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any KXXT updates?

> http://phoenix.bizjournals.com/phoenix/stories/2006/01/23/story3.html

From the story:

When he took over KXXT, Christy said the station didn't register in terms of revenue and wasn't even in the ratings book. But after nine months, it became profitable and jumped to No. 3 in local AM station ratings.

I make it out as number 5 in the latest 12+, having traded places with Salem's AM talker. Still, that's much better than the zero it started out at.

The change at KXXT will result in nine Christian radio stations in the Phoenix market.

Can Phoenix really support 9 religious broadcasters? Unless you count Salem's KKNT-AM among them, none of the existing Christian radio stations seem to show up in the 12+ ratings.<P ID="signature">______________
also known as tombetz.</P>
 
> >
http://ph> oenix.bizjournals.com/phoenix/stories/2006/01/23/story3.html
>
>
> From the story:
>
> When he took over KXXT, Christy said the station didn't
> register in terms of revenue and wasn't even in the ratings
> book. But after nine months, it became profitable and jumped
> to No. 3 in local AM station ratings.
>
> I make it out as number 5 in the latest 12+, having traded
> places with Salem's AM talker. Still, that's much better
> than the zero it started out at.
>
> The change at KXXT will result in nine Christian radio
> stations in the Phoenix market.
>
> Can Phoenix really support 9 religious broadcasters? Unless
> you count Salem's KKNT-AM among them, none of the existing
> Christian radio stations seem to show up in the 12+ ratings.

The new Christian owners would be wise to keep AAR on the air and give the income from that to charity. Afterall, isn't that what Christian organizations do. Number 1 charity could be Plan Parenthood. ;)
 
Money Demos vs. 12+

> When he took over KXXT, Christy said the station didn't
> register in terms of revenue and wasn't even in the ratings
> book. But after nine months, it became profitable and jumped
> to No. 3 in local AM station ratings.
>
> I make it out as number 5 in the latest 12+, having traded
> places with Salem's AM talker.

I doubt that he was talking about 12+. In every market that I'm aware of, libtalk does better in 18-49 and 25-54 than in 12+. And as industry veteran David Eduardo said on the Phoenix board:

"The sales demos are 18-49 and 25-54. There are no 12+ buys, nearly no 12-17 buys and very few for 55+."

In other words, the 12+ ratings are virtually meaningless (which is why Arbitron gives them away free).

>
<P ID="edit"><FONT class="small">Edited by Scribbler on 01/25/06 09:59 PM.</FONT></P>
 
> > >
> http://ph>
> oenix.bizjournals.com/phoenix/stories/2006/01/23/story3.html
>
> >
> >
> > From the story:
> >
> > When he took over KXXT, Christy said the station didn't
> > register in terms of revenue and wasn't even in the
> ratings
> > book. But after nine months, it became profitable and
> jumped
> > to No. 3 in local AM station ratings.
> >
> > I make it out as number 5 in the latest 12+, having traded
>
> > places with Salem's AM talker. Still, that's much better
> > than the zero it started out at.
> >
> > The change at KXXT will result in nine Christian radio
> > stations in the Phoenix market.
> >
> > Can Phoenix really support 9 religious broadcasters?
> Unless
> > you count Salem's KKNT-AM among them, none of the
> existing
> > Christian radio stations seem to show up in the 12+
> ratings.
>
> The new Christian owners would be wise to keep AAR on the
> air and give the income from that to charity. Afterall,
> isn't that what Christian organizations do. Number 1
> charity could be Plan Parenthood. ;)
>


None of the Phoenix Christian stations show up in the book (KKNT is Salem's talker and it has about the same listenership as KXXT) because most of them are non-comm anyway. The two biggest stations are KFLR (Family Life) and KLVA's duopoly, which is the K-Love network.

The only commercial Christian station is KKNT's sister station KPXQ, which has a few shows that sell time. It does not show up in the book.

As for where AAR may end up, there are a few potential choices in Phoenix:

KPHX 1480 is running All Comedy Radio, which has no numbers. ACR leases the time from a separate owner who used to program Spanish-language music. If ACR goes away, AAR could land here. OK daytime signal, peanut-whistle at night.

KMIK 1580 is owned by Disney, but we know they're getting out of the radio biz. This station currently runs Radio Disney, which also has no numbers. 50kw signal, but highly directional at night.

KRDS 1190 actually has a new set of calls that I can't remember and, I think, a new owner. They're runing Spanish talk of some sort. This station has been a joke for years and could use an identity. OK daytime signal, but weak at night in many areas.

KDUS 1060 is running sports now, but never shows up in the ratings. The only thing they have going for them is the rights to the NHL Coyotes games, which are simulcast on a sister FM. Good signal day and night, though it has directional problems in parts of town.

There are more AMers that do nothing in Phoenix. There's a talker at 1310, but their owner is unlikely to program libtalk. The station is a toy for his son, anyway. Clear Channel has a standards format station at 1230. That audience is literally dying off, so if CC wanted libtalk, that's where they'd put it. 710 and 740 are Spanish - langauge but are not ratings factors, and 1510 is financial talk, but appears to have a solid niche as it's been around for years now.
 
What's Disney selling, anyway?

>
> KMIK 1580 is owned by Disney, but we know they're getting
> out of the radio biz. This station currently runs Radio
> Disney, which also has no numbers. 50kw signal, but highly
> directional at night.

It was my understanding that Disney was only planning to sell stations that are not Radio Disney (which is really just a promotion for the Disney brand) or ESPN. Has that changed? <P ID="signature">______________
also known as tombetz.</P>
 
> The only commercial Christian station is KKNT's sister
> station KPXQ, which has a few shows that sell time. It does
> not show up in the book.

KXXT's sister KXEG is pay-to-pray as well. How do you think the old Newstalk 1010 existed for so long operating high atop the Central Corridor? KXEG's 3kW signal and the revenue coming in from preachers. Keep in mind Christian talk isn't really a religious format; it's a brokered format that prefers religious-leaning programs. Salem runs snake oil CDs, Roex, American Advisor, et al on many a-"Christian" talkers.

> KPHX 1480 is running All Comedy Radio, which has no numbers.
> ACR leases the time from a separate owner who used to
> program Spanish-language music. If ACR goes away, AAR could
> land here. OK daytime signal, peanut-whistle at night.

I've said several times before; KPHX is not going to flip without a check. ACR is paying until the LMA is up or they go broke as some have speculated. If that happens this summer or thereafter, Christy could pony up a lease payment plus AOEs and make a go for it, although word is he thinks LMAing is a waste. Only if you have a few million lying around. And the night pattern really isn't THAT bad.

> KMIK 1580 is owned by Disney, but we know they're getting
> out of the radio biz. This station currently runs Radio
> Disney, which also has no numbers. 50kw signal, but highly
> directional at night.

Does Radio Disney ever get numbers? Considering the purchase price back in '99 or 2000 (IIRC, $4mil and change), this has to be the best real estate investment in a growing market one could wish for. Why sell for anything but a very large number?

> KRDS 1190 actually has a new set of calls that I can't
> remember and, I think, a new owner. They're runing Spanish
> talk of some sort. This station has been a joke for years
> and could use an identity. OK daytime signal, but weak at
> night in many areas.

Cards Country is long gone and indeed, Spanish talk has supplanted the all-brokered "NBC 1190". New ownership that also bought KNRC/Denver to do the same format and they seem to know Spanish language radio. I was over there recently and there seems to be a lot of energy around the format. Although it's yet to show up. I've thought that if it falls flat after awhile, they'd consider LMAing it. We all know what happened to Radiovisa after all.

> KDUS 1060 is running sports now, but never shows up in the
> ratings. The only thing they have going for them is the
> rights to the NHL Coyotes games, which are simulcast on a
> sister FM. Good signal day and night, though it has
> directional problems in parts of town.

Recently added Tony Bruno for mornings off the SNR net; all that remains of the legimiate hosts is Bob Kemp in PMD. You don't need ratings when people are paying to talk.

> There are more AMers that do nothing in Phoenix. There's a
> talker at 1310, but their owner is unlikely to program
> libtalk. The station is a toy for his son, anyway. Clear
> Channel has a standards format station at 1230. That
> audience is literally dying off, so if CC wanted libtalk,
> that's where they'd put it. 710 and 740 are Spanish -
> langauge but are not ratings factors, and 1510 is financial
> talk, but appears to have a solid niche as it's been around
> for years now.

I've found myself listening more and more to 1310 lately; it's a nice change of pace, and dropping CNN in favor of NBC gives them a more brisk TOH sound and frees them from being just one more of the 92 local CNN affils. Nevertheless...

If KOY wanted it, they would have done it already. The AAR affiliate sales department is, from what they tell me, hedging their bets on Bob Christy or another third party coming in with cash and buying a stick. They say CC/Phoenix has shown no interest. With AAR on so many CC signals, they could have banished one-shot James Crystal long ago in favor of the heavyweight.

740 ran a gospel format last year - until they ran out of money. Typical Multicultural operation; run foreign language (in this case, yet another Spanish language AM that has trouble competing with KCBS in downtown Phoenix at night) until someone comes in with a bucket of cash. When the bucket runs empty, change the locks.

So again, Air America can pitch all they want, but it I've said they'll be SOL unless Christy or another benefactor opens up their wallet. No freebies amongst the vast wasteland of the Phoenix AM dial.
 
Re: What's Disney selling, anyway?

> It was my understanding that Disney was only planning to
> sell stations that are not Radio Disney (which is really
> just a promotion for the Disney brand) or ESPN. Has that
> changed?

The stations, nor the sat format, are part of the deal expected to go to Citadel, but I've always been under the impression that if someone wanted to pay a pretty penny for one of the stations on an individual basis, Disney would entertain the offer. Why not?
 
Spot sales are not as important for religious broadcasters, especially for so-called "Christian Teaching and Talk" stations. For the most part, these stations are largely brokered. Preachers buy time. Preachers ask for donations. Preachers sell stuff. As long as the money comes in, preachers stay on the station. These stations run on a shoe-string so they can be very profitable, even if they don't make much of an impact in the Arbitron books. That doesn't matter. Ad agencies are not their customers.

Salem's current P/E is 31.08 and their stock is one of the top performers in the broadcast sector - without much in the way of ratings.


>
> The change at KXXT will result in nine Christian radio
> stations in the Phoenix market.
>
> Can Phoenix really support 9 religious broadcasters? Unless
> you count Salem's KKNT-AM among them, none of the existing
> Christian radio stations seem to show up in the 12+ ratings.
>
 
> > > Can Phoenix really support 9 religious broadcasters? Unless
> > > you count Salem's KKNT-AM among them, none of the existing
> > > Christian radio stations seem to show up in the 12+ ratings.

9 stations? I count 7 1/2, 8 1/2 if you include KXXT next month. Four of those should count as 2 since they are simulcasters. One of those simulcasters is a Spanish-language station (KCKY 1150/KASA 1540). The half-station is KPHF 88.3 which shares time with Spanish-language KNAI.

KKNT is not a religious station. It is a secular conservative talk station that doesn't rule out religious themes. But it is a for-profit station that doesn't run preachers, unlike its sister station KPXQ.

> > The new Christian owners would be wise to keep AAR on the
> > air and give the income from that to charity. Afterall,
> > isn't that what Christian organizations do. Number 1
> > charity could be Plan Parenthood. ;)

The chances of Communicom airing AAR are less than zero. From what I understand, they are a part of the Pat Robertson-nutjob wing of conserviative christian broadcasting.

> As for where AAR may end up, there are a few potential
> choices in Phoenix:
>
> KPHX 1480 is running All Comedy Radio, which has no numbers.
> ACR leases the time from a separate owner who used to
> program Spanish-language music. If ACR goes away, AAR could
> land here. OK daytime signal, peanut-whistle at night.

This one may still return to Spanish-language. Its nighttime signal is all but unlistenable at night in Tempe and Scottsdale (where the liberal money is).

> KMIK 1580 is owned by Disney, but we know they're getting
> out of the radio biz. This station currently runs Radio
> Disney, which also has no numbers. 50kw signal, but highly
> directional at night.

Is KMIK part of the proposed Cumulus deal? Radio Disney on 1580 is a complete waste of 50,000 watts, but don't bet on AAR ending up here.

> KRDS 1190 actually has a new set of calls that I can't
> remember and, I think, a new owner. They're runing Spanish
> talk of some sort. This station has been a joke for years
> and could use an identity. OK daytime signal, but weak at
> night in many areas.

KNUV (its current calls) only covers the west side at night. Given the station's location in Tolleson (a heavily Mexican-immigrant & Mexican-American area, as are adjacent west-side Phoenix neighborhoods), Spanish talk is probably its last hope for survival. This station has been a non-entity for years. It was dark for several weeks last year and will probably be the first AM in metro Phoenix to die in almost 60 years if Spanish talk doesn't work.

> KDUS 1060 is running sports now, but never shows up in the
> ratings. The only thing they have going for them is the
> rights to the NHL Coyotes games, which are simulcast on a
> sister FM. Good signal day and night, though it has
> directional problems in parts of town.

It's only highly directional directly south of the transmitter. This station transmits from south Tempe with good coverage into Scottsdale even with 500 watts, and would be a good bet for AAR if Sandusky wanted to dump sports or move it to sister-station KDKB 93.3, the station that also carries the Coyotes (not a bad idea).

> There are more AMers that do nothing in Phoenix. There's a
> talker at 1310, but their owner is unlikely to program
> libtalk. The station is a toy for his son, anyway. Clear
> Channel has a standards format station at 1230. That
> audience is literally dying off, so if CC wanted libtalk,
> that's where they'd put it. 710 and 740 are Spanish -
> langauge but are not ratings factors, and 1510 is financial
> talk, but appears to have a solid niche as it's been around
> for years now.

KXAM would also be a good bet if the owner wasn't such a dolt. They're a long-time laughingstock here.

Clear Channel knows better than to mess with the old folks again. They screamed loud and long when KOY moved from 550 to 1230. CC won't try anything with that station again, at least not in the next 5-10 years. Its audience isn't dead yet and its almost totally on the bird, except for AM drive (which doesn't matter much to retired people anyway. :-D ). This station still makes money from what I understand since their expenses are low.

KMIA 710 is owned by Entravision. They won't be programming in any English-language format. They also put a poor signal into the east valley.

KIDR 740 is owned by Multicultural. Given the problems AAR had with them in Chicago and LA, the chances of them ending up there is zero.

KFNN 1510 makes money. It won't be changing anytime soon.
 
> Is KMIK part of the proposed Cumulus deal? Radio Disney on
> 1580 is a complete waste of 50,000 watts, but don't bet on
> AAR ending up here.

No and yes.

> KNUV (its current calls) only covers the west side at night.
> Given the station's location in Tolleson (a heavily
> Mexican-immigrant & Mexican-American area, as are adjacent
> west-side Phoenix neighborhoods), Spanish talk is probably
> its last hope for survival. This station has been a
> non-entity for years. It was dark for several weeks last
> year and will probably be the first AM in metro Phoenix to
> die in almost 60 years if Spanish talk doesn't work.

Programming a legitimate format intended for the full market is the failure. If they acknowledged, like the current owners, that it's a partial market signal and they should play to the audience in that neighborhood, they could be fine. Since nobody's ever heard of it anyway, there's no preconceived image to dispel; a brokered format could work in Spanish talk doesn't. Just because NBC 1190 didn't work doesn't anything. Trying to convince someone that you're even a quasi-legitimate station when you sell half-hours in morning drive for $100 won't work. If you ran Stephanie Miller 7-9am, Ed Schultz 5-8pm and brokered 9-5, you could make a go if it was imaged correctly considering the built-in audience from 1010. Run AAR from from 8p-6am since most of the time wouldn't get sold.

> It's only highly directional directly south of the
> transmitter. This station transmits from south Tempe with
> good coverage into Scottsdale even with 500 watts, and would
> be a good bet for AAR if Sandusky wanted to dump sports or
> move it to sister-station KDKB 93.3, the station that also
> carries the Coyotes (not a bad idea).

I'd respectfully disagree; who on KDKB wants to hear Tony Bruno? He's a pretty good sports talker, but that's why sports talk is on AM. Brokered sports talkers paying a couple grand a month? You'd get that for a few spots, even on the perenially trending-downward KDKB. Sell 93.3 to Salem for it's "Fish" format and let them keep the Coyotes around for the easy money.

> > There are more AMers that do nothing in Phoenix. There's
> > talker at 1310, but their owner is unlikely to program
> > libtalk. The station is a toy for his son, anyway.

They get made fun of a lot, but the shows really aren't that bad. While on the topic of partial market stations, I think a few years down the road when Tonopah is considered a relatively close suburb, they could do a nice job of being The East Valley's Station, a la KLAY/Tacoma.
 
> Programming a legitimate format intended for the full market
> is the failure. If they acknowledged, like the current
> owners, that it's a partial market signal and they should
> play to the audience in that neighborhood, they could be
> fine. Since nobody's ever heard of it anyway, there's no
> preconceived image to dispel; a brokered format could work
> in Spanish talk doesn't. Just because NBC 1190 didn't work
> doesn't anything. Trying to convince someone that you're
> even a quasi-legitimate station when you sell half-hours in
> morning drive for $100 won't work. If you ran Stephanie
> Miller 7-9am, Ed Schultz 5-8pm and brokered 9-5, you could
> make a go if it was imaged correctly considering the
> built-in audience from 1010. Run AAR from from 8p-6am since
> most of the time wouldn't get sold.

The liberal money is mostly in Tempe and Scottsdale. With KNUV only (barely) covering the west side at night, running AAR during those hours would be programming to nobody.

> > It's only highly directional directly south of the
> > transmitter. This station transmits from south Tempe with
> > good coverage into Scottsdale even with 500 watts, and would
> > be a good bet for AAR if Sandusky wanted to dump sports or
> > move it to sister-station KDKB 93.3, the station that also
> > carries the Coyotes (not a bad idea).
>
> I'd respectfully disagree; who on KDKB wants to hear Tony
> Bruno? He's a pretty good sports talker, but that's why
> sports talk is on AM. Brokered sports talkers paying a
> couple grand a month? You'd get that for a few spots, even
> on the perenially trending-downward KDKB. Sell 93.3 to Salem
> for it's "Fish" format and let them keep the Coyotes around
> for the easy money.

KDKB's music is somewhere between sister-stations KUPD (active rock) and KSLX (classic rock). It's only remaining claim to fame is that it's been around for 35 years with pretty much the same format (for those outside of Phoenix, it's the area's original FM album rocker, going back to 1971). News and sports is being tried on FM increasingly now. KDKB has long outlived its usefulness in its current form.

But I doubt if Sandusky will sell KDKB to Salem.

> > > There are more AMers that do nothing in Phoenix. There's
> > > talker at 1310, but their owner is unlikely to program
> > > libtalk. The station is a toy for his son, anyway.
>
> They get made fun of a lot, but the shows really aren't that
> bad. While on the topic of partial market stations, I think
> a few years down the road when Tonopah is considered a
> relatively close suburb, they could do a nice job of being
> The East Valley's Station, a la KLAY/Tacoma.

That would be pretty good considering that Tonopah is about 50 miles west of downtown Phoenix. :-D I don't think Tonopah has an FM allocation anyway.
 
> The liberal money is mostly in Tempe and Scottsdale. With
> KNUV only (barely) covering the west side at night, running
> AAR during those hours would be programming to nobody.

Yes; my point was that you need to have a decent facade to sell brokered time and survive. Selling prime hours for $75 won't keep a format around long. Selling time for four times that amount can work if you can give people a reason.

> KDKB's music is somewhere between sister-stations KUPD
> (active rock) and KSLX (classic rock). It's only remaining
> claim to fame is that it's been around for 35 years with
> pretty much the same format (for those outside of Phoenix,
> it's the area's original FM album rocker, going back to
> 1971). News and sports is being tried on FM increasingly
> now. KDKB has long outlived its usefulness in its current
> form.

Perhaps, but the only decent market sports works on FM is Dallas, where it bills in the top 5 (with an AM simulcast).

> > The East Valley's Station, a la KLAY/Tacoma.
>
> That would be pretty good considering that Tonopah is about
> 50 miles west of downtown Phoenix. :-D I don't think
> Tonopah has an FM allocation anyway.

To clarify, when the sprawl reaches faraway points, most AMs won't reach the entire market, and they're going to have to do something to keep the areas they do cover well served.
 
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