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April 2025 Bay Area Radio PPM Ratings

HenryOchs

HenryOchs

Here are the April 2025 San Francisco Radio PPM ratings:

radioinsight.com

San Francisco

Nielsen Audio PPM Monthly Ratings San Francisco (Market #6) Population: 6,600,600 Black: 430,500 – Hispanic: 1,605,200 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and...
radioinsight.com radioinsight.com

And the April 2025 San Jose Radio PPM Ratings:

radioinsight.com

San Jose

Nielsen Audio PPM Monthly Ratings San Jose (Market #39) Population: 1,648,900 Black: 47,200 – Hispanic: 403,500 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and data are...
radioinsight.com radioinsight.com

Any thoughts or observations?
 
KEXP doesn't seem to be translating very well to the SF market. Though I suppose it is a format that definitely takes time to "grow on you." But, if anything, it seems to be going the wrong direction.

I am up in the PNW, so would love to hear what insight the local experts might have.
 
That makes sense. Thank you.

They have built their brand up here via their performance spaces, sponsoring of music and community events, and flat out longevity. I know they have stated plans to start addressing the first two items this summer. The longevity cannot be faked!
 
I'm way out of the demo that will be attracted to what they play, but I believe that some of their limited growth has to be due to the (lack of) strength of the 92.7 signal, and to whom they are programming. People in their twenties aren't generally discovering music via the FM band. And people anywhere in the SFBA who can't pick up a weak Class A signal aren't discovering much of anything, even with the improvement they've been able to eke out of the transmitter plant compared to previous ownership (who seemingly couldn't have cared less).
 
Weiserguy said:
I believe that some of their limited growth has to be due to the (lack of) strength of the 92.7 signal,
Click to expand...

The signal is what it is. They knew it when they bought it. The goal shouldn't be about attracting listeners to a limited FM signal, but reaching music fans directly at venues and local events.
 
Weiserguy said:
I'm way out of the demo that will be attracted to what they play, but I believe that some of their limited growth has to be due to the (lack of) strength of the 92.7 signal, and to whom they are programming. People in their twenties aren't generally discovering music via the FM band. And people anywhere in the SFBA who can't pick up a weak Class A signal aren't discovering much of anything, even with the improvement they've been able to eke out of the transmitter plant compared to previous ownership (who seemingly couldn't have cared less).
Click to expand...
Props for the correct use and spelling of "eke", by the way.
TheBigA said:
The signal is what it is. They knew it when they bought it. The goal shouldn't be about attracting listeners to a limited FM signal, but reaching music fans directly at venues and local events.
Click to expand...
By definition, ratings of the over-the-air signal may not capture all the listenership, which is not weighted in any way based upon signal coverage, and that may not be their goal anyway. The part that should be concerning, though, is an overall downward trend. I don't get excited about month-to-month variations, nor should anyone here (though people do that), but KEXP isn't maintaining, much less gaining. There probably is a natural ceiling to its appeal. I would think that that ceiling would be higher than present levels, however, maybe a 1.0 at most. Another explanation could be the slump in Bay Area tech employment, leaving a key target audience with less money to spend on entertainment. That might be indirectly reflected in the ratings. In any event, this is, or ought to be, a long-term proposition.
 
michael hagerty said:
KSFO now has a lower share on 810 than it had when it was on 560 (pre-simulcast).
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Maybe some people won't manually tune anymore. If it's gone from the preset, it's gone!

I had a relative who told me a few years ago that he "lost" 3 TV stations, that they apparently were not broadcasting anymore. I told him all he had to do was go into his TV's tuner menu and just re-scan, and he would get them back. ( I told him in the simplest terms that the FCC was doing a "re-pack", making them change their physical channels to conserve spectrum space for various reasons. It was totally beyond his comprehension.) BTW, he was a mechanical engineer.
 
michael hagerty said:
It had a higher share for the first month. It's losing altitude since the move.
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In terms of the move-maybe it's a case of; If it ain't broke you don't fix it! Sure 810 is a giant signal, but 560 was already full market with a relatively big audience. 810's night time skywave is unfortunately now irrelevant.

Way back in the day when Pasadena's KWKW moved from 1300 to 1330 after buying KFAC (AM) they gained a full market signal as 1300 covered only about 50% of it with a decent signal.
 
TomásEstefan said:
In terms of the move-maybe it's a case of; If it ain't broke you don't fix it! Sure 810 is a giant signal, but 560 was already full market with a relatively big audience. 810's night time skywave is unfortunately now irrelevant.
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Yeah, but---Cumulus has been taking stations dark, and they probably thought the smart thing was to keep the higher-powered signal. The Bay Area survey area is pretty large.

I mean, we're only talking 0.1 below where they were. That could be wobble. I just thought it was an interesting data point.
 
michael hagerty said:
Yeah, but---Cumulus has been taking stations dark, and they probably thought the smart thing was to keep the higher-powered signal. The Bay Area survey area is pretty large.

I mean, we're only talking 0.1 below where they were. That could be wobble. I just thought it was an interesting data point.
Click to expand...
Given that there are plenty of TV outlets appealing to the same type of audience - e.g. Fox, Newsmax, One America - one wonders what purpose such radio stations serve. That's not to mention podcasts.
 
Mark Roberts said:
Given that there are plenty of TV outlets appealing to the same type of audience - e.g. Fox, Newsmax, One America - one wonders what purpose such radio stations serve. That's not to mention podcasts.
Click to expand...

Radio’s more mobile than TV, and AM talk radio’s an older audience than the podcast audience.
 
Good to see KOSF staying in the mix. I was just in the Bay Area last week, and I’m always pleasantly surprised by the overall presentation on 103.7. Decent music selection and very strong on-air talent.
 
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