https://www.fiercevideo.com/financial/apple-tv-comes-to-american-airlines-flights
Its an interesting move to go after Netflix, Amazon, Hulu, Peacock, All-access and Disney+ for viewers.
Binge-watching Apple TV+ no longer requires a subscription, but you will need a boarding pass instead.
American Airlines added 11 Apple TV+ series to its free streaming-entertainment menu at the start of August, allowing any passenger with AA’s app to watch such Apple originals as the alternative-space-history series For All Mankind and the TV-news drama The Morning Show. Apple TV+ titles are also available on the seatback screens on some of the Dallas-based airline’s aircraft.
The Points Guy travel-news site spotted the change Sunday.
It’s an unusual move for Apple, which launched the service last year at the low rate of only $4.99 a month—half of what some analysts expected—and then made it free for a year to buyers of Apple phones, tablets and computers.
Apple CEO Tim Cook called that free-year arrangement “a gift to our users” in its fourth-quarter earnings call last October. Now it will also be a gift to American’s passengers, although they represent a much smaller potential audience than AA’s pre-pandemic business would have allowed.
Its an interesting move to go after Netflix, Amazon, Hulu, Peacock, All-access and Disney+ for viewers.