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AP: Clear Channel Keeps the Mic in Madison

Re: Go Ahead - Do Local Sports

fred flintstone said:
The Mic - and other progressive talkers - should make a point to carry local sports.
These games are almost always played in the evening and on weekends when talk radio - all talk radio - generally has zilch audience.
HC wrote a piece some time back urging talk stations (regardless of political orientation) to come up with something different to draw the weekend audience.
Weekends and evenings are dead times for sales, but advertisers - for some reason - love to sponsor local ballgames, even when nobody is listening.
Local sports is a good way to (1) Draw attention to the station, (2) Get new listeners possibly to sample the station and (3) Get new advertisers to try out the station.
Besides, hard as this may be to believe, some liberals like sports (real sports - not stuff like NASCAR).
Right-wing talkers often broadcast local high school, college and even pro-games. It can be argued that this helped establish the conservative talkers.
If Mike Malloy gets preempted sometimes for weeknight games, it's a price worth paying.
Click to expand...

The Mic WXXM 92.1 FM has already been doing this the past 2 years, the station carried several Univ of WI women's basketball games the last two seasons - and (I thought) it carried a game or two of UW women's volleyball as well.

In the future, I could envision, UW women's (returning national champion) hockey and women's softball airing on it too.
 
What could be more appropriate for a liberal news/talk station than carrying women's college sports?
 
Radio_Realist said:
What could be more appropriate for a liberal news/talk station than carrying women's college sports?
Click to expand...

Badgers? Badgers?! We don't need no stinking Badgers!!! ;D
 
Radio_Realist said:
What could be more appropriate for a liberal news/talk station than carrying women's college sports?
Click to expand...

Hacky Sack and Ultimate Frisbee? ;D Just joking!
 
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