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April 2020 Ratings

T

tbolt909

Banned
Radio Online calls them the "April 2020 Trends". Someone else called them the "Spring Book Phase 1". There seems to be differences in terminology. Maybe Nielsen has the final say about what to call the new Monthly reports. They aren't "Trends", but are weighted reports.

WYRK gets the biggest jump moving back to #1. WGRF went down to a 6 share. As always, these are only the "public" numbers. The Pandemic Factor will seen in the next report presumably...
 
The country format is in a strong cycle now, fully recovered from the holiday depths.

We've been talking about the death of the alternative format around the country, and we see it at WEDG in Buffalo. I would have thought a legendary morning show would retain listeners, but I was wrong.
 
Since it's a rolling average, and we're already aware that there was a very unfavorable book for rock stations thrown into the average, it'll take a bit longer that book to roll out of the average. Of course, that assumes that it was an aberration and that 97-Rock and The Edge aren't suddenly headed south.

I suspect that working from home instead of in the studio is also taking its toll on the format. I don't believe you get the same sense of immediacy when you voice track - even if it's supposed to be near real time. it's a different skill than OTA work, and some people are better at it than others.
 
SirRoxalot said:
Since it's a rolling average, and we're already aware that there was a very unfavorable book for rock stations thrown into the average, it'll take a bit longer that book to roll out of the average. Of course, that assumes that it was an aberration and that 97-Rock and The Edge aren't suddenly headed south.

I suspect that working from home instead of in the studio is also taking its toll on the format. I don't believe you get the same sense of immediacy when you voice track - even if it's supposed to be near real time. it's a different skill than OTA work, and some people are better at it than others.
Click to expand...

In the first phase of spring , which is included in this, wedg had a 2.3 while weck had a 3.7. weck has a 2.2 another 2.2 and now a 3.7. So the first 2.2 will fall off in June and we will see what replaces it. These are all of course unweighted raw share numbers. I mentioned in an earlier post who did well and who did not in phase 1 of the spring neilson which consists of weeks 1 to 4. I can post the phase 1 numbers if you would like
 
OK, some of my thoughts(based on the trends):

*I said it the last time I did a ratings thread and I'll ask it again: What in the HELL is going on at Star 102.5? They've lost just over 2 points from their February rating of 6.5 .

*WBFO is continuing their steady upward track, ratings-wise. They're never going to challenge WBEN, to be sure, but a 4.4 in this trend(tied with Star)is nothing to sneeze at.

*For all of the Edge's woes(and 97 Rock's as well), it could be worse: Alternative Buffalo is doing their usual putrid numbers.

*How about WBFO-HD2 popping up in this trend with a .1 for the third trend in a row?

*The two also-rans in sports talk(1270 The Fan and ESPN 1520)get the same .3 trend .
 
WYRK, from a reliable source, #1 25-54 Persons, Men and Women Monday - Sunday, 6 a.m. - midnight. Double digits. WBLK #2 Persons and Women. Double digits. Weighted and salable.

See Persons 12+ here
 
ckg279 said:
OK, some of my thoughts(based on the trends):

*I said it the last time I did a ratings thread and I'll ask it again: What in the HELL is going on at Star 102.5? They've lost just over 2 points from their February rating of 6.5 .

*WBFO is continuing their steady upward track, ratings-wise. They're never going to challenge WBEN, to be sure, but a 4.4 in this trend(tied with Star)is nothing to sneeze at.

*For all of the Edge's woes(and 97 Rock's as well), it could be worse: Alternative Buffalo is doing their usual putrid numbers.

*How about WBFO-HD2 popping up in this trend with a .1 for the third trend in a row?

*The two also-rans in sports talk(1270 The Fan and ESPN 1520)get the same .3 trend .
Click to expand...

The March release in diary continuous measurement markets included the first weeks of major virus impact. The April release had 6 weeks of virus period numbers and 6 pre-pandemic weeks.

The continuous measurement diary markets release a report on the last 12 measured weeks every month, except the Christmas period.

That means that this report, and then next two will likely be abnormal and should not even be bothered with.

Note: subscribed station groups that have just one diary mention of an HD2 or HD3 will get an automatic 0.1 share, but a 0.0 rating.
 
Element9 said:
WYRK #1 25-54 Persons, Men, Women Monday - Sunday, 6 a.m. - midnight. Double digits. WBLK #2 Persons and Women. Weighted. Period. Full stop. Helluva way to kick off Spring and set up weeks 5-8.
Click to expand...

Share should not be looked at during this abnormal period, as the basis of Persons Using Radio is off as much as 50% in some markets. Rating or AQH persons is the only valid data for comparisons.
 
ckg279 said:
What in the HELL is going on at Star 102.5? They've lost just over 2 points from their February rating of 6.5 .
Click to expand...

Since no one's posted the link yet, here it is:

https://ratings.****************/cgi-bin/rol.exe/arb037

The numbers for MyStar follow similar drops for Entercom Hot AC's around the country, most notably Star 102 in Atlanta, down to 1.6.

To me this is a format problem, not a station or market problem.
 
Check the market total P 25-54 Quarter Hours in April 2020 compared to January 2020 or December 2019. Off, but still in the ball park, and most definitely up compared to February and March when Covid-19 was gaining momentum. Next, compare April 2020 to April 2019. Although April 2020 is down a half a tick from April 2019, April 2020 appears more normal than not, and looks to be an indicator of normalcy. "Discount" ... perhaps not, at least in Buffalo-Niagara Falls. But there remains eight more weeks, so let's talk in say... mid July.
 
TheBigA said:
Since no one's posted the link yet, here it is:https://ratings.****************/cgi-bin/rol.exe/arb037 The numbers for MyStar follow similar drops for Entercom Hot AC's around the country, most notably Star 102 in Atlanta, down to 1.6. To me this is a format problem, not a station or market problem.
Click to expand...
For the record, the link appeared earlier in this thread in post #6, as "See Persons 12+ here"
 
Element9 said:
Check the market total P 25-54 Quarter Hours in April 2020 compared to January 2020 or December 2019. Off, but still in the ball park, and most definitely up compared to February and March when Covid-19 was gaining momentum. Next, compare April 2020 to April 2019. Although April 2020 is down a half a tick from April 2019, April 2020 appears more normal than not, and looks to be an indicator of normalcy. "Discount" ... perhaps not, at least in Buffalo-Niagara Falls. But there remains eight more weeks, so let's talk in say... mid July.
Click to expand...

Remember, the diary continuous measurement markets are not like PPM markets in time frame. PPM markets have self-contained individual months. Diary markets have 3 month (12 week) reports.

So the NYC April book is just the 4 weeks they call "April" while the Buffalo "April" book is February, March and April.

We will not see the full impact until the June book.
 
Element9 said:
Precisely. Which is why I wrote, "so let's talk say... in mid July."
Click to expand...

I believe, after seeing week 1 of May, that we may even see sooner. In several markets, listening was back up about half of what was lost on the "average" music station and the binge listening to news or news talkers is down a bit.
 
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