April 2010 ratings

[musicman3355]

It seems KYSR is actually back up, #8 with a 3.5... how did Jack FM and MYfm fall down from the top 10? These ratings confuse me.

 

[noneofyourbeeswax]

while that is weird and interesting I think the MUCH more amazing thing is that KYSR beat KROQ from what I can tell in quite a few places

 

[davideduardo]

It seems KYSR is actually back up, #8 with a 3.5... how did Jack FM and MYfm fall down from the top 10? These ratings confuse me.

Jack is typically around 5th 25-54, and is likely around that level again; My was in the top 3 or 4 and of late has been between 5th and 10th, so it's probably they are in the Top 10 in sales demos.

The people who look at 6+ or 12+ are not advertisers.

 

[davideduardo]

while that is weird and interesting I think the MUCH more amazing thing is that KYSR beat KROQ from what I can tell in quite a few places

As each has a slightly different target, it would be logical that KYSR would look better in 18-34, and KROQ better in 25-54. Of course, the bigger sales demo is 25-54.

 

[pjc1961]

Re: L.A. & Riverside-San Bernardino April 2010 Ratings

For the period Thu. 4/1/10 - Wed. 4/28/10, the publicly released overall PPM data for persons age 6+ can be found on the Radio-Info.com Los Angeles Ratings Grid.

For the period Thu. 4/1/10 - Wed. 4/28/10, the publicly released overall PPM data for persons age 6+ can be found on the Radio-Info.com Riverside-San Bernardino, CA Ratings Grid.

The next ratings period is May 2010 (Thu. 4/29/10 - Wed. 5/26/10), with the publicly released overall PPM data for persons age 6+ available on Wed. 6/16/10.

 

[radioresearcher]

while that is weird and interesting I think the MUCH more amazing thing is that KYSR beat KROQ from what I can tell in quite a few places

As each has a slightly different target, it would be logical that KYSR would look better in 18-34, and KROQ better in 25-54. Of course, the bigger sales demo is 25-54.

KROQ very heavily driven by morning drive. 98-7 beats KROQ in some adult demos in the other dayparts.

They both have stories to tell which is why they seem to coexist very nicely.

 

[justpassingthough]

while that is weird and interesting I think the MUCH more amazing thing is that KYSR beat KROQ from what I can tell in quite a few places

As each has a slightly different target, it would be logical that KYSR would look better in 18-34, and KROQ better in 25-54. Of course, the bigger sales demo is 25-54.

Is it fair to say that KYSR is chasing a slightly more female demographic too?

I was under the impression that KROQ was aimed more at 18-34 than KYSR, but that was just the impression I got from their playlist.

 

[Jay F]

KPWR went up 6+, I take it they went up in 18-34 as well? I noticed that both POWER and sister station WQHT in NY are adjusting to PPM by playing less exclusive hip hop and more of the familiar rhythmic hits that are played on CHR. This strategy appears to be paying off as both stations had a nice April.

 

[radiojomo]

I think KROQ and 98-7 are both fairing well, I would have never expected to see both alternative stations in the Top 10 overall, it seems like that 90's rewind both stations are doing on their playlists is paying off.

 

[justpassingthough]

I think KROQ and 98-7 are both fairing well, I would have never expected to see both alternative stations in the Top 10 overall, it seems like that 90's rewind both stations are doing on their playlists is paying off.

I wouldn't be surprised to see one of the lesser class B signals take on a 'classic alternative' format, based heavily on 90s rock, in the future. In fact, this may have been the niche that Indie missed out on. Since alternative tends to lean 18-34, it puts those who were in this demo in the 90s square into 25-54 now.

 

[only1moore]

KPWR went up 6+, I take it they went up in 18-34 as well? I noticed that both POWER and sister station WQHT in NY are adjusting to PPM by playing less exclusive hip hop and more of the familiar rhythmic hits that are played on CHR. This strategy appears to be paying off as both stations had a nice April.

I agree. From the way it looks, KPWR is starting to feel the effects from its listeners that they want to hear new flavors and are starting to move away from Hip-Hop, albeit slowly. And with KAMP becoming more and more like a Rhythmic these days, this might have been a wake-up call for Power 106, so expect them to step it up.

 

[davideduardo]

I wouldn't be surprised to see one of the lesser class B signals take on a 'classic alternative' format, based heavily on 90s rock, in the future. In fact, this may have been the niche that Indie missed out on. Since alternative tends to lean 18-34, it puts those who were in this demo in the 90s square into 25-54 now.

Besides KYSR and KROQ, the only "lesser" Class B's are KLAX and KXOL. Neither is a likely candidate for a total format switch now.

In the "reality" department, Indie did not miss out on a niche... it just did not have the signal to do anything particularly successfully as all the previous jazz, rock, alternative and other formats proved. In truth, the 103.1 signals
are really best suited for an inexpensive format that adds some bulk to another station or combo.

 

[davideduardo]

KPWR went up 6+, I take it they went up in 18-34 as well? I noticed that both POWER and sister station WQHT in NY are adjusting to PPM by playing less exclusive hip hop and more of the familiar rhythmic hits that are played on CHR. This strategy appears to be paying off as both stations had a nice April.

This is less "adaptation" than "evolution." Both stations are current-driven rhythmic stations, and like more mainstream CHR's, play what listeners desire to hear as determined by research. So any changes are less PPM driven than listener driven.

All the PPM has told programmers is that listeners have even less tolerance for the unfamiliar and for stiffs than we ever imagined in the past.

 

[SuperRadioFan]

All the PPM has told programmers is that listeners have even less tolerance for the unfamiliar and for stiffs than we ever imagined in the past.

Just a theory but maybe the listeners who actually care about something different musically have abandoned OTA radio (especially in LA/OC) in droves, leaving the low(est?) common denominator type listener left to bolster PPM #s. Sad really ... Naaaahhn on second thought I don't give a damn ... I will give a damn if my outlets evaporate though

 

[AM FM listener]

I think newer forms of distribution -- internet, satellite, etc. -- are proving to be good sources of new, niche styles of music, which used to be the exclusive domain of non-commercial radio. Consequently, music for the masses has fallen more and more into the hands of commercial am/fm radio. If "artistic" music is what you want, there are more choices than ever before to hear it, but perhaps not with commercial am/fm radio anymore. Radio had to evolve in order to survive and evolve it has, into more fragmented forms of mass-appeal genres of music and talk.

 

[davideduardo]

All the PPM has told programmers is that listeners have even less tolerance for the unfamiliar and for stiffs than we ever imagined in the past.

Just a theory but maybe the listeners who actually care about something different musically have abandoned OTA radio (especially in LA/OC) in droves, leaving the low(est?) common denominator type listener left to bolster PPM #s. Sad really ... Naaaahhn on second thought I don't give a damn ... I will give a damn if my outlets evaporate though

Nope.

Anyone who has done individual listener interviews has known for decades that the dairy showed exaggerated listening times and did not take into account lots of secondary and tertiary station choices. Because it involves not just listening but perception of listening and memory of listening.

The PPM shows that what appeared in the diary as morning show listening from 6 AM to 9 AM was really a series of short interludes that might have totaled 47 minutes instead of 180. The little interruptions like taking the kids to the school bus stop or taking oluit the trash or checking out the other station for a traffic report just did not get into the diary, nor did the occasional changes due to other reasons.

Some stations which use real time testing of programming using technology much lke the dials used on several of the cable news knows that stiffs and unfamilar songs are incredible tune out elements for all but a handful of listeners. And since use of radio is still around 95% of the population, we can't assume that not playing deep cuts or lots of new tunes has much to do with anything. A variety of new entertainment alternatives certainly causes entertainment time to be more splintered in its division... but, again, it's not about new music.

 

[TheBigA]

Just a theory but maybe the listeners who actually care about something different musically have abandoned OTA radio (especially in LA/OC) in droves,

By definition, mass media is not meant to appeal to the small number of real music fans. It never has. The mass media is not the place for "something different." In that way, the media has affected the quality of music, making it more pedestrian, in order to attain a certain level of attention and popularity. As the number of media choices grows, I see the quality of music getting worse, fan bases becoming more narrow, and ultimately affecting the ability of quality musicians to gain attention and make a living. Some will choose the "starving artists" route, some will cheapen their art in order to attract the lowest common demoninator. I already see that starting to happen.