M
mdr1234
Guest
hey, guys has there been any news on anyone buying WCIN????
I've heard rumors on Radio One.... What's the true Story??
I've heard rumors on Radio One.... What's the true Story??
Jason Roberts said:Before I would decide on a format of any kind with that station, I would want to look at a current coverage map, and see what the audience composition is in the areas where the signal is strongest. Then, I would decide what format could work best. Just saying "this" format or "that" format would work would be playing with fire if the area the station covers today, doesn't adaquately reach the people you need to reach to gain an audience. Agreed, if the signal TODAY is the signal upon which you need to base your decision. Fortunately, that is not the case. The signal upon which the decision needs to be made, makes all of the previous discussion more viable than the "if you program it they will come" approach you suggest. Additionally, the Sonny Burns era did not compete with as many stations targeted to the black audience. There was no Buzz, KISS, or Mojo. There was no incoming frequency (100.3) which will clearly target the adult black community, and owned by a company which already has two. The question today is...Where is the niche within the black community that can be owned given the competition within the market with an AM station. Of course this only applies if there is one, and if ownership decides to pursue it.