A
AConsultant
Guest
I’ve been contemplating about making a contribution to this message board. There was a time when I would start a topic or reply with a comment. This board has gone through a transition and most of the former people from this board are gone. That’s sad because there were quite a few real radio people who added a lot to the board’s content. I’m not sure what this board has become, but it seems to mirror what radio has become. Bland, boring…..nasty.
I was in radio for 30 years. About three years in small and medium markets, then for the rest of my career I was an air talent and programmer at various stations in Top 20 markets, most of those years in Philly. I walked away from the business in 2000, my choice, with money in my pocket, a consulting business, and the feeling that I was getting out when the getting out was good. In another time and another place, I would have been at rock bottom leaving a business that meant so much to me. But I had endured an emotional roller coaster ride for the last 5 years of my career that convinced me of one thing, radio is finished, and the corporate owners are milking it as dry as can be. They have managed to rape passionate and talented people by sucking out the lifeblood that was their motivation. Corporations have targeted passion, work ethic and commitment as a foundation to abuse employees financially via pay cuts, poor benefits and position “elimination”. The fact is, in my years in radio, passion, commitment and talent were reasons to “reward” people. They were in fact, necessary tools to perform properly in broadcasting. Now those attributes are taken advantage of by radio employers. I am continually amazed when I surf over to Joel Denver’s AllAccess and find a half page of requirements to fill a 10 dollar an hour radio position. Must have college, must have 90 years experience, must have this and that, must live close, must be willing to give your life for the job, must be willing to slice your wrists so you can feed your blood to the corporate bloodsuckers. The radio business…..I mean…the BUSINESS of radio (sorry but true) is a joke. It is all about money and that is what business is, and that’s fine. Profit is good. But what isn’t good is the failure of the product and the company's failure to treat their people well. No, I am not personally bitter, though I may sound that way. I am bitter because I know what the business was, and see what it is now. I loved radio but now it is alien to me. As I read the many comments on this board, discontent and anger seem to be the motivating emotions. I think confusion even has a place.
So WSNI has changed. Who cares? Really. Is it important? It’s just another merry-go-round format change. Tune in for the next one coming soon to your favorite station. I think radio has become very NON-relevant. Voice-tracking is a fun technology. I love the computer toys and gadgets. But it has been abused (of course) by corporations not wanting to serve communities with a live on-air person because that would cut profits. Keeping the labor costs down mean a better return on the bottom-line and a really neat bonus for the CEO each year. In radio’s rush to make money, it has sacrificed the things that made it an important medium: Live people, news updates, weather updates, contests, games, meaningful comments and significant interaction with listeners. It’s called “stationality” which is basically the personality of a station or a particular format. Are you old enough to remember the WFIL days? Why did that station make such an impact? There were others too, like WABC, WIBG, WAMS, WLS, CKLW, KFRC and the list goes one. These stations were not cheap to run, but they made money, made history, and made an impact on generations of radio listeners. What stations will make an impact today?
All of you on this board should realize you are putting forth much more effort than you should with your postings and commentary about radio. It is just going to get worse as each year goes by. It is not interested in listeners being satisfied…..just the shareholders. That’s the game. If it were a mathematical equation, the “listener” would not be in the formula.
Radio is futile. There are too many alternative options today for entertainment and info-gathering. Radio has been lost in the technological shuffle because of egotism, attitude, false pride, and the lust for the all-mighty dollar. So what’s the answer? Well, how about STEREO AM!!! Or……HIGH DEF! Do intelligent people really enjoy hearing voice-tracked sterility and the same 20 songs played over and over again with obnoxious spots and bad jingles and imagers as transitions just because of high def?
I expect much more from radio. It can be so much more than what it is, and still be focused on profit and the bottom-line. Sadly, the product has been compromised and listener loyalty has become non-existent. As for me, I grieve for what radio was, and what it could have been.
I was in radio for 30 years. About three years in small and medium markets, then for the rest of my career I was an air talent and programmer at various stations in Top 20 markets, most of those years in Philly. I walked away from the business in 2000, my choice, with money in my pocket, a consulting business, and the feeling that I was getting out when the getting out was good. In another time and another place, I would have been at rock bottom leaving a business that meant so much to me. But I had endured an emotional roller coaster ride for the last 5 years of my career that convinced me of one thing, radio is finished, and the corporate owners are milking it as dry as can be. They have managed to rape passionate and talented people by sucking out the lifeblood that was their motivation. Corporations have targeted passion, work ethic and commitment as a foundation to abuse employees financially via pay cuts, poor benefits and position “elimination”. The fact is, in my years in radio, passion, commitment and talent were reasons to “reward” people. They were in fact, necessary tools to perform properly in broadcasting. Now those attributes are taken advantage of by radio employers. I am continually amazed when I surf over to Joel Denver’s AllAccess and find a half page of requirements to fill a 10 dollar an hour radio position. Must have college, must have 90 years experience, must have this and that, must live close, must be willing to give your life for the job, must be willing to slice your wrists so you can feed your blood to the corporate bloodsuckers. The radio business…..I mean…the BUSINESS of radio (sorry but true) is a joke. It is all about money and that is what business is, and that’s fine. Profit is good. But what isn’t good is the failure of the product and the company's failure to treat their people well. No, I am not personally bitter, though I may sound that way. I am bitter because I know what the business was, and see what it is now. I loved radio but now it is alien to me. As I read the many comments on this board, discontent and anger seem to be the motivating emotions. I think confusion even has a place.
So WSNI has changed. Who cares? Really. Is it important? It’s just another merry-go-round format change. Tune in for the next one coming soon to your favorite station. I think radio has become very NON-relevant. Voice-tracking is a fun technology. I love the computer toys and gadgets. But it has been abused (of course) by corporations not wanting to serve communities with a live on-air person because that would cut profits. Keeping the labor costs down mean a better return on the bottom-line and a really neat bonus for the CEO each year. In radio’s rush to make money, it has sacrificed the things that made it an important medium: Live people, news updates, weather updates, contests, games, meaningful comments and significant interaction with listeners. It’s called “stationality” which is basically the personality of a station or a particular format. Are you old enough to remember the WFIL days? Why did that station make such an impact? There were others too, like WABC, WIBG, WAMS, WLS, CKLW, KFRC and the list goes one. These stations were not cheap to run, but they made money, made history, and made an impact on generations of radio listeners. What stations will make an impact today?
All of you on this board should realize you are putting forth much more effort than you should with your postings and commentary about radio. It is just going to get worse as each year goes by. It is not interested in listeners being satisfied…..just the shareholders. That’s the game. If it were a mathematical equation, the “listener” would not be in the formula.
Radio is futile. There are too many alternative options today for entertainment and info-gathering. Radio has been lost in the technological shuffle because of egotism, attitude, false pride, and the lust for the all-mighty dollar. So what’s the answer? Well, how about STEREO AM!!! Or……HIGH DEF! Do intelligent people really enjoy hearing voice-tracked sterility and the same 20 songs played over and over again with obnoxious spots and bad jingles and imagers as transitions just because of high def?
I expect much more from radio. It can be so much more than what it is, and still be focused on profit and the bottom-line. Sadly, the product has been compromised and listener loyalty has become non-existent. As for me, I grieve for what radio was, and what it could have been.