Any info on the 92.5 flip?

[Observer777]

I was wondering if anybody knew anything about the 92.5 FM (Folkston) flip in the Jax market?

 

[IWantCandy]

> I was wondering if anybody knew anything about the 92.5 FM
> (Folkston) flip in the Jax market?
>

Spanish, with signal coverage that barely hits N. Jax, so exactly how much of the target audience can pick up the station?

If you ever want to see case study after case study of total ineptitude when it comes to operating radio stations you don't have to go any further than watching TAMA. Their executives appear to have impressive credentials as lawyers and financiers. Sadly that has nothing to do with day to day operations and programming a radio station. You want to pull for small minority owned companies but when they seem so intent on repeatedly shooting themselves in the foot it becomes more like rubbernecking a train wreck.

 

[Nate Wesley]

> > I was wondering if anybody knew anything about the 92.5 FM
>
> > (Folkston) flip in the Jax market?
> >
>
> Spanish, with signal coverage that barely hits N. Jax, so
> exactly how much of the target audience can pick up the
> station?
>
> If you ever want to see case study after case study of total
> ineptitude when it comes to operating radio stations you
> don't have to go any further than watching TAMA. Their
> executives appear to have impressive credentials as lawyers
> and financiers. Sadly that has nothing to do with day to day
> operations and programming a radio station. You want to
> pull for small minority owned companies but when they seem
> so intent on repeatedly shooting themselves in the foot it
> becomes more like rubbernecking a train wreck.
>
I'm not familiar with the Jacksonville market, but just how is going to a Spanish format 'shooting yourself in the foot'? Looking up the coverage map for 92.5, no format there is going to do gangbuster business.<P ID="signature">______________
Why don't you ask yo' mama for a cute closing signature?</P>