Let me answer the main premise of this thread: Fox is very pleased with the ratings it got for the World Cup. Obviously it would have been far higher with the US involved, but the ratings were solid regardless. The group round was way off from 2014, but the knockout round was pretty much on par or slightly higher than 2014. The whole thing had better ratings than 2010. The final was lower than 2014 for a variety of reasons including an early morning start and a lopsided score early in the match. However, the 11+million viewers Fox got for the final was the most-watched show the network has had since the NFC championship game in January.
What I think most people miss in the discussion of Fox's FIFA deal is that it also includes the women's world cup. In 2015, that included a huge 25 million viewers for the final involving the USWNT. Fox is extremely happy to have next year's women's world cup. They just hope the USMNT qualifies for 2022.
But an even broader view: Fox is transitioning itself in a way the other broadcast networks are not. Fox is selling its movie and TV studios to Disney and focusing much more on live sports. That's why it paid such a huge fortune for Thursday Night Football and is bringing WWE to Friday nights in 2019. The FIFA deal fits into this plan very well.
What I think most people miss in the discussion of Fox's FIFA deal is that it also includes the women's world cup. In 2015, that included a huge 25 million viewers for the final involving the USWNT. Fox is extremely happy to have next year's women's world cup. They just hope the USMNT qualifies for 2022.
But an even broader view: Fox is transitioning itself in a way the other broadcast networks are not. Fox is selling its movie and TV studios to Disney and focusing much more on live sports. That's why it paid such a huge fortune for Thursday Night Football and is bringing WWE to Friday nights in 2019. The FIFA deal fits into this plan very well.