Anything Below a 2 share New SF Standard

[Rick Mundy Show]

Movin' 12 plus numbers 1.4 to 1.3

KFRC 12 plus numbers 1.2 to 1.1

CBS Management SF has developed a new radio standard. They have learned to sell and make BIG money
with stations under a 2 share. Folks this is the new standard for radio.

BTW Now if only the folks at Entercom can learn to sell "The Wolf" with a 1.6. They need to be schooled by the CBS team.

 

[DavidKaye]

CBS Management SF has developed a new radio standard. They have learned to sell and make BIG money
with stations under a 2 share. Folks this is the new standard for radio.

It may be a good strategy. Depends if the the stations are being sold in combo or not. They probably are. It goes something like this: "Hey, gimme 25 to 34". "Okay. I have 25 to 34 in women with Alice and 25 to 34 with men in Movin'. And if you want to stretch that to 49, I'll throw in KFRC for an extra 20%. Total share will be 4.5" (audience estimates for illustration only)

This was actually the reason Bonneville operated a rocker on 95.7 in the first place. It was to be a men's complement to the women's audience at KOIT. It didn't work. Then they flipped it to country (remember "The Bear"?) The idea then was to go heavy with women (it appears that younger women like country if it's done right) by adding to the KOIT audience and outshining everybody else in the market by having more women 25 to 49 than any other owner.