Here's the link:
http://www.radio-info.com/markets/west-palm-beach-boca-raton
The "December" PPM is actually mostly the month of November, and a little of December. As you can see, Christmas music kicked butt for 104.3. It will be interesting to see how much it drops back off, but it's a VERY impressive first PPM book for Sunny.
It's also interesting to note just how much the top 4 stations jumped in the 6+ (formerly 12+) area. They nearly doubled!
Although most stations gained with the new methodology, WJNO was a loser. (December is typically a bad month for news/talk, though. But the biggest losers in WPB were WFTL and WIOD. WFTL numbers were cut in more than half! WIOD nearly disappeared from the ratings, although I suspect they were getting diary mentions in WPB over their reputation more than actual listening before. Another loser was ESPN. WEFL dropped off significantly, too, even though we're dealing with very small numbers in the first place.
I wish we could see the previous cume numbers, but they are not posted.
Nice to see the non-commercials being listed for the first time, too.
http://www.radio-info.com/markets/west-palm-beach-boca-raton
The "December" PPM is actually mostly the month of November, and a little of December. As you can see, Christmas music kicked butt for 104.3. It will be interesting to see how much it drops back off, but it's a VERY impressive first PPM book for Sunny.
It's also interesting to note just how much the top 4 stations jumped in the 6+ (formerly 12+) area. They nearly doubled!
Although most stations gained with the new methodology, WJNO was a loser. (December is typically a bad month for news/talk, though. But the biggest losers in WPB were WFTL and WIOD. WFTL numbers were cut in more than half! WIOD nearly disappeared from the ratings, although I suspect they were getting diary mentions in WPB over their reputation more than actual listening before. Another loser was ESPN. WEFL dropped off significantly, too, even though we're dealing with very small numbers in the first place.
I wish we could see the previous cume numbers, but they are not posted.
Nice to see the non-commercials being listed for the first time, too.