> > > Just went to their Website. Do they have a night jock &
>
> > > overnight jock?
> > >
> > Nope...after Klug left, they had some fill in guys, but
> now
> > they are automated from 7PM to 6AM.
> >
> I can't believe WBAB has no night jock. From the days of
> the Cope & Opie and Anthony to automation. Geez!
>
Why would automation surprise you? Look at Jack in NYC. Look at most of the stations on the east end. It's cost effective. Who cares if it chops off songs and spots? Who cares if it crashes? As long as it helps grow revenue by shrinking overhead,who cares?? "F" em..."F" em all! There are stations that put up automation and clearly stated to their staff that “We will not be replacing people with this system.” Guess What?
Radio as we know it is so far removed from what we all grew up with. There will never be the excitement that WABC, WMCA and Z-100 created back in their day. Let’s not fool ourselves into believing otherwise. Kids will no longer worship radio stations as we did. They have the Internet, I-Pods, Satellite and a bunch of other crap that they can use to get the music they want. I applaud the few stations east of Riverhead that are sticking to tradition. I applaud those personalities that are trying to fit in and be entertaining, but not overbearing.
Why was the Satellite, Internet and I-Pod culture allowed to become a factor? Well kiddies because we were narrow-minded foolish elitists making less than a living wage, and unwilling to be entertaining and not overbearing. No one wants to hear a jock pontificate about things that their audience cannot relate to, yet we hear it everyday. Why is Howard Stern and jocks like Stern so successful? Their audience identifies with them. Who the hell is going to identify with some of the crap that we are subjected to listen to here on Long Island and nationwide for that matter.
If you are on the air now do the industry a favor and just be believable. Station Owners, GM’s PD’s seek out personalities that are relatable and that create a reason for the audience to listen and interact. Spend a sheckle or two. People will create a bond with your audience. Go the extra mile and do something on a personal level for the community you serve. Don’t make a big deal about it, just do it. Our predecessors in this industry were experts at this. Localization with the relatibility factor may be our only hope in the fight to keep terrestrial radio alive in a form similar to what you and I grew up with. It can also grow your revenue. If they can't sell it get someone who can!
Some of you may disagree with my comments, and that is your right, but tell me this; when was the last time that Long Island (Nassau or Suffolk) had a show or a personality that they really related too? Don’t answer with your name or the name of your buddy that you want to plug in this forum. Be honest. Is there someone now or recently that people relate to?
Let’s make radio real again, who knows we could grab some the revenue we’ve been losing to print, internet and cable TV.