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Buffalo April '26 book

C

ckg279

Disclaimers: Per Radio-Insight.com . 12+ only. Cumulus stations not included.

1. WYRK/106.5 10.1(up .8)
2. WBLK/93/7 8.6(down ,9)
3. WBEN/930 7.4(up .9)
4. WKSE/98.5 6.3(up .7)
5. WGR/550 5.9(down 1.1)

*WGR-FM's 107.7 pulled a .7(down .2).
*WBWA(89.9) showed up with a .2 .

For whatever reason, WBFO and WNED-FM didn't appear in the book.
 
WBFO and WNED-FM show up in the full 12+ report available here:

radioinsight.com

Buffalo/Niagara Falls

Nielsen Audio Monthly Ratings Buffalo/Niagara Falls (Market #59) Population: 1,011,800 Hispanic Population: 57,100 - Black Population: 133,100 Average Quarter Hour
radioinsight.com radioinsight.com

Without Cumulus numbers, there's not a lot to discern here.
 
It's always amazing to me how well Country does in Upstate New York. It's #1 in Buffalo, #1 in Syracuse, #1 in Binghamton, #1 in Watertown, #2 in Rochester, #2 in Utica and #4 in Albany. In Rochester, Audacy-owned WBEE-FM was often #1 until iHeart set up a second Country station, WDVI. That's right, Rochester has two full power Country stations.

Yet, as we know, in New York State's largest city, there is no Country station.
 
Gregg. said:
It's always amazing to me how well Country does in Upstate New York. It's #1 in Buffalo, #1 in Syracuse, #1 in Binghamton, #1 in Watertown, #2 in Rochester, #2 in Utica, #4 in Albany.
Click to expand...
Much of Western New York is very much the rust belt, and is more economically similar to Cleveland or Pittsburgh than to NYC or Boston.

The state line that the King of England drew 300 years ago doesn't make much difference.
 
PTBoardOp93 said:
Much of Western New York is very much the rust belt, and is more economically similar to Cleveland or Pittsburgh than to NYC or Boston.

The state line that the King of England drew 300 years ago doesn't make much difference.
Click to expand...

Agreed. In addition, much of northern New York outside of NYC and the Hudson Valley is both rural and politically conservative.
 
The biggest reason that country does so well is that it's a popular format that has virtually no competition to split that audience. There's really only one station for mainstream country in the market. If there was only one rock station, it would likely be #1. Without the Cumulus stations and others that don't buy the book listed, there's no view of the "missing" numbers from the survey. If you add up the shares listed, you're only seeing 53.5% of the market!
 


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