How many internet only stations are getting national ad agency buys for commercial time? What are the business models that are proving to be successful?
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
Anyone adding the agencies?
- Thread starter johnbasalla
- Start date
John:
I just now noticed this post.
Leo Laporte, the Internet and tech host, uses webcams and such in addition to his Internet stream and nationally syndicated program. They sell only three sponsors for every half hour.
I don't know how their sales program is set up, but his outfit earned somewhere around 4 million, according to a recent Radio World article.
Big D Country is probably more like the majority of Internet stations - struggling to attract business. We are represented by a couple of agencies, but even so, we usually earn only a couple hundred dollars or so every month.
I try to keep all our breaks to 2 minutes or less. Generally the first spot(s) are national buys,
then the last one is a local, or a per-inquiry. Some PIs perform well; some pull nothing. Last week one PI brought the station $112.
As far as local sales, they are still negligible, and we've had one local business totally stiff us and another bounced their check. Now I'm leaning toward having most locals be handled through local ad agencies.
I've pretty much resigned myself to the fact that I'm not going to be able to make a decent living with Internet radio, which is why I have a separate business that's not related to radio. Although I've just started it, I'm pretty sure it will financially outperform the Internet station in a fairly short time.
I just now noticed this post.
Leo Laporte, the Internet and tech host, uses webcams and such in addition to his Internet stream and nationally syndicated program. They sell only three sponsors for every half hour.
I don't know how their sales program is set up, but his outfit earned somewhere around 4 million, according to a recent Radio World article.
Big D Country is probably more like the majority of Internet stations - struggling to attract business. We are represented by a couple of agencies, but even so, we usually earn only a couple hundred dollars or so every month.
I try to keep all our breaks to 2 minutes or less. Generally the first spot(s) are national buys,
then the last one is a local, or a per-inquiry. Some PIs perform well; some pull nothing. Last week one PI brought the station $112.
As far as local sales, they are still negligible, and we've had one local business totally stiff us and another bounced their check. Now I'm leaning toward having most locals be handled through local ad agencies.
I've pretty much resigned myself to the fact that I'm not going to be able to make a decent living with Internet radio, which is why I have a separate business that's not related to radio. Although I've just started it, I'm pretty sure it will financially outperform the Internet station in a fairly short time.
I'm hooked up with a couple of different "PPI" (Pay Per Inquiry) ad agencies and I do fairly well with their ads. I run some of the exact same ads that the major AM/FM/DB stations run (Dish Network, ADT Security, Stamps.com, etc.) It's a good option for internet only stations, especially those still trying to build their listener base.
Alan McCall said:
I used to work with Image Media & Marketing. I had success early with them and then they seemed to go to crap. Maybe it was just my rep. In any case, I switched to working with Kelly at MediaPotomus.
Kelly Ortiz
MediaPotomus
Temecula, CA
Email: [email protected]
Website: www.mediapotamus.com
- Status