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Anybody know the audience breakdown between 850 and 93.7?

Fenway1912

Fenway1912

Just curious if anyone has seen recent figures to indicate how much of WEEI's audience has moved to FM.

I can not see the simulcast continuing much longer and I wonder what options could be in play for 850.

Perhaps doing on 850 what that have done with WWKB in Buffalo - liberal talk.

http://www.kb1520.com/

or perhaps finally just airing ESPN Radio fulltime.

or rolling the dice and airing ESPN Deportes

http://espndeportes.espn.go.com/espndeportesradio/

Of course lurking in all of this is what CC does with 101.7. I could see 1200 going Spanish and then perhaps 1430 going Spanish sports.
 
Spanish sports (ESPN Deportes...perhaps even picking up Red Sox in Spanish?) Hmm

I don't know the actual breakdown of AM vs FM but have been told they do this because the
100 per cent simulcast gives 'em credit for both. Maybe 80 per cent listen to the FM? More?
Would it be worth it to keep the AM as is? Maybe there are some people who can get 850
but 93.7, 96.3, or 103.7 just won't do it.

Liberal talk--who knows, if Howie flees RKO maybe they'd try it there.
 
Liberal talk--who knows, if Howie flees RKO maybe they'd try it there.

Why?

Or is this just the obligatory Howie Carr mention in every thread?

Regards,
TSB
 
This isn't exactly on topic, but related. WEEI has outposts broadcasting in Worcester, Springfield, Providence, and I think Maine. I would think, of course I certainly could be wrong, that the total listeners of these stations plus 850 and 93,7 would add up to significantly more than 98.5 alone. I would think that most stations would crow about having the most listeners but it doesn't seem to be important in this case. I know there was some flap about adding in Providence, but that seemed to go away. I therefore assume that it's of no importance to them. Why is that? The only thing that seems to matter is the Boston ratings book.
 
I was just kidding around--hey, they might as well go to liberal talk if Howie should leave. Speaking of liberal talk, Lawrence and Dan have mentioned how godawful Jeff Santos is, etc. and they lament WWZN's programming having to go to Spanish-language baseball so often, etc. (If 101.7 were to go Spanish it would make sense for maybe them to pick up Sox in Spanish) At least Santos is paying WWZN to put it on. If WRKO or WEEI (on AM) would try liberal
talk (maybe they could pry Steph Miller, Ed Schulz etc away from WWZN), would it work?
Maybe if Ms. Warren fails to beat Sen. Brown, she could get a show :)

--Don A. on boston-radio-interest brings up a good point, the same thing some were wondering here when the rumor had it that once 93.7 went to WEEI's local sports programming, 850 would then
go to all ESPN. The Globe, etc. all said it. Kevin heard from someone at ESPN that supposedly it
would happen; why didn't it? Anyway, Don says (in a b-r-i thread with the same exact title as this one):
"Once again, my response to the constant talk of ESPN fulltime on 850
is.....WHY would Entercom want people NOT listening to THEIR Boston
programming? I would assume that ANYONE who would be listening to ESPN on 850...would be
a sports listener that could/should(?) be listening to WEEI's programming.
Why give anyone another reason to not listen to D&C, Big O, Planet Mikey,
etc."

http://lists.bostonradio.org/pipermail/boston-radio-interest/2012-May/027941.html
 
>>The only thing that seems to matter is the Boston ratings book.

And they credited for both the 93.7 and 850 signals together in a 100 per cent simulcast.

The entire WEEI network (stations owned by Entercom, and those who aren't) can be seen
on a page of the WEEI site. btw someone in Maine complains about The Big Show/Whiner Line
being pre-empted by Sea Dogs baseball (on the 95.9/95.5 up there) pregame, games, etc.
Yesterday someone called in to complain about Michael Savage getting pre-empted. Of course
that refers to the fact that WRKO picks up the Sox these days when they conflict with
Celtics playoffs...as it will tonight.
 
If I'm flipping around (I never sit through ads) during AM drive during my commute I usually stay on AM because it's easier (1 button preset vs. having to hit the button for FM and then hitting the preset for 93.7). If I'm putting on the Sox at home or during a longer drive, I'll usually go to the FM channel.
 
Well - Entercom has to know many avoid D&C like the plague. So say they offered Mike and Mike on 850 but still retain the chance to sell local spots.

Or they could go back to what they were doing when the Sox were on 680 - Have the games on 93.7 and have Mikey do his show on 850 at the same time. What they found back then that many at home would be watching on NESN but have Mikey on to hear him rant about the game.


raccoonradio said:
I was just kidding around--hey, they might as well go to liberal talk if Howie should leave. Speaking of liberal talk, Lawrence and Dan have mentioned how godawful Jeff Santos is, etc. and they lament WWZN's programming having to go to Spanish-language baseball so often, etc. (If 101.7 were to go Spanish it would make sense for maybe them to pick up Sox in Spanish) At least Santos is paying WWZN to put it on. If WRKO or WEEI (on AM) would try liberal
talk (maybe they could pry Steph Miller, Ed Schulz etc away from WWZN), would it work?
Maybe if Ms. Warren fails to beat Sen. Brown, she could get a show :)

--Don A. on boston-radio-interest brings up a good point, the same thing some were wondering here when the rumor had it that once 93.7 went to WEEI's local sports programming, 850 would then
go to all ESPN. The Globe, etc. all said it. Kevin heard from someone at ESPN that supposedly it
would happen; why didn't it? Anyway, Don says (in a b-r-i thread with the same exact title as this one):
"Once again, my response to the constant talk of ESPN fulltime on 850
is.....WHY would Entercom want people NOT listening to THEIR Boston
programming? I would assume that ANYONE who would be listening to ESPN on 850...would be
a sports listener that could/should(?) be listening to WEEI's programming.
Why give anyone another reason to not listen to D&C, Big O, Planet Mikey,
etc."

http://lists.bostonradio.org/pipermail/boston-radio-interest/2012-May/027941.html
Click to expand...
 
Those both sound interesting; not sure if they'd do. Again a 100 per cent simulcast would count
numbers from both AM and FM. You might figure, "some don't like D&C and they don't like T&R on
the competition either, but maybe they'll like Mike and Mike on the 850". Probably a small amount
of listeners but at least they'd get some. The "put Mike on 850 to discuss the game while it's
going on" idea might do OK too, but somehow they want the 100 per cent simulcast.

In Boston you have two huge sports stations that go local most of the time and do fairly well.
This isn't some market with a sports station running mostly ESPN, Fox Sports, or Yahoo!Sports
but with am and pm drive being local. The networks fill in the wee hours (and provide
play by play for such things as MLB Sun Night Baseball, All Star Game, and playoffs). No need
to hire hosts for the wee hours; those listening get sports talk and score updates, not local
but it's something. What else could they do, "radio rewinds" of Big Show or something?
(As WRKO did with 1 am Howie reruns for awhile.)

There may be some who hunger for talk shows from those 3 sports networks and yeah,
maybe putting ESPN talk on 850 24/7 might bring in a few people, maybe even keep
some from going to 98.5. Of course local is what matters here though and for now at least
WEEI figures better to simulcast their local talk than run a national show, even if the 850
gets little ratings by comp. to 93.7; the "it counts as one" deal. Whether they'd pick up
something like Mike and Mike for the 850...(advertisers would like the idea of their spots
being on both AM and FM, and if they went to ESPN on the AM would they have as many
local avails or would they be forced to carry a lot of network ads?)

Sat. radio does carry ESPN, Fox Sports and some Yahoo Sports programs.
 
Whenever the Globe or Herald do an article about the WEEI/WBZ-FM sports radio war you get a lot of people throwing around whom they hate, esp. the morning shows...the whole political bits and
past controversies, etc. Still D&C must do halfway decent.

Remember the days when EEI had Imus in the morning and/or Fabulous Sports Babe mid day?
Who needs local...
 
raccoonradio said:
Whenever the Globe or Herald do an article about the WEEI/WBZ-FM sports radio war you get a lot of people throwing around whom they hate, esp. the morning shows...the whole political bits and
past controversies, etc. Still D&C must do halfway decent.

Remember the days when EEI had Imus in the morning and/or Fabulous Sports Babe mid day?
Who needs local...
Click to expand...

I do very well remember thoses days and let us not forget Eddie and dale the ateam or something like that!!
 
whdh1920 said:
raccoonradio said:
Whenever the Globe or Herald do an article about the WEEI/WBZ-FM sports radio war you get a lot of people throwing around whom they hate, esp. the morning shows...the whole political bits and
past controversies, etc. Still D&C must do halfway decent.

Remember the days when EEI had Imus in the morning and/or Fabulous Sports Babe mid day?
Who needs local...
Click to expand...

I do very well remember thoses days and let us not forget Eddie and dale the ateam or something like that!!
Click to expand...
Eddie Andelman, Bob Neumier, Dale Arnold, Michael Holley, The Fabulous Sports Babe, all had one thing in common. They're all better than Muttnansky.
 
At one point in a crucial demo, Sports Hub's offerings midday were 14.6 times as high as Mut and
Lou--picture a 6 inch tall Lilliputian standing next to 7 ft Dirk Nowitzky. Bit of a difference. Maybe it's improved a bit now, I don't know.
 
Dale and Holley were holding their own against 98.5 so of course EEI blew it up.

The Greenville, SC cluster makes more money for Entercom than Boston - the Red Sox contract is killing them. How Jason and Julie survive is beyond me.


raccoonradio said:
At one point in a crucial demo, Sports Hub's offerings midday were 14.6 times as high as Mut and
Lou--picture a 6 inch tall Lilliputian standing next to 7 ft Dirk Nowitzky. Bit of a difference. Maybe it's improved a bit now, I don't know.
Click to expand...
 
raccoonradio said:
At one point in a crucial demo, Sports Hub's offerings midday were 14.6 times as high as Mut and
Lou--picture a 6 inch tall Lilliputian standing next to 7 ft Dirk Nowitzky. Bit of a difference. Maybe it's improved a bit now, I don't know.
Click to expand...
In the head to head competition D&C seem to be holding their own and in my opinion T&R is not a sports show. They are a very funny comedy show with a little sports flavor, but they are not a sports show. When I hear someone say D&C is all politics, I know they haven't listened in a while. The Schilling story this week was the most political they've been in a while.

Felger is not my cup of tea, but I can see how the Big Show had gotten stale and 98.5 made the best of their opportunity. Though I must say that Mazz (who I always liked) doesn't get much love on other boards.

On other boards Gresh and Zo seem to be the least favorite show even among the 'EEI haters. Gresh seems to engender a lot of hatred. I don't believe I've ever read a favorable comment about him. The mid day show has none of the 'EEI baggage so it would seem to be an easy win in that time slot. Most people seem to like Merloni. He was criticized for "big leagueing" callers early on, but not lately. Muttnansky reminds me of somebody right out of school who's daddy threw them into a job he can't handle, but he's trying to act like he's an old pro. I have to believe that 'EEI would love to be number one in at least one time slot. The experiment's over a year old, I think they've given it a chance.
 
EnterCommunicator said:
Fenway1912 said:
How Jason and Julie survive is beyond me.
Click to expand...

I'm almost positive that Julie Kahn has not survived.
Click to expand...

Jeff Brown seems to be the frontman now at least with the media. But no hint of Julie being gone.

Jason didn't look at WBZ-FM as a threat and was blindsided by their quick success and it took almost 18 months before they made major changes.
He really thought they would be another WWZN or WAMG.

The Bruins becoming relevant also helped 98.5.

I am a little surprised CBS has not tried to syndicate TSH in Northern and Western New England. (WTIC-HD3 doesn't count)
 
850 covers the entire Boston market with a fat, tailor made, 50kw. 93.7 rimshots the market and couldn't stand alone against 98.5's centrally located, blowtorch signal.
 
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