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Anybody know what this is?

I was fooling with an AM radio the other night and stumbled upon this odd Oldies station. No call signs, commercials, hosts, nothing. They are calling themselves "The Mighty 1090, Motown, Soul, and Rock and Roll"...?
I don't remember ever hearing this before...I've done searches, tried everything, with no luck. Is it something new? I live in Laurens, SC so it must not be far away. They have a very good music mix with a few of those "wow, I haven't heard that one in a long time!" type songs. Very good station, nevertheless. Very good signal at night, but it disappears without a trace after daylight comes.

Does anyone know what station that could possibly be?
 
I thought KAAY in Little Rock was doing some oldies, at least part time. They were a top 40 back in the day but has spent years running brokered fire and brimstone preaching.
 
That would be the Mighty 1090 WHGG out of Kingsport, TN. They are supposed to be a daytimer, but since their founding PD left, I wouldn't be surprised if they forgot to turn it off occasionally.
 
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