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Any one seen today's Tulsa ratings?
- Thread starter Countryjock
- Start date
I don't get to see the numbers, but the usual players did well. K95 and KVOO were closer than normal. KMOD, Mix, KXOJ and Star finished up the top-6. Not sure about the rest.
This is a bizarre book all the way around: KVOO on top??? And KRMG at #3... when's the last time THAT happened? KMOD dropped more than a point, and The Beat jumped WAY up. Big Country 99.5 jumped up like crazy, too.
K-Hits lost more than a point... so did Star 103. The Edge jumped up a point, ad La Preciousa (101.5) jumped up a point and a half!
The Sound continued their slow, downward slide, ending this time with their lowest book in over a year. I still can't figure out that one; don't know if they have an identity issue or what... that's for another topic, I suppose...
Even if this book is a "fluke" with so many crazy jumps and drops, it's gonna make sales at a couple of a stations a little easier this first quarter.
K-Hits lost more than a point... so did Star 103. The Edge jumped up a point, ad La Preciousa (101.5) jumped up a point and a half!
The Sound continued their slow, downward slide, ending this time with their lowest book in over a year. I still can't figure out that one; don't know if they have an identity issue or what... that's for another topic, I suppose...
Even if this book is a "fluke" with so many crazy jumps and drops, it's gonna make sales at a couple of a stations a little easier this first quarter.
Very very strange. Is that 12+ or do you have access to 25-54? I would also love to see the 18-34 numbers too.
I was hoping someone had 25-54. I talked to my friend at KVOO today and she told me that her PD was leaving. I thought that was interesting considering their good book. I don't know what station he is going to, but he is leaving. He is the one that hired her after leaving that "other" country station.
NightAire said:
I don't get it either. I don't know why Star can pull numbers and The Sound (which has a very similar format) can't. Neither station is personality-driven, so it can't be that.
Maybe it's a promotional thing. Star is "Tulsa's Only Classic Rock Station". Pretty clear what you're going to hear on that station. The Sound is "Good Music - Pure and Simple". Maybe they need to define exactly what this "good music" is.
I think you may be on to something there with the identifier issue.
At one point The Sound was "The 70s & a lot more"... the problem there being, of course, what is "a lot more?"
To try to drag the format forward and not end up with an audience full of seniors, they've been moving the age of the music forward (at BOTH stations, actually; hearing a TON of 80s on Star these days) and I think that's smart... but as good as the music mix is, it apparently needs to be more clearly defined.
I've been shocked to see how clearly people need their radio stations defined. I mean, when we go out to eat, we go to McDonalds, not Burger And Fries... yet it radio you apparently do better if you call yourself Rock Radio or Soft Music or Oldies (despite advertisers' complaints) or Country Radio or whatever... bizarre.
One of my my problems is, how DO you define The Sound... are they Yesterday's Rock Favorites? It would be interesting to have a survey done and ask current P-1s what THEY call The Sound's music mix... and then not change the format, but change the identifier to whatever word or words the hardcore fans are using to describe the station.
As much as I love "The Sound," it might even be worth dropping the identifier to something VERY specific. "The Yearbook?" Doesn't really sing, but it maybe gives the idea you're playing things they liked in college... "Retro 94.1?" Ew. Maybe not.
"The Ghosts of Rock Past." Sounds REALLY dated, but it IS pretty clear what you're playing...
"Vintage 94.1." Again, sounds old, but sounds like really good quality music... which is what "The Sound" and "Good Music Pure And Simple" has always seemed to mean to me.
It may depend on how far they plan to push the music format forward in time.
"Classic 94.1" would be funny just because Star constantly calls themselves "Tulsa's only classic rock station." You're not calling yourselves classic ROCK, just CLASSIC. ;D
"The Lounge?" "The Loft?" "The Coffee House?" There's SOMETHING out there that will create the image of what the listeners will hear when they tune in... I'd ask the listeners.
(FWIW, I vote AGAINST "Latte 94.1.")
At one point The Sound was "The 70s & a lot more"... the problem there being, of course, what is "a lot more?"
To try to drag the format forward and not end up with an audience full of seniors, they've been moving the age of the music forward (at BOTH stations, actually; hearing a TON of 80s on Star these days) and I think that's smart... but as good as the music mix is, it apparently needs to be more clearly defined.
I've been shocked to see how clearly people need their radio stations defined. I mean, when we go out to eat, we go to McDonalds, not Burger And Fries... yet it radio you apparently do better if you call yourself Rock Radio or Soft Music or Oldies (despite advertisers' complaints) or Country Radio or whatever... bizarre.
One of my my problems is, how DO you define The Sound... are they Yesterday's Rock Favorites? It would be interesting to have a survey done and ask current P-1s what THEY call The Sound's music mix... and then not change the format, but change the identifier to whatever word or words the hardcore fans are using to describe the station.
As much as I love "The Sound," it might even be worth dropping the identifier to something VERY specific. "The Yearbook?" Doesn't really sing, but it maybe gives the idea you're playing things they liked in college... "Retro 94.1?" Ew. Maybe not.
"The Ghosts of Rock Past." Sounds REALLY dated, but it IS pretty clear what you're playing...
"Vintage 94.1." Again, sounds old, but sounds like really good quality music... which is what "The Sound" and "Good Music Pure And Simple" has always seemed to mean to me.
It may depend on how far they plan to push the music format forward in time.
"Classic 94.1" would be funny just because Star constantly calls themselves "Tulsa's only classic rock station." You're not calling yourselves classic ROCK, just CLASSIC. ;D
"The Lounge?" "The Loft?" "The Coffee House?" There's SOMETHING out there that will create the image of what the listeners will hear when they tune in... I'd ask the listeners.
(FWIW, I vote AGAINST "Latte 94.1.")
NightAire said:
I always thought it would be really cool if a station (maybe The Sound) could talk CC out of the KAKC call letters. Why does everything have to be "The" whatever?
"The Best Rock From the 70's and 80's...94.1 KAKC" Maybe even throw something fun in there like "The Legendary KAKC".
You may not grab the kiddos with that, but the folks who were kiddos when the original KAKC was around will catch on really fast.
KVOO was number one in P25-54 for what is the first time in recent memory with KWEN at 2, but I understand they were number 1in women and cume 25-54. Star tied for 3rd in men 25-54 with KRMG. Tough book for KRMG and whoever is running it now. Way down. Like, someone could be canned down. Or, a radical programming change.
Give the PD of KVOO props. Get it to #1 and bail. Smart. When the middle phase falls off and KVOO returns to 5th, it will not be his fault. Well played.
Personally, I like the 'sound' and so do many of my friends. Deeper library and a very laid back presentation. I don't have a problems with the name. Paul is a very good PD too.
Personally, I like the 'sound' and so do many of my friends. Deeper library and a very laid back presentation. I don't have a problems with the name. Paul is a very good PD too.
shaneradio said:
I like The Sound too and everything about it, but it's clear that most people don't. Or, they just don't know it's there. So, they need to fix something before it flips to something horrible.
I'm with Ionosphere on this one. I LOVE The Sound... but why do the majority of listeners in the 6-county survey area apparently not?
Listening to them today, I'd have a hard time imagining the KAKC calls on 94.1. The station is too "modern" for those calls... I know, right now they're not even being used for music!
I heard them use the phrase "timeless rock" and I like that a LOT. If the identifier was "Timeless Rock... 94.1, KTSO," I think that might have a chance of gaining some traction.
It could be a marketing deal, too, but it seems like they've done a number of billboards over the past year or two. Was it not enough? They featured various "Sound" artists... what else could they do?
I've seen their logo in the years past on the sides of trash barrels at the Tulsa State Fair. They promote the website heavily on-air.
Is the music mix really wrong? I haven't seen the research, but it sounds good to me! All very familiar, but not burning me out on anything. I'd think that would put your TSL through the roof!
Listening to them today, I'd have a hard time imagining the KAKC calls on 94.1. The station is too "modern" for those calls... I know, right now they're not even being used for music!
I heard them use the phrase "timeless rock" and I like that a LOT. If the identifier was "Timeless Rock... 94.1, KTSO," I think that might have a chance of gaining some traction.
It could be a marketing deal, too, but it seems like they've done a number of billboards over the past year or two. Was it not enough? They featured various "Sound" artists... what else could they do?
I've seen their logo in the years past on the sides of trash barrels at the Tulsa State Fair. They promote the website heavily on-air.
Is the music mix really wrong? I haven't seen the research, but it sounds good to me! All very familiar, but not burning me out on anything. I'd think that would put your TSL through the roof!
Weirdly, Radio-Info's version of the ratings doesn't show them, but http://www.allaccess.com/arbitron/q/market/133/tulsa-okdoes:
Fall 10 Win 10 Spr 11 Sum 11 Fall 11
#14 KTGX-FM | Adult Hits | Clear Channel | 2.5 | 2.6 | 1.9 | 2.2 | 2.5
They're just above KTSO (2.2) and just below KFAQ (2.6).
All numbers listed here are 12+.
Fall 10 Win 10 Spr 11 Sum 11 Fall 11
#14 KTGX-FM | Adult Hits | Clear Channel | 2.5 | 2.6 | 1.9 | 2.2 | 2.5
They're just above KTSO (2.2) and just below KFAQ (2.6).
All numbers listed here are 12+.
Tulsa was late to the variety format. While the rest of the country got their Jack stations, nobody was willing to take the chance. Then we got Bob and Gen-X. Bad timing on their part. KTSO sounds better lately. They are filling the hole left by KQLL. They should hire Kevin Seal for 94.1 if he is still in Tulsa. I love the Retro Pop show on Mix. They should do a Friday night version with local talent. Oh wait, that would cost money.
While Bob isn't doing great, it's doing about as well as KBEZ did in its last year or so. I'm not sure it's making them much more money, though. The common wisdom is that it would cost more to run KBEZ than it would to run Bob since it's jockless, but KBEZ only had two full-time staff members of its own when it flipped. Everyone else was either part-time or had other full-time responsibilities within the cluster, leaving their KBEZ work mostly voicetracked and an afterthought.
I'm not sure where you get the notion of bad timing on the Gen X format. KTGX launched just barely more than three months after Clear Channel launched their first in Louisville. Gen X has been a mediocre performer pretty much everywhere, and it's not doing any worse in Tulsa than KQLL did after it became a 70's focused station. Part of the problem is the music itself. Research indicates that barely more than 100 pop hits from the 90's still test well today. There's really no way to build an entire format around a playlist that small. So, you're now hearing newer songs on Gen X. Small wonder!
I'm not sure where you get the notion of bad timing on the Gen X format. KTGX launched just barely more than three months after Clear Channel launched their first in Louisville. Gen X has been a mediocre performer pretty much everywhere, and it's not doing any worse in Tulsa than KQLL did after it became a 70's focused station. Part of the problem is the music itself. Research indicates that barely more than 100 pop hits from the 90's still test well today. There's really no way to build an entire format around a playlist that small. So, you're now hearing newer songs on Gen X. Small wonder!
Kent said:
I doubt this Gen-X format will last long if there's not that many great songs to choose from. 90's CHR pop was a wasteland of way too many one-hit-wonders.
Noting how many Classic Hits stations are doing so well now around the country, would a reboot of 106.1 - maybe with the KAKC-FM calls.. that might generate some buzz -and a wide "Tulsa's Greatest Hits" playlist from 64-84 - work in Tulsa?
Billy, in my opinion, YES.
And a "Classic Hits" format like you're describing might be able to get away with the KAKC moniker.
I think I'd be taking notes heavily on 101 CBS-FM in NYC, and try to build a near-clone, assuming the new old CBS-FM is still doing well.
And a "Classic Hits" format like you're describing might be able to get away with the KAKC moniker.
I think I'd be taking notes heavily on 101 CBS-FM in NYC, and try to build a near-clone, assuming the new old CBS-FM is still doing well.
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