Any Questions or Comments about the July/10 Ratings for KTWV??

[airpab]

KTWV MAKING SUBSTANTIAL GAINS AND NO ONE ON HERE IS TALKING ABOUT IT??
« on: June 21, 2010, 09:16:16 AM » Quote

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KTWV jumps from 3.3 to 3.8....Cume jumps from 1,808,400 to 2,022,800! Right on KOST'S tail !!

Hybrid Smooth/AC is working....Is there any denying it?

Makes all the sense in the world too....A/C does well in most markets, so play choice AC cuts and choice Smooth cuts & blend them seamlessly.....A hipper, more interesting sound!

Exactly what Kaye is doing, exactly what KYOT/Phoenix is doing!

Think we'll see many

 

[airpab]

Michael Rivers Kramer & Others-

KTWV bests KOST (per Laradio.com)....25-54 Females......Any doubts about this format?

 

[musicman3355]

Well it seems to be working... though its not working for WSJT Tampa, but its on a weak signal anyway.

 

[davideduardo]

Well it seems to be working... though its not working for WSJT Tampa, but its on a weak signal anyway.

And Tampa has WDUV, a true soft AC. KTWV is more modern, but fills the same position in the LA market.

 

[jmtillery]

Well it seems to be working... though its not working for WSJT Tampa, but its on a weak signal anyway.

WSJT was having problems long before the move to the smaller signal. Much of the previous problems were due to budget cuts, but there were other reasons as well for the ratings and revenue decline. The smaller stick certainly isn't helping matters for the smooth jazz format. I predict WSJT will make a format change following the PPM results.

As for KTWV, the smooth jazz format has been declining in ratings across the board for sometime, so it makes sense to "tweak" the format to a more modern adult contemporary sound in order to keep the desired target demo listening.

 

[calguy]

No doubt about it, Kaye is doing most of the right things. It doesn't hurt that CC has changed KOST so much. They started last year with the imaging and bad jingles and then put it in high gear after Christmas flooding the format with too many sweepers. Plus KOST really must have tested the wrong songs, because they sound less and less like the KOST that dominated for so many years and more like a station in some other part of the country. The WAVE is making the right moves and KOST has made many bad ones, so they were ripe for the taking. It's really a combination of factors. The question now is, what's next? For KOST it should be to give Stella Prado the go ahead to fix it. But her immediate supervisor will most likely try to fix it himself, and since he's the guy who screwed it up that's doubtful. For the WAVE it will most likely mean moving closer and closer to to full blown AC.

 

[airpab]

The Wave plays a lot of stuff you'd never hear on KOST....past or present!

Kaye was right-on in fine-tuning the music...making it more hip and fresher sounding.

I don't think you'll see a full-blown AC like KOST....I think the whole point here is that it doesn't sound like your standard, yawner AC!

I do think you'll see other stations in the country start to flip....to ride The Wave!

 

[davideduardo]

The Wave plays a lot of stuff you'd never hear on KOST....past or present!

It's a variant of the old concept of soft AC. In LA KTWV has a heritage on the smooth jazz side, and they have kept a bit of the feel of that format.

Kaye was right-on in fine-tuning the music...making it more hip and fresher sounding.

The first part of the project has gone well. The station has increased its 12+, and taken KOST out of the book after book Top 5 rank in 25-54. KOST is now around 10th, but KTWV is still below 15th. That's an increase for KTWV, that had dropped to around 20th before ending Smooth Jazz, but still not enough to get the attention of ad buyers; the fragging of KOST has simply placed both stations below the "must buy" 25-54 ranks.

If KOST does not recover, then the big loser is KOST. It is still to early to say KTWV will be a 25-54 winner and we need to see if Jhani can take it up towards the top 10. I'd place my bet on his ability to do this, too.

Interesingly, the top 5 AC now is KBIG. That's the big winner.

 

[radioresearcher]

They were both outside the Top 15 Adults 25-54 in July... which doesn't make either of them "must buys"

KOST has really stumbled of late but IIRC, their summer numbers were off a bit last year too.

 

[davideduardo]

They were both outside the Top 15 Adults 25-54 in July... which doesn't make either of them "must buys"

KOST has really stumbled of late but IIRC, their summer numbers were off a bit last year too.

I noticed the summer syndrome so I looked at the 3-book rolling averages in BIA... I think KOST is really settling in around 11th or so 25 54, which is still better than 17th or nearby for KTWV.

It looks a lot like there has been some churn on the heavier users of KTWV, with the ethnic composition changing significantly. That means to me that they kept some of the "old" listeners and are replacing them with new ones and having a small net gain but no immediate boost in TSL as is often the effect of getting new cumers.

It's also interesing to see KBIG as almost an adult CHR, KOST trying to stay relevant to 35-44 if not 25-34 and then KTWV squeezing from the old end and trying to improve 25-54. We are all familiar with CHR's starting with a teen play and then working themselves to include 18-34 females, but I don't recall cases of stations starting on the out-of-the-money demos and moving younger... of course, few stations have the heritage and good image KTWV brought with it.

 

[michael hagerty]

KTWV MAKING SUBSTANTIAL GAINS AND NO ONE ON HERE IS TALKING ABOUT IT??
« on: June 21, 2010, 09:16:16 AM » Quote

--------------------------------------------------------------------------------
KTWV jumps from 3.3 to 3.8....Cume jumps from 1,808,400 to 2,022,800! Right on KOST'S tail !!

Hybrid Smooth/AC is working....Is there any denying it?

Makes all the sense in the world too....A/C does well in most markets, so play choice AC cuts and choice Smooth cuts & blend them seamlessly.....A hipper, more interesting sound!

Exactly what Kaye is doing, exactly what KYOT/Phoenix is doing!

Doesn't seem to be helping KYOT, though.

 

[radiolistener90805]

Does anyone find it interesting that calguy repeatedly blames KOST's issues on Stella Prado's boss Andrew Jeffries. It is often said that he made all the changes and everything has been out of Stella Prado's hands. Yet KBIG, a station Andrew Jeffries is the PD of, has wonderful ratings. So, he doesn't know how to help one station but has done a wonderful job with the other?

Could it be that soft AC is beginning to be a dying format. I know that it is still doing well in most markets. However, its listeners are getting older. The fans that are now in the age range of 25-54 (mostly the 25-40 range) grew up listening to alternative 80's and 90's rock. Most of which is too heavy for the soft rock stations but can still be played on stations such as KBIG.

Also, did anyone see that article on LAradio about Stella Prado. I don't know her other then what I hear on these chat boards, but judging by the quotes in the article, she seems to have a flair for the dramatics. It was almost as if she is worried about losing her job and tried to set herself up for some sort of lawsuit against the company if she were to lose the job. It seemed like one big excuse for why the station has been doing so poorly.

 

[calguy]

Actually I don't think anyone finds it "interesting" who I blame. I don't think anyone cares. It's just my opinion, plus I know people and that's what I hear from them, and they would know. It all makes sense to me, but maybe that's just it, only to me. You cannot deny that all of the changes he's been responsible for have not made KOST a better station... Well of course you can deny it. But really, if one station goes down, another rises so I would say that there is a conflict of interest, but more than that I would think it's a most likely to be a lack of knowledge about the audience or format. Far as I know he's never programmed an AC station like KOST and certainly not in America. There are differences when it comes to listeners in this country alone, and it gets even more so when compared to listeners from abroad. David Eduardo will tell you a lot about that in his post's, and I believe it to be true.

I read Barrett, so I saw the feature on Stella Prado that you speak of. I didn't get that impression. She had legitimate health problems and the way it was written it does sounds dramatic, but that's the whole point. You wouldn't want to read LA Radio.com if it wasn't compelling. What I've heard about her is pretty positive. Her staff loves her as do most people who meet her.

I don't see AC as a dying format, it ranks highly in most markets in the PPM. As Jhani Kaye has proven, formats don't have to die. KRTH and the oldies format in the last few years of the Diary rating method were thought to be dead or dying and look at it now. My analysis of KOST's changes and problems is merely my opinion. I have one of the WAVE too, but that's for another time...

 

[Shoot From Hip]

Is KOST going down on its own or because it now has a head to head competitor that some of its audience has switched to? Is it possible that if KTWV had not moved significantly away from Smooth to AC KOST's numbers wouldn't be suffering? Just asking...

 

[calguy]

Is KOST going down on its own or because it now has a head to head competitor that some of its audience has switched to? Is it possible that if KTWV had not moved significantly away from Smooth to AC KOST's numbers wouldn't be suffering? Just asking...

I think it's a combination of both. KOST over it's history has pretty much taken on all head-to-head competition and beaten them and while the WAVE isn't an actual head-to-head competitor, it's pretty close. I think that the changes KOST made left them open for attack, and since Jhani Kaye is no dummy, he's exploited those changes and made many of his own at the WAVE to take advantage. The WAVE is pretty easy to listen to and KOST, not so much now.

 

[calguy]

Does anyone find it interesting that calguy repeatedly blames KOST's issues on Stella Prado's boss Andrew Jeffries. It is often said that he made all the changes and everything has been out of Stella Prado's hands. Yet KBIG, a station Andrew Jeffries is the PD of, has wonderful ratings. So, he doesn't know how to help one station but has done a wonderful job with the other?

,
Been thinking about this paragraph. The answer is yes, a PD can be very good at one format and not another. KBIG's latest format was in place for quite a while before Jeffries arrived in the Southland and was doing a lot better than the last year or so of the old dance oriented KBIG format. It's been said that KBIG's numbers improved after he came to town, but at the same time he also took KOST down. If you listen to the changes it's rather obvious that he's not very well versed in the Soft/mainstream AC format. If he was he wouldn't try to do a lot of the same things on KOST that he's done to KBIG, and certainly not to a station that was riding pretty high in the PPM. He's a one trick pony. Many PD's are very capable of handling more than one format, but like any human, many are not. You have to have the ability to understand the format and it's audience and if you can't you do exactly what has been done with KOST, screw it up. I've lived in LA for a long time now and I've heard many LA stations over the years, so I feel qualified to say that they just don't sound as good as they used to or as good as they could.

 

[MsMusicRadio]

Any of these stations use Johnny Mann jingles ?

 

[davideduardo]

Any of these stations use Johnny Mann jingles ?

Not sure about the most recent ones, but KRTH has always used them in the past.