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Anyone Know What's On 87.9
- Thread starter AllMightyVoice
- Start date
A pirate Spanish FM is not the answer and I wouldn't encourage it.Especially a Christian one...
Does Cleveland lack a Spanish language station? Absolutely. It's amazing that Columbus and Cincy have one and yet in Cleveland there is nada when the community here is more vibrant and diverse. The issue here is that the Latino community is more assimilated and so in the PPM era it seems as not such a good risk because of ad buys that want the P1 demo who arefirst generation Spanish dominant.That's the old way of thinking when reaching out to this demo.
The new rise of bilingual Spanish CHR's in LA,Orlando,Miami,NY,Chicago among other cities where the music is a mix of English pop and Spanish contemporary is the key to a Spanish language CHR to do well among the Latino audience in cities like Cleveland. The mixture of pop and rhythmic hits with the "Urbano" sound will have even second and third generation American Latinos tuning in.
Does Cleveland lack a Spanish language station? Absolutely. It's amazing that Columbus and Cincy have one and yet in Cleveland there is nada when the community here is more vibrant and diverse. The issue here is that the Latino community is more assimilated and so in the PPM era it seems as not such a good risk because of ad buys that want the P1 demo who arefirst generation Spanish dominant.That's the old way of thinking when reaching out to this demo.
The new rise of bilingual Spanish CHR's in LA,Orlando,Miami,NY,Chicago among other cities where the music is a mix of English pop and Spanish contemporary is the key to a Spanish language CHR to do well among the Latino audience in cities like Cleveland. The mixture of pop and rhythmic hits with the "Urbano" sound will have even second and third generation American Latinos tuning in.
WNZN barely gets past its COL, Lorain...it's in Berlin Heights, far to the west of Lorain.
It might get to North Olmsted, but that's definitely fringe for it.
It might get to North Olmsted, but that's definitely fringe for it.
OhioMediaWatch said:
Yes, WNZN (89.1) just about makes North Olmsted/Westlake. Any further east it is blanked out by WCSB (89.3) from downtown Cleveland.
WNZN is a limited time station (by budget, evidently, not license) and they are only on 8 hours (sometimes less) a day.
On the east side is WHWN (88.3) in Painesville, which is not heard much past Euclid.
The irony is that both stations miss the fairly large (estimates run to about 30,000) Hispanic population on the near west side of Cleveland.
I have mentioned before that the perfect license for this format would be WJTB 1040 AM, which gets a grade-A into both the near West side and Lorain's Hispanic population. Small station, low overhead, daytime-only, so the basic operating expenses might make this feasible.
But good luck in getting 1040 AM away from that looney-tune that owns it now!
dannykewl said:
that hum was definitely bleeding from 87.7. They were testing (Stunting?) again today with the sports songs, Michael Stanley, etc but that hum was so bad you could barely hear it. Mind you the "radio station" is actually on 87.75 so that makes it more likely to bleed over to 87.9 .
HHH said:
Wasn't WJTB a Spanish station at one time?
I do agree with pretty much everyone hear that Cleveland needs a Spanish station. Not only did they have 87.9 but they had several Spanish pirates in the mid -late 90's.
HHH said:
I understand almost no Spanish, but it was clear enough to me last time I heard WNZN that they were making an effort to sell, uh, underwriting aimed at this audience...which can't pick up the station on a modest car radio for the most part.
(Then again, nothing stops WKTX/830 Cortland from selling time to stores in Lakewood, where you can't pick up the station at all! Of course, the Kossanyi effort is based in Lakewood, and I'm assuming his widow and family still technically own it.)
Arbitron, courtesy of R-I's ratings section:
http://www.radio-info.com/markets/cleveland
Population: 1,756,100
3.4% Hispanic
If my math is right, that's just shy of 60,000 Hispanics in the Cleveland radio market. Of course, that doesn't tell us how many are Spanish-dominant or even Spanish-speaking.
http://www.radio-info.com/markets/cleveland
Population: 1,756,100
3.4% Hispanic
If my math is right, that's just shy of 60,000 Hispanics in the Cleveland radio market. Of course, that doesn't tell us how many are Spanish-dominant or even Spanish-speaking.
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