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April 2010 Ratings

I find it funny that WBMX has over 1 million listeners (cume) but it is so much lower over all in the ratings than WBZ which is in second place. I guess it is TSL more than amount of listeners. WXKS, WMJX, WBMX and WODS have cumes over 1 million. (WROR and WBZ have nearly the same cume but WROR is in 7th place WBZ-AM is in 2nd.) I guess there are times when WBMX and WROR must play songs that have people switching the station that sends their cume down?
 
I think the April 2010 PPMs tell one thing...Rush Radio is a failure in Boston. Although I do not have the 12-3PM ratings, which I'm sure show rush is doing fine, the rest of the station just isn't working. People probably just turn to Howie after Rush and probably still listen to WRKO in the morning all the way until Rush is on WXKS AM.

96.9 is, of course, benefiting from this. Not that the station's ratings are really any higher, its just that the station is beating WRKO because WRKO does not have Rush. I imagine it will not be too much longer until Clear Channel puts Rush back of the 50 kW WRKO.
 
Does WXKS-FM have to hit a 10 share for someone to take them on? Heck, is any other station pulling a 9-share in a top 10 market?
 
CC clearing spots and prob making a little money with 1200 and I don't know if they'd put Rush back on 680,
at least not so soon. Would be seen as a real failure if so...
 
RushRadio is a failure?? Are you kidding? Format changes take a year to really get people to realize. Now, if in the April 2011 PPM's we're still seeing big problems with WXKS-AM-- then CC has a problem.

Patience.
 
newhampshiredude said:
I think the April 2010 PPMs tell one thing...Rush Radio is a failure in Boston. Although I do not have the 12-3PM ratings, which I'm sure show rush is doing fine, the rest of the station just isn't working. People probably just turn to Howie after Rush and probably still listen to WRKO in the morning all the way until Rush is on WXKS AM.

96.9 is, of course, benefiting from this. Not that the station's ratings are really any higher, its just that the station is beating WRKO because WRKO does not have Rush. I imagine it will not be too much longer until Clear Channel puts Rush back of the 50 kW WRKO.
Click to expand...

Is there anyone out there monitoring Jeff Katz's show to see if he's getting any callers? If he's ever going to do it, now's the time while AM 1200 is running its daytime pattern starting at 5:30 am.
 
How can rushradio be a failure? It's only been on the air for what? six, eight, ten weeks maybe? I think you need to give it a lot more time and I highly doubt they will send rush back to rko, not now anyway, a year or two from now maybe.
 
He does get callers...agreed about how Rush Radio has really just started and realize CC is doing 1 local talker, the rest
syndie to skim some listeners away from RKO, TKK, BZ...don't expect it to be as successful as they are but it's no failure. Its ratings already are better than the prev format and also has done slightly better than its progtalk days--again, better signal is a part of that. Speaking of progtalk does WWZN subscribe to ratings? Again a no show. Maybe
some on left are listening to WBUR, WGBH etc. (I note that spinning dial today, found Deborah "Arnie" Arnesen
had filled in for Cailey Crossley on GBH...
 
Way Way Way too early to call 1200 a failure.

Not that I'll ever listen, nor will anyone I know, but I'm sure there's a market for it and it will take them months if not years to find it.

I mean crap I wouldn't even know "Rush Radio" existed if I didn't read this board. Give people more than a month to find it before you call it a failure.

And like someone mentioned, it's costing them very little to run, so even if they are just clearing more of their national spots it's probably a win for them.

As for WEEI yes the spike is normal, April means baseball, a reason for 100s of thousands of Sox fans to keep the radio on all night 6-7 days a week. Not to mention Celtics playoffs, and all the "talk" that goes along with the Sox starting, C's/B's playoffs, Pats draft, etc.

As for WBMX, it's the nature of any Mix/Mike/Frank/etc type station I think. People check it, it may even be their P1, but the average listener is going to check it, see if they are playing a song they like, and then either stay or keep flipping depending on the song. Whereas WBUR who has 1/2 the cume but almost the same rating, are listeners that may listen for 6-hours a day not flipping around at all.

I know it's still too early to tell, but I'm a bit surprised that the WGBH changes aren't helping them more. Even 4-5 months after the changes have sunk in they are still losing ground to WBUR. Too little too late?
 
I'm curious as to why the overall cume (all stations cume's added together) for the whole market is going up.

Feb: 16,632,800

Mar: 17,386,700

Apr: 17,915,500

Better polling? More people listening to the radio? Bigger "estimated" amount of people listening to the radio?

I just thought it was odd that at first glance almost every stations cume seemed to be going up and up, so decided to add em all together and somehow 600K more people are listening to boston radio each month?
 
thetheo said:
As for WBMX, it's the nature of any Mix/Mike/Frank/etc type station I think. People check it, it may even be their P1, but the average listener is going to check it, see if they are playing a song they like, and then either stay or keep flipping depending on the song. Whereas WBUR who has 1/2 the cume but almost the same rating, are listeners that may listen for 6-hours a day not flipping around at all.
Click to expand...

I don't think Mix & Mike/Frank are the same types of stations, though. Mike/Frank stations are historically jockless and have a VERY wide playlist. Mix is personality driven with a VERY tight playlist. I agree with your second point. Mix targets Women 25-44 and I don't know many in that demo that can spend hours listening to one station. My wife (in the demo) flips ALL the time and has several different favorites.
 
raccoonradio said:
Speaking of progtalk does WWZN subscribe to ratings? Again a no show. Maybe
some on left are listening to WBUR, WGBH etc.
Click to expand...

Some of us are listening to other sources on the internet. I sometimes listen to KPFA in Berkley, CA, which is usually way to the left of anything heard locally, though their presentation leaves a lot to be desired.
 
ThatGuyOnTheRadio said:
Now, if in the April 2011 PPM's we're still seeing big problems with WXKS-AM-- then CC has a problem.
Click to expand...

If that is the case in about a year from now, and I worked at a CC Boston FM, I'd be wary.
 
kc1ih said:
raccoonradio said:
Speaking of progtalk does WWZN subscribe to ratings? Again a no show. Maybe
some on left are listening to WBUR, WGBH etc.
Click to expand...
Some of us are listening to other sources on the internet. I sometimes listen to KPFA in Berkley, CA, which is usually way to the left of anything heard locally, though their presentation leaves a lot to be desired.
Click to expand...
That always makes me laugh. Left wing radio is "progressive" and right wing is "hate radio".
 
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