You already missed the earlybird rate. It expired on Nov. 30th. It is an expense. I had my GM pick up a chunk of it though. My opinion: It can be nothing tbut a big "Look at me" cicle jerk. It can also be a valuable place to meet a lot of people in our industry. For me it resulted in strengthening my relationships with some of my label reps. Not to mention some kick ass shows. Saw Bon Jovi with 700 people, saw Little big town and John Mellencamp singing "Pink Houses" at the Stage on Broadway, Gary Allan, Big and Rich, etc, etc., etc. A worth it expense if you spend your time right. My .02 cents