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AP Article on WCBS-FM Format Change

New York (AP)-It's the day the music died-again.
WCBS-FM, the top oldies station in the nation for more than three decades, stunned its legion of listeners by abruptly switching formats this weekend.
Goodbye, Buddy Holly and the Beach Boys.
Hello, Duran Duran and Jet.
"I'm sure this move angered and bewildered its listeners," said Tom Taylor, editor of the trade publication Inside Radio. "A lot of people punched in WCBS-FM, heard Pink's 'Get The Party Started,' and said 'Something's wrong with my radio."'
The station had switched to an oldies format in 1972, initially as a bastion for the doo-wop sounds of the 50s. Although the playlist changed over the years, WCBS-FM always remained the outpost for classic Top 40 radio in the nation's largest radio market.
It was also the home to many of New York's legendary Top 40 DJs, including "Cousin Brucie" Morrow, Harry Harrison, Dan Ingram and Norm N. Nite.
Radio formats came and went
-disco, punk, hip hop, talk, sports talk-but WCBS-FM remained unchanged, a warm and welcoming presence at 101.1 on the FM dial.
The station's new format is called "Jack", an eclectic mix of hit music from the '70s through the present. The station's owner, Infinity Broadcasting, made the same format shift at its Chicago oldies station, WJMK-FM, where classic Top 40 had aired for the past 21 years.
"We did a lot of market research and found a hole in the market that wasn't being served by any other station," said Chad Brown, WCBS-FM vice president and general manager.
There are currently about a dozen stations nationally using the Jack format.
"Youth must be served", Taylor said about the changes. "If you look at a lot of media, older Americans aren't important unless your selling Craftmatic beds."
At 5pm Friday, just as Frank Sinatra's "Summer Wind" faded out, WCBS listeners heard a voice announce: "Why don't we play what we want? There's a whole world of songs out there."
The first song played on the new 'CBS-FM: "Fight for Your Right" by the Beastie Boys.
Until that moment, there were no indications of any imminent change at the station. Earlier in the day, Micky Dolenz-yes, the former Monkees drummer-celebrated his 100th show with the station by hosting a live broadcast from B.B. King's Blues Club just off Times Square.
In the Winter 2005 Arbitron ratings, WCBS-FM was ranked eighth among the city's stations-a strong showing, but apparently not strong enough.








I can't believe what the Taylor guy said which was saying "older Americans aren't important". What!? I was shocked when I read that. Infiniy is saying that New York NEEDED this type of station. Put it on Mix or K Rock. The folks at Infinity who decided to do this are idiots.

<P ID="signature">______________
Kevin</P>
 
I think this change is the dumbest change ever I also think for who's Idea was it to chance CBS-FM should Have an FCC violation put on him and be never allowed in the radio buisness again.


> New York (AP)-It's the day the music died-again.
> WCBS-FM, the top oldies station in the nation for more than
> three decades, stunned its legion of listeners by abruptly
> switching formats this weekend.
> Goodbye, Buddy Holly and the Beach Boys.
> Hello, Duran Duran and Jet.
> "I'm sure this move angered and bewildered its listeners,"
> said Tom Taylor, editor of the trade publication Inside
> Radio. "A lot of people punched in WCBS-FM, heard Pink's
> 'Get The Party Started,' and said 'Something's wrong with my
> radio."'
> The station had switched to an oldies format in 1972,
> initially as a bastion for the doo-wop sounds of the 50s.
> Although the playlist changed over the years, WCBS-FM always
> remained the outpost for classic Top 40 radio in the
> nation's largest radio market.
> It was also the home to many of New York's legendary Top 40
> DJs, including "Cousin Brucie" Morrow, Harry Harrison, Dan
> Ingram and Norm N. Nite.
> Radio formats came and went
> -disco, punk, hip hop, talk, sports talk-but WCBS-FM
> remained unchanged, a warm and welcoming presence at 101.1
> on the FM dial.
> The station's new format is called "Jack", an eclectic mix
> of hit music from the '70s through the present. The
> station's owner, Infinity Broadcasting, made the same format
> shift at its Chicago oldies station, WJMK-FM, where classic
> Top 40 had aired for the past 21 years.
> "We did a lot of market research and found a hole in the
> market that wasn't being served by any other station," said
> Chad Brown, WCBS-FM vice president and general manager.
> There are currently about a dozen stations nationally using
> the Jack format.
> "Youth must be served", Taylor said about the changes. "If
> you look at a lot of media, older Americans aren't important
> unless your selling Craftmatic beds."
> At 5pm Friday, just as Frank Sinatra's "Summer Wind" faded
> out, WCBS listeners heard a voice announce: "Why don't we
> play what we want? There's a whole world of songs out
> there."
> The first song played on the new 'CBS-FM: "Fight for Your
> Right" by the Beastie Boys.
> Until that moment, there were no indications of any imminent
> change at the station. Earlier in the day, Micky Dolenz-yes,
> the former Monkees drummer-celebrated his 100th show with
> the station by hosting a live broadcast from B.B. King's
> Blues Club just off Times Square.
> In the Winter 2005 Arbitron ratings, WCBS-FM was ranked
> eighth among the city's stations-a strong showing, but
> apparently not strong enough.
>
>
>
>
>
>
>
>
> I can't believe what the Taylor guy said which was saying
> "older Americans aren't important". What!? I was shocked
> when I read that. Infiniy is saying that New York NEEDED
> this type of station. Put it on Mix or K Rock. The folks at
> Infinity who decided to do this are idiots.
>
 
> I think this change is the dumbest change ever I also think
> for who's Idea was it to chance CBS-FM should Have an FCC
> violation put on him and be never allowed in the radio
> buisness again.
>

These people who think older people don't mean anything need to realize that older people have MORE DISPOSABLE INCOME available. Younger people are just getting off the ground if they ever find any employment! For Infinity to do this WITHOUT ANY WARNING IS IDIOTIC AND FAR TOO TYPICAL OF CORPORATE RADIO!!

>
> > New York (AP)-It's the day the music died-again.
> > WCBS-FM, the top oldies station in the nation for more
> than
> > three decades, stunned its legion of listeners by abruptly
>
> > switching formats this weekend.
> > Goodbye, Buddy Holly and the Beach Boys.
> > Hello, Duran Duran and Jet.
> > "I'm sure this move angered and bewildered its listeners,"
>
> > said Tom Taylor, editor of the trade publication Inside
> > Radio. "A lot of people punched in WCBS-FM, heard Pink's
> > 'Get The Party Started,' and said 'Something's wrong with
> my
> > radio."'
> > The station had switched to an oldies format in 1972,
> > initially as a bastion for the doo-wop sounds of the 50s.
> > Although the playlist changed over the years, WCBS-FM
> always
> > remained the outpost for classic Top 40 radio in the
> > nation's largest radio market.
> > It was also the home to many of New York's legendary Top
> 40
> > DJs, including "Cousin Brucie" Morrow, Harry Harrison, Dan
>
> > Ingram and Norm N. Nite.
> > Radio formats came and went
> > -disco, punk, hip hop, talk, sports talk-but WCBS-FM
> > remained unchanged, a warm and welcoming presence at 101.1
>
> > on the FM dial.
> > The station's new format is called "Jack", an eclectic mix
>
> > of hit music from the '70s through the present. The
> > station's owner, Infinity Broadcasting, made the same
> format
> > shift at its Chicago oldies station, WJMK-FM, where
> classic
> > Top 40 had aired for the past 21 years.
> > "We did a lot of market research and found a hole in the
> > market that wasn't being served by any other station,"
> said
> > Chad Brown, WCBS-FM vice president and general manager.
> > There are currently about a dozen stations nationally
> using
> > the Jack format.
> > "Youth must be served", Taylor said about the changes. "If
>
> > you look at a lot of media, older Americans aren't
> important
> > unless your selling Craftmatic beds."
> > At 5pm Friday, just as Frank Sinatra's "Summer Wind" faded
>
> > out, WCBS listeners heard a voice announce: "Why don't we
> > play what we want? There's a whole world of songs out
> > there."
> > The first song played on the new 'CBS-FM: "Fight for Your
> > Right" by the Beastie Boys.
> > Until that moment, there were no indications of any
> imminent
> > change at the station. Earlier in the day, Micky
> Dolenz-yes,
> > the former Monkees drummer-celebrated his 100th show with
> > the station by hosting a live broadcast from B.B. King's
> > Blues Club just off Times Square.
> > In the Winter 2005 Arbitron ratings, WCBS-FM was ranked
> > eighth among the city's stations-a strong showing, but
> > apparently not strong enough.
> >
> >
> >
> >
> >
> >
> >
> >
> > I can't believe what the Taylor guy said which was saying
> > "older Americans aren't important". What!? I was shocked
> > when I read that. Infiniy is saying that New York NEEDED
> > this type of station. Put it on Mix or K Rock. The folks
> at
> > Infinity who decided to do this are idiots.
> >
>
 
> I think this change is the dumbest change ever I also think
> for who's Idea was it to chance CBS-FM should Have an FCC
> violation put on him and be never allowed in the radio
> buisness again.
>
>
> I think this change is the dumbest change ever. I also think whose ever
idea it was to change CBS FM, should have an FCC violation levied upon them.
They should never be allowed to do business in radio again.

P.S-I'm going to school tomorrow and demanding my money back. Obviously no-one can teach me how to structure a sentence.
 
> > I think this change is the dumbest change ever I also
> think
> > for who's Idea was it to chance CBS-FM should Have an FCC
> > violation put on him and be never allowed in the radio
> > buisness again.
> >
>
> These people who think older people don't mean anything need
> to realize that older people have MORE DISPOSABLE INCOME
> available. Younger people are just getting off the ground
> if they ever find any employment! For Infinity to do this
> WITHOUT ANY WARNING IS IDIOTIC AND FAR TOO TYPICAL OF
> CORPORATE RADIO!!

It isn't just radio my friend..many other industries. I know it may be "insulting" to hear that older audiences don't attract advertisers, but it is TRUE. That is how marketing works. Younger people have the urge to buy new things and try new things. Older people may have more money but are also more grounded. Across the country stations go from oldies to especially some type of AC or Hot AC format to appeal some older listeners, but glean in numerous younger fans as well. Younger audiences SELL. Bottom Line. It has NOTHING to do with "corporate" radio. If you worked in the industry you would know ALL stations are trying to make a profit. I would think you wouldn't even need to work in radio to get this concept. It is pretty simple. A locally owned station still needs advertisers and will feature hot new music to get younger listeners to help sell those ads. Studies are factual no matter who performs them.<P ID="edit"><FONT class="small">Edited by PilotMan1 on 06/06/05 04:05 AM.</FONT></P>
 
hmm no wonder why I am taking a pre-requisite eng course in college.
at least I am still trying to learn.
ps.to lance please get a spelling and grammer check to radio-info
> > I think this change is the dumbest change ever I also
> think
> > for who's Idea was it to chance CBS-FM should Have an FCC
> > violation put on him and be never allowed in the radio
> > buisness again.
> >
> >
> > I think this change is the dumbest change ever. I also
> think whose ever
> idea it was to change CBS FM, should have an FCC violation
> levied upon them.
> They should never be allowed to do business in radio
> again.
>
> P.S-I'm going to school tomorrow and demanding my money
> back. Obviously no-one can teach me how to structure a
> sentence.
>
 
I was probably one of the first to email WCBS FM and tell them that I am no longer a listiner! At the age of 52, I know that my email went to the wastebasket, but I wanted them to know my opinion anyway. It may be dissapointing, but like death, format changes are inevitable! CBS FM will live on in my memory with MUSICRADIO 77 WABC, SUPER CFL and the original Jackson Armstrong on WKBW!!!In my opinion to flip WCBS FM was a dumb move, but as the famous line in the movie Godfather says...."it aint personal personal, its just business"!!!
 
> hmm no wonder why I am taking a pre-requisite eng course in
> college.
> at least I am still trying to learn.
> ps.to lance please get a spelling and grammer check to
> radio-info

No kid, it is called learn how to spell. Too many easy way outs it's disgusting.
 
> No kid, it is called learn how to spell. Too many easy way
> outs it's disgusting.
>
Agreed especially on the terms of getting a job in the business... always posting here looking for work not putting the leg work in blah blah blah. Ozman if you want to be taken seriously, learn some punctuation and proper grammar. It will help you much more in the long run.
 
thanks. I will keep these thoughts in mind

> > No kid, it is called learn how to spell. Too many easy way
>
> > outs it's disgusting.
> >
> Agreed especially on the terms of getting a job in the
> business... always posting here looking for work not putting
> the leg work in blah blah blah. Ozman if you want to be
> taken seriously, learn some punctuation and proper grammar.
> It will help you much more in the long run.
>
 
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