "outta" there.
You make it sound the market will be better now that we are gone.
Well. I'll tell you we ARE better off doing so.
Victoria's advertising market will suck no matter what... it always has. And always will.
What else is the reason NO stations will... or EVER have fully subscribed to Arbitron making it a bonafide Radio Market?
If you think..money...you'd be thinking right.
Victoria, as a radio market sucks...and if you disagree you do not know what you are talking about and should stay in Bay City or whereever you hail. Surely you are not from Vic-ta-get-down-toria!
Why do you think Clear Channel was glad to unload theirs there? Jeff Littlejohn told me they, in fact, were extremely happy to unload 'em! Their manager knows what "50-cents-a-holler" is...much less "dollar-a-holler" radio. We know...his mantra was "Do not lose a sale no matter what!" There went the neighborhood.
But actually Victoria has NEVER been a good "radio market". And TV market for that matter.
We are glad we are "outta" there.
You make it sound the market will be better now that we are gone.
Well. I'll tell you we ARE better off doing so.
Victoria's advertising market will suck no matter what... it always has. And always will.
What else is the reason NO stations will... or EVER have fully subscribed to Arbitron making it a bonafide Radio Market?
If you think..money...you'd be thinking right.
When it comes to small market radio Arbitron is a crock of crap. The big agencies buy the county by county report, and local clients don't really care. So why should a local owner buy the book?
Sure Victoria is competitive, what are there 12 stations now. But that does not mean that there is not money to made there when a station is run CORRECTLY.
I have a passion for small market radio, it is the only shred of what is left of the legacy of what radio was…..when it's done right anyway.
As humans we have the choice to learn from our mistakes and succeed, or turn a blind eye and fail. I hope you make the right choice.
Sure Victoria is competitive, what are there 12 stations now. But that does not mean that there is not money to made there when a station is run CORRECTLY.
I have a passion for small market radio, it is the only shred of what is left of the legacy of what radio was…..when it's done right anyway.
As humans we have the choice to learn from our mistakes and succeed, or turn a blind eye and fail. I hope you make the right choice.
R
rrgroup
Guest
I'm sure you do, chica.
If what you say is true then why ( as a station) buy Arbitron at all...especially below the first 100 markets? That is so dumbing down.
Hundreds of client stations do...or did you even know that?
If what you say is true then why ( as a station) buy Arbitron at all...especially below the first 100 markets? That is so dumbing down.
Hundreds of client stations do...or did you even know that?
I think the biggest problem with Victoria radio is most of the signals suck, most of them half to be downgraded because San antonio is being upgraded. I half to have a good outdoor antenna 20 feet in the air to pick up Victoria radio, the TV sux also I have my antenna going to Houston for more better choices and channels. I did have my antenna to San antonio, but I wanted to pull in more FM and maybe HD Fm hopefully when I upgrade. Victoria has decent radio to me..., but the coverage sux.
H
Hoover Mover
Guest
I know of only one signal downgraded. It was KVIC. They went from 100kW to 13kW. Why? Because they got paid to do it to protect a Kerrville signal that moved into San Antonio. Their signal is still good and exceeds county. KIXS has the best signal in south Texas. The 1000ft stick they are on booms them into downtown San Antonio. KEPG/KBAR is upgrading their signal. KTXN has the ability to increase tower height, but has no money. KHMC can't upgrade for Goliad and neither can KQVT because of short spacing.
Regarding a book. Arbitron County by County books are heavily discounted because the diary info is collected 15 months before the book is released. It's obsolete the day hits the street. And the diaries are extrapolated from the Houston survey for the Victoria county book. Arbitron would make this a rated market if just one other station would buy in. Clear Channel had a standing offer to all the other stations to make it a rated market, but the rest of market was too cheap to play.
You're right, radio could be better in Victoria and right now the Gap stations are the only one taking industry serious. I guess that's why they're the ones making money. Lucky for Victoria they are there.
Again, radio is a bizness and when you have people like KHMC, KTXN and KULF just ignoring the reality, then in a short amount of time all you are going to hear is static on those frequencies.
Regarding a book. Arbitron County by County books are heavily discounted because the diary info is collected 15 months before the book is released. It's obsolete the day hits the street. And the diaries are extrapolated from the Houston survey for the Victoria county book. Arbitron would make this a rated market if just one other station would buy in. Clear Channel had a standing offer to all the other stations to make it a rated market, but the rest of market was too cheap to play.
You're right, radio could be better in Victoria and right now the Gap stations are the only one taking industry serious. I guess that's why they're the ones making money. Lucky for Victoria they are there.
Again, radio is a bizness and when you have people like KHMC, KTXN and KULF just ignoring the reality, then in a short amount of time all you are going to hear is static on those frequencies.
And Hoover, as you have pointed out in the past, Victoria is a Eastlan rated market.
The bottom line is good radio is good radio. And bad radio is bad radio. Wheather the market is rated or not won't make much of a difference. That could be why it is no longer a rated market. It didnt make enough of a difference in the overall revenues...so why contiune? just my speculation......
It seems as though RRgroup is talking about moving the station to a new COL, possible to use it as a rimshot in a major market. with short spacing issues is that possible?
The bottom line is good radio is good radio. And bad radio is bad radio. Wheather the market is rated or not won't make much of a difference. That could be why it is no longer a rated market. It didnt make enough of a difference in the overall revenues...so why contiune? just my speculation......
It seems as though RRgroup is talking about moving the station to a new COL, possible to use it as a rimshot in a major market. with short spacing issues is that possible?
R
rrgroup
Guest
Radio gal,
We think there is much more business in Bay City.
Sorry.
We think there is much more business in Bay City.
Sorry.
ROFLMAO.
R
rrgroup
Guest
Radio gal,
CDOMFR !
CDOMFR !
You got me on that one.. I dont have a clue....
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