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Anyone See That New Cartier Commercial?

This has to be the most unusual commercial I've ever seen on TV.

I didn't time it but it appears to be close to one full minute in length and has a series of surrealistic scenes populated by a leopard moving from one scene to the next. I don't recall if there is background music, but assume so, but there is nothing spoken until the final seconds and then only the word "Cartier".

I would imagine it is captivating the first time it is seen (it was to me) but subsequent viewings will be much less impressive and the viewer could even get impatient waiting for it to end - kind of like trying to watch "Fantasia" multiple times.
 
I think it was longer than a :60...either :90 or a full two minutes. I saw it the other night and now I don't remember where. Definitely different!
 
I remember seeing several relatively recent commercials that had a very minimum (or none) spoken words but I can't remember a non-infomercial that lasted as long with no dialog.

I completely missed the "history" lesson contained in the ad though.
 
Cartier ran the whoe three-minute-plus spot this morning on ABC's "This Week with the Greek" during the commercial break 30 minutes into the show. I've recorded "Meet the Press" and "Face the Nation" but haven't played them back yet to see if the spot is running there. (Not likely on "FTN" because it's still a half-hour).
 
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