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Anyone else surprised?

Fox showed a college basketball doubleheader instead of the Inauguration. Even during the day, in my market, my Fox affiliate showed its regular programming. Can more money be made from live sports than even inaugurations?
 
A better title such as Fox runs college basketball instead of inauguration is in order.

My thinking is sports is likely more of a moneymaker and frequently sports is by contract and cannot be dropped

Every other network channel was running the inauguration, so at least there was an alternative.
 
I'm reasonably sure the inauguration was presented without commercial interruption on all the networks (I was working today). So yeah, things with commercials make more money than things without commercials.

Fox also operates a well-known news channel which regularly ranks first in the ratings, even for events with only a pool feed. No reason for Fox to compete with itself.
 
Fox showed a college basketball doubleheader instead of the Inauguration. Even during the day, in my market, my Fox affiliate showed its regular programming. Can more money be made from live sports than even inaugurations?
I wasn't watching my local Fox station, but there were plenty of outlets, OTA, cable/satellite, and online, that aired it start-to-finish. Most Americans are not tied to a TV antenna. Even those of us like me that prefer OTA for local stations can use another provider if necessary.

On CBS, no ads were aired while I was watching. If Fox had sports scheduled that was already paid for, then that's where they went. They're able to air both the inauguration and sports.
 
Fox also operates a well-known news channel which regularly ranks first in the ratings, even for events with only a pool feed. No reason for Fox to compete with itself.
Huh? So Fox should just give up and not compete with other broadcast networks during the inauguration or any sort of special reports? NBC, for now, has a cable news network too
 
Nobody said that. This year it happened to overlap with a day they had NCAA coverage. It’s a relatively infrequent schedule quirk.
The basketball was on because Monday was also MLK Day, which has become something of a national celebration of basketball over the years. Inauguration Day is always Jan. 20, no matter what day of the week it falls on, but MLK Day's date floats around and always falls on the third Monday of January.
 
I seem to recall that CBS broadcast a Saturday NFL game instead of Bill Clinton's impeachment trial. Dan Rather did a recap of the trial during halftime.
 


Well Fox aired the inauguration via their streaming outlet Live Now on Fox which uses the banners that the Fox Owned stations uses for their newscasts. If one is expecting Breaking News on Fox it’s Live Now that’s being promoted as the destination and also Fox Owned stations have been promoting Fox Local app as the destination for breaking news.
 
All the networks' "live now" streams were on YouTube Monday, along with C-SPAN's no-commentary coverage, which was the stream I stuck with after quickly tiring of ABC's pundits making their running commentary a major distraction. I assume Fox News' team was doing the same. I've seen a bunch of televised inaugurations over my nearly 70 years. I know the routine, and I certainly knew who was going to be involved in this year's ceremony and recognized their faces without having some pontificator telling my not only what I was seeing with my own two eyes, but why it was important.
 
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