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April 2024 Bay Area Radio PPM Ratings
- Thread starter HenryOchs
- Start date
You might want to use links to the Radio Insight ratings listing as they have better and more accurate format descriptors, have a greater number of prior book listings and... they are produced by the new head of this website!
radioinsight.com
Nielsen Audio Ratings
[vc_row][vc_column][vc_column_text] [/vc_column_text][vc_column_text] Nielsen Audio PPM Monthly Ratings [/vc_column_text][vc_column_text] All ratings are Copyright © 2005-2023 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and data are federally copyrighted by and...
radioinsight.com
Suggestion....You might want to use links to the Radio Insight ratings listing as they have better and more accurate format descriptors, have a greater number of prior book listings and... they are produced by the new head of this website!
Nielsen Audio Ratings
[vc_row][vc_column][vc_column_text] [/vc_column_text][vc_column_text] Nielsen Audio PPM Monthly Ratings [/vc_column_text][vc_column_text] All ratings are Copyright © 2005-2023 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and data are federally copyrighted by and...
I think it's worth considering adding a direct link to that page in the "Links" drop-down (in the menu bar with Home, What's new, Forums, and Members) since ratings discussions are so frequent. I also find the pages linked from that page to be a handy reference to formats and slogans in a particular market.
Good idea.
Yes, among people, mostly, over 65!
I didn't think that there was much of a 65+ audience left around here! Especially one that listens to something other than news, talk or sports!
c
Top 5+ demo rankings analysis from Research Director, Inc./XTrends:
RADIO RATINGS ROUNDUP, April 2024, Part I | Research Director, Inc.
25-54: 1. KOIT 2. KMVQ 3. KMEL 4. KQED (up from #6) 5. KISQ 6. KSOL (up from #9)
_______ 11. KIOI (falling six places) 11. KLLC
18-34: 1. KOIT 2. KMEL 3. KMVQ 4. KSAN (up from #6) 5. KITS 12. KRBQ (down from #5)
18-49: 1. KOIT 2. KMVQ 3. KMEL 4t. KITS 4t. KSOL (up from #7) 6. KISQ
RADIO RATINGS ROUNDUP, April 2024, Part I | Research Director, Inc.
25-54: 1. KOIT 2. KMVQ 3. KMEL 4. KQED (up from #6) 5. KISQ 6. KSOL (up from #9)
_______ 11. KIOI (falling six places) 11. KLLC
18-34: 1. KOIT 2. KMEL 3. KMVQ 4. KSAN (up from #6) 5. KITS 12. KRBQ (down from #5)
18-49: 1. KOIT 2. KMVQ 3. KMEL 4t. KITS 4t. KSOL (up from #7) 6. KISQ
What stands out to me is KSAN in 18-34 but not 18-49.
Are you kidding? In about 20 years, it’ll be the majority of listeners if ota radio listening continues its trajectory. With that of course means less money spent on advertising on AM/FM terrestrial stations.
Has any major station (not low-power or anything else covering a limited area) ever registered ZERO listeners at any time?
Not sure, but there times when the measurement is so low, it fails to meet the minimum reporting standards. I’ve heard the phrase, “They’re sending divers down to find your numbers”
Street Novelist
Banned
Damn, I wish there was something different on KVVF. I guess Univision is sticking by it no matter how bad the ratings get; waste of a decent signal.
Well, @DavidEduardo has repeatedly mentioned it bills very well. Ratings aren’t everything.
Admittingly, I speak Spanish (though im not Hispanic) fluently because I’ve lived in Costarica for years and I find it to be a pretty solid offering. It’s basically a mix between KMEL and KMVQ but with Spanish hits. And there isn’t any lack of advertisers on it.
The bigger risk would be if Univision wants out of radio or the market.
Had a feeling it was coming this month or last. Hope to see that number grow!
This is the first time KSOL goes number one in the San Jose book. Quite surprising.
105.7 is not a decent signal, that is the problem with any format on that signal.
Street Novelist
Banned
100.7 is. That's the frequency I'm talking about.
Depends on where you're sitting as you listen. If you're in or near the South Bay, 105.7's 50K watts put out a strong, robust signal. But the further up the Peninsula (or East Bay) you get, the weaker it becomes. (Unless you have altitude -- if you're in the hills and have line-of-sight to Monument Peak, their signal remains strong.) Where 105.7 becomes weak, 100.7 becomes strong. So between the two signals -- take your pick of whichever is stronger where you are -- KVVF is listenable throughout most of the market.
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