TowerBuzz said:
Tim said:
Bad book? Yes. However, one bad book doesn't mean much. If this continues then we do have a problem, but lets not make too much out of just one book. What are the numbers 6-9? Were they trending down all three months? or was it just one brutal month in there? The book isn't good no question, but to throw them under the bus for one book is a bit silly and naive.
Yes well
[EDIT] Tim you're hardly objective when it coems to O and A. You never see antyhing but their brilliance so your comments are always suspect. Besides it has been more than one book at this point and even if it were only one book you cannot possibly claim that the problem is that people do not know they're on, that is false. They have been promoted hugely. That dog dont hunt as they say.
[EDIT-inflammatory]
Nice to see you can respond without attacking somone...
Anyway honestly I very rarley listen to O&A anymore. I mostly work afternoons with some evenings and usually get up either after the show ends or after the Free fm portion ends. So I haven't listened much. When I said one book, I meant one bad book. In the other books, the 12+ numbers weren't particularly great, but the ratings in their target demos were strong, which is what they were hired for. Also keep in mind that those ratings also included the 9-10 hour, which they were not on the air. Even in this book JP & Elvis were quite a bit lower than O&A, and they were much lower than O&A in the previous book, 25% of O'A's ratings come from a much lower rated show, which obviously brings it down.
Anyway bottom line is that, O&A had ONE BAD BOOK, one bad book doesn't mean all that much. Their other books were fine, and they were strong in the target demos, and those numbers are really larger than they appear, because the raings we see is 25% based off a much lower rated show.