Anyone want to speculate on tomorrow's PPM results?

[PapiYankee]

Anyone?

 

[davideduardo]

Anyone?

We already have 3 of the 4 weeks of PPM data; any change from the average of the three will be due to the final week and the way Arbitron calculates the monthly vs. weekly and daily in tab and panel turnover. The era of the big surprise is over... since nearly all the people every week of a 28 day book are the same each week.

 

[PapiYankee]

I still think there is room for some surprises, look at the weird jump in week 1 and 2 for KSSE, then the weird drop in week 3.
Still curious to hear what others think.

 

[scooty430]

Maybe ask the 10 guys who have PPMs in LA and actually remember to wear them this week.

 

[davideduardo]

Maybe ask the 10 guys who have PPMs in LA and actually remember to wear them this week.

You are a real piece of work. Nothing but your misconceptions matter.

There are over 3000 persons with active meters in the LA metro.

 

[Big E]

3000+ people wearing meters is supposed to accurately tell what millions are listening to?

 

[davideduardo]

3000+ people wearing meters is supposed to accurately tell what millions are listening to?

If the sample is proportional, absolutely.

 

[K6JHU]

Actually I thought that if the sample were totally random the actual minimum number for a 3% errror was about 1200. So 3000 is even better.

 

[djmimi]

All studies are suspicious to me in that they are limited to people who agree to partake in the study. Until you get the people who don't want to be in it, then you are still missing that segment of the population...Standard statistical quandry!

 

[davideduardo]

Actually I thought that if the sample were totally random the actual minimum number for a 3% errror was about 1200. So 3000 is even better.

The error is not that simple. In the case of radio, there are not two candidates but 50 or 60 stations, 24 different hours, all different age groups, ethnic groups, etc. So, the deeper you drill, the larger the margin of error.

In any case the acceptable error threshold is determined by what statins can afford to pay and what agencies will trust for ad placement. Arbitron is mostly a sale tool.

 

[davideduardo]

I still think there is room for some surprises, look at the weird jump in week 1 and 2 for KSSE, then the weird drop in week 3.

The Change-o-Meter(tm) says:

12+ September to October books
KIIS 1 to 1
KRTH 5 to 2
KLVE 2 to 3
KFI 2 to 4
KOST 4 to 5
KSCA 6 to 6
KLAX 9 to 7
KRCD 12 to 8
KTWV 9 to 9
KROQ 7 to 9
KBIG 8 to 11
KCBS 9 to 11
KBUE 12 to 13
KPWR 14 to 13
KLOS 16 to 15
KHHT 15 to 16
KSSE 22 to 17 (week 4 is back to the prior month range)
KXOL 20 to 18
KNX 21 to 18
KABC 18 to 20
KKGO 17 to 20
-------
Stations of interest on this board:
KMVN 28 to 29
KSWD 34 to 32
KDLD 43 to 44
KDAY 39 to 37

Except for the jump by KRTH (1.1 points), most of the changes were a couple of thenths of a point. The #5 station is only 1.8 shares away from the #20 station, so you can see that 0.2 can make a station move up or down several rank positions.

In 25-54, CBS and UVN have three in the top 10, CC has two, and Liberman and SBS have one each.

 

[djmimi]

Thanks David,
Sounds like nothing earth shattering...

 

[Jay F]

KOLA sure did good in the IE. Interesting how classic hits does so much better with PPM than it did in the diary. On the other hand, K-FROG never had a ranking this low with the diary.

 

[DavidKaye]

3000+ people wearing meters is supposed to accurately tell what millions are listening to?

Compared to what, diaries? I think the PPM is the finest invention to come to broadcasting in decades because it comes closest to indicating what people are really amusing themseves with.

I can hardly wait to see PPM applied to TV to get an idea how radio and TV compete. I guess the only question then will be whether people wearing radio headsets and watching TV will figure into the ratings. And people do do that.

 

[Beachdog]

KOLA sure did good in the IE. Interesting how classic hits does so much better with PPM than it did in the diary. On the other hand, K-FROG never had a ranking this low with the diary.

Here's an interesting tidbit... KOLA becomes the first Classic Hits station in PPM methodology to reach #1.

 

[davideduardo]

Here's an interesting tidbit... KOLA becomes the first Classic Hits station in PPM methodology to reach #1.

I think we will see more of these. The classic hits stations get great cume(50,000 more for KOLA than any other station in the IE) and even if many cumers are P2's, they get decent TSL. It's many people's favorite, but almost looks like it is everybody's second favorite over 35 or 40 among non-Hispanic whites.

Of course, KOLA is a bit harder and rock sounding than any other classic hits station I have heard.

 

[Greg Strickland]

Interesting to see a 600 watt station on Mount Wilson has a 2 share. That would be KPCC.

 

[Pronkie]

KOLA sure did good in the IE. Interesting how classic hits does so much better with PPM than it did in the diary. On the other hand, K-FROG never had a ranking this low with the diary.

This is no surprise as far as K-Frog going down in the ratings.....CBS radio let some key people go since the first of the year and their ratings have been sliding since....

 

[OCradiodude]

This is no surprise as far as K-Frog going down in the ratings.....CBS radio let some key people go since the first of the year and their ratings have been sliding since....

All the better for KKGO and Saul Levine. Maybe Levine will hire some of the fired staff from K-FROG?